Blockchain – Should We Take Notice?

first_imgWhen I was a child there was this terrific program on the TV called Tomorrow’s World. Its concept was simple, a posh chap called Raymond would show us often ludicrous inventions and explain how they were about to be part of our everyday lives. He would demonstrate these contraptions generally overlooking the real world limitations of money and various accepted laws of physics. As a small boy I was captivated by the idea of shortly being able to travel by jetpack and Mars becoming an alternative destination to the seaside for our family summer holiday.For the last six months or so, I have been consuming my idle cycles at work looking at Blockchain. I must say, it does reminds me a lot of those Thursday evenings in front of the TV in the 1970s. Everyone talks about this technology as if it is mature, has been around forever and will shortly be behind everything we do. Perhaps it will be, but like jetpacks, we’re being asked to take a leap of faith that its use limitation will be overcome. Blockchain has limitations. It is painfully slow—approximately 5 transactions per second—there are no rules how it can and cannot be used, and it has no common language for users to communicate. Like the early days of the Internet, no one has any real idea how to commercialize it either. In reality, it’s not new. We’ve had ledgers since the Romans and networks for nearly as long. So, is the technology a dud? Ehhh. No!I have no idea if what we are seeing is akin to the first TV broadcast or perhaps TV in colour. Is it the Internet or just cloud computing? Only time will tell if this is the evolution and culmination of a set of ideas, or a real revolutionary change. What I do know is that it has the possibility of being able to provide an almost uncorruptible record of everything we do, keep, or move. That is a seductive promise.  Sure there are likely to be a number of false starts and we will have a lot of Never_To_Be_Heard_Of_Again.com before we find Google. It wouldn’t surprise me if, when it does become mainstream, Blockchain looks nothing like it does today. What I do know is there are a lot of people brighter than me consuming their primary thought cycles to look at this. Some of whom work for some big name companies. So I for one will continue to look at it even if I am not sure why. What about you?last_img read more

Sangakkara found not guilty of breaching ICC Code of Conduct

first_imgThe ICC on Saturday gave a clean chit to Kumar Sangakkara, who was involved in an unsavoury incident with New Zealand all-rounder Nathan McCullum during a tri-series match, saying the Sri Lanka captain was found not guilty of breaching the ICC Code of Conduct.Match referee Alan Hurst gave Sangakkara the benefit of doubt after watching video recording of the incident in which he had collided with McCullum, trying to ground his bat while taking a run during the washed out match in Dambulla, on Friday.”I looked at video footage of the incident from various angles and considered the detailed evidence of the umpires. I found that video evidence that was put forward by the player provided reasonable doubt as to whether the contact was deliberate,” Hurst said.Sangakkara was charged with a Level 2 offence, contrary to clause 2.2.4 of the ICC Code of Conduct for Players or Team Officials, which relates to “inappropriate and deliberate physical contact between players in the course of play,” the game’s world body said in a release.last_img read more

Latest health mantra: Nutritional supplements, fortified foods that have known benefits

first_imgSHAKING IT UP: As the food supplement market explodes, juice bars are the new rageAn apple a day is no longer enough to keep the doctor away. With mounting pollution and high incidence of pesticides in food products, the nutritional value of the good old apple is not the same,SHAKING IT UP: As the food supplement market explodes, juice bars are the new rageAn apple a day is no longer enough to keep the doctor away. With mounting pollution and high incidence of pesticides in food products, the nutritional value of the good old apple is not the same as a few decades ago.As stress becomes an indelible part of the urban lifestyle, a square meal is no longer enough to meet the nutritional demands of the body. Be it beating the heat or controlling cholesterol, there are food and beverages to meet the requirement of each.So if you are on the move with no time to eat, grab a Granola bar and Gatorade to replenish your body salts and curb hunger pangs. And if you are suffering from cardio vascular problems then wheat flour isn’t for you, have chapattis made from flour that controls cholesterol.Forget the colas, the newest mantra is nutritional supplements and fortified foods, which are natural products or foods strengthened with ingredients having known benefits. Take, for instance, soya, which is known for properties that have a positive impact on cholesterol, or calcium, which, when introduced in food or beverages, acts as a bone strengthener.Saugata Gupta, Chief Marketing Officer, Marico”Food supplements should be such that they can be integrated with the daily routine.”Demand for dietary supplements and fortified foods is growing both in India and abroad, thanks to the complexities of urban life, environmental hazards, health problems and increasing awareness of preventive maintenance.advertisementIncreasingly, preferences are tilting towards products that are enhanced with natural additives that have specific health benefits. Aparna Singh, programme manager (chemicals, materials and food practice) at Frost and Sullivan, says, “Food fortification works best when it can be added to existing diet. Nutritional awareness in India is growing and companies are reacting to it by coming up with healthy variants of their products.”An example of the trend is Nestle’s Maggi and Dabur Food’s Real juice. While Nestle has launched dal and atta noodles, Dabur has launched Real Junior, targeted at kids below six years. The juice has been fortified with calcium. Today the consumer is more aware and conscious of health benefits than before. They are not willing to risk health for taste, and this is driving companies to launch low fat ice-cream, cholesterolcontrol atta and calciumenriched juices. Like, for instance, Pepsi which uses the tagline “If you don’t need it, it’s not in it” for its Gatorade line of sports drinks.Nitin Gupta, Ceo Of SYK”Supplements are ideal for Indians as their vegetarian diet is low in proteins.”This trend has inspired Tata Sons and Tata Tea to acquire a 30% stake in US-based Glaceau for an investment of $677 million. The stake is being bought in Energy Brands Inc, which owns Glaceau, from US-based leading private equity firm TSG Consumer Partners.Glaceau products fall in the health and wellness category and its brands include nutrient-enhanced Vitamin water, electrolyte-enhanced Smartwater and flavour-enhanced Fruitwater.The global market for fortified foods is $72 billion (Rs 335,337 crore). Of this, the functional beverage market itself is $10 billion (Rs 46,578 crore). So, be it food companies, cola majors or confectioners, all are queuing up to launch products supplementing regular diet.PepsiCo, better known for its cola brand, has several health drinks in its portfolio including Gatorade and Tropicana juices. Gatorade is a $3 billion (Rs 13,944 crore) brand, globally while energy drink Red Bull is $1 billion (Rs 4,648 crore), pointing towards a healthier trend.In India, too, nutraceutical segment or the dietary supplement market has existed for long, with products like Chyawanprash, which is a Rs 3,000-crore market. All major herbalbased pharmaceutical companies are showing a constant growth of about 15 per cent.The turnover of herbal medicines in India as over-the-counter products and classical formulations of Ayurveda, Unani, and Siddha systems of medicine is close to Rs 4,648 crore.Ashmit Patel, Actor And Fitness FreakPatel’s profession ensures he works out a few hours every day. With killing outstation shoots, the right kind of food is not the easiest thing to find, so Patel relies on his protein milk shakes and meal replacements which he can just mix with water or milk and gulp.”Protein supplements are easy to carry and very safe. I have been using them for five years and carry them wherever I go.”Nutritional deficiencies over time have become intricately linked to the economic activities of the people. In the pre-industrial era diet was rich in nutrients and calories. The nutritional crisis began in the post-industrialised world as processed foods came about and diet became lean in nutrients.advertisementThe US saw a 40 per cent increase in goitre incidents in 1920s while chronic lifestyle diseases like diabetes, hypertension and cardiovascular disorders have since become common in India too. “The onset of lifestyle-related diseases can be delayed by fortified foods,” says Dr J.S. Pai, executive director of Protein Foods and Nutrition Development Association of India.Marico is currently test marketing its cholesterolcontrol flour in Mumbai, which is likely to help curtail certain ailments. It contains soya, barley, maize and fibre, all of which are known to have a beneficial effect on people with cardiovascular diseases.In India taste is critical, so any functional food cannot ever move away from the natural taste or habit of Indians. Saugata Gupta, chief marketing officer of Marico, says, “Food supplements or fortified foods should be such that they can be naturally integrated with daily routines without any extra effort, which is why we call it sweat-less heartcare.”Fortified foods are essentially strengthened with natural substances or compounds known to have a specific benefit. For instance, soya is known to have a positive impact on cholesterol levels. There are several other natural substances that have an impact on human health. Probiotics are beneficial bacteria that help maintain a balance of good and bad bacteria in the stomach.French dairy giant Danone and Japanese nutraceutical major Yakult Honsha have formed a 50:50 joint venture to target the Indian market. Yakult Danone India (YDI) plans to launch Danone’s probiotic milk products here early next year.However, all these additives that fortify natural foods need a clearance from the Health Ministry. Probiotics, for instance, has been cleared by the ministry as “food for specified health uses”.Ever changing eating habits and nutritional value of Indian meals is another crucial reason why these products are becoming popular in India. A vast majority of Indians are vegetarians, which makes them deficient in proteins as meat is the best source of protein and this has generated a big market for protein supplements or nutraceuticals. An algae Spirulina is a product, which is available in tablet form.The algae was found early in the 16th century in Lake Texcoco in Mexico and later in Lake Chad in central Africa, where local inhabitants are known to have consumed dried Spirulina for generations like Ginseng.Marketed by Dabur’s subsidiary company, Spirulina has a diverse biological activity owing to its high content of valuable proteins, amino acids, vitamins, beta-carotene and other pigments. It is considered to be nature’s richest source of protein at 60 per cent, is all-vegetable and comes in easily absorbable and digestible form. However, if you prefer something more wholesome then there are many supplements that are available in the market, aimed at burning fat, building muscle or replacing meals.With options galore, consumers now have choices to prevent, if not combat, lifestyle disordersPayal Batra, nutrionist at Hiranandani Hospital, says, “Consumers must see the label and contents before buying over-thecounter products. Besides one should take any supplement or nutraceutical product in consultation with a doctor or specialist.Nitin Gupta, CEO of Sykz Gymnasiums, says these products need to be taken under the supervision of a nutritionist or a qualified dietician.advertisementA popular imported brand of protein supplement is Dymatize, which is for people who work out in gymnasiums while Myplex is a meal replacement product.Gupta, who is also the sculptor of Bollywood’s hotbods like Hrithik Roshan, Salman Khan and Ashmit Patel, says, “Protein supplements are engineered foods rich in nutrients, which ideally should have been part of a meal and, therefore, have no side-effects.”They are made from whey, soya and natural fibre, which help re-build depleted muscles.The trick is to restrict the daily protein supplement intake in proportion to one’s body weight. So if your weight is 60 kg, have only 60 gm protein supplements a day.With options galore consumers now have choices to prevent, if not, combat lifestyle disorders.last_img read more

Scary sight for fans, players as chaos ensues after Ginebra awarded the title

first_img‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. No more menthol cigarettes: New ban on tobacco, vape flavors Sports Related Videospowered by AdSparcRead Next Kobe wants to be presented in Hall of Fame by Michael Jordan or Phil Jackson Japeth Aguilar was in the middle of the wave of people as he tried to get his loved ones back to safety. Photo by Tristan Tamayo/ INQUIRER.netBOCAUE — Lost in the shuffle of Ginebra’s championship celebration was the near chaos that ensued afterwards.After the Gin Kings received the 2017 PBA Governors’ Cup trophy and LA Tenorio was awarded the PBA Press Corps – Cignal Finals MVP, the back-to-back champions faced another problem: the throngs of fans who stormed to the court.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games LATEST STORIES A record 54,086 fans came to the massive Philippine Arena on Friday, and a handful of giddy fans tried to get as close to their basketball idols, eager to get their selfies and photo-ops, to the extent of some people pushing each other off and a select few almost engaging in a fist fight.READ: Ginebra escapes Meralco in Game 7, completes title repeat FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingIt was a scary sight for the players, who celebrated the awarding ceremonies with their loved ones, as they tried to protect their relatives, especially the children, from getting trampled by the wave of people who converged on the court.The same was the case for the PBA staff, the mediamen, and the photographers who were in the middle of it all as everyone tried to get themselves back to the dugout area fearing for safety. MOST READcenter_img Palace: Robredo back to ‘groping with a blind vision’ The post-game security was so disorderly that Ginebra players, coaches, and staff, together with their loved ones, had to walk over the LED board at the sidelines and then to the table of officials just to go back to the dugout area.READ: Dillinger refuses to call Ginebra-Meralco a ‘rivalry’ yetThat raises the question if there was indeed a planned crowd control as the bouncers, together with their ropes that surrounded the awarding area which was supposed to cordon off the masses from the players, seemingly was useless as fans pushed their way to the center of the court.Of course, no security detail is perfect, but the near-stampede which ensued necessitates further planning, and maybe more security, to protect the players from events like these.Luckily, no one got hurt from the turn of events as the Gin Kings got a chance to celebrate their back-to-back title conquest in the season-ending conference without any worries.ADVERTISEMENT Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Trump to designate Mexican drug cartels as terrorist groups Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Argentine bishop appears at court hearing on abuse charges Winter storm threatens to scramble Thanksgiving travel plans View commentslast_img read more

Ford launches new EcoSport starting at Rs 6.79 lakh

first_imgNew Delhi, Oct 7 (PTI) Ford India today launched the new version of its popular compact sports utility vehicle EcoSport priced between Rs 6.79 lakh and Rs 10.44 lakh (ex-showroom Delhi) looking to cash in on festive season sales. “Ahead of the festive season, we have made our clever, compact SUV even more stylish with a host of smart features and enhanced power to delight consumers,” Ford India President and Managing Director Nigel Harris said in a statement. The new EcoSport comes in three engine options. The petrol variant powered by 1.5 litre engine is priced between Rs 6.79 lakh and Rs 9.93 lakh, while the other petrol option powered by Fords 1 litre EcoBoost engine is available at a range of Rs 8.53 lakh and Rs 9.89 lakh (ex-showroom Delhi). The diesel variant powered by 1.5 litre engine with improved power is tagged at Rs 7.98 lakh to Rs 10.44 lakh (ex-showroom Delhi). Bullish on the new launch, Harris said: “With more than 2,00,000 proud owners and counting, Ford EcoSport has successfully created a benchmark and continues to be received extremely well for its quality and value package across the globe.” Ford India said among other features, the new EcoSport is equipped with rain sensing wipers, automatic headlamps and electrochromic mirror that automatically deflects a beam of light from trailing vehicles to minimise obstruction to drivers. PTI RKL SAlast_img read more

Russian wrestler to move court after IOC strips him of Olympic silver

first_imgRussian wrestler Khasan Baroev, a gold medallist at the 2004 Olympic Games, has said that he decided to petition against the decision of the International Olympic Committee (IOC) to strip him of his silver medal from the 2008 Beijing Games.On Thursday, the IOC had issued an official statement saying it disqualified Khasan Baroev from the 2008 Beijing Olympics in which he took silver in the men’s 120kg Greco-Roman wrestling event, after reanalysis of his samples from the Olympics resulted in a positive test for prohibited turinabol.Shortly after that Baroev said that he would not go to court.”I have changed my mind, I will fight for myself and for my medal, and I will go to court,” he told Tass.Three more Russian athletes are on the IOC list. Weightlifters Khadzhimurat Akkaev and Dmitry Lapikov have been stripped of bronze medals for testing positive for the prohibited substance dehydrochlormethyltestosterone (turinabol).The IOC has also disqualified Elena Slesarenko, who finished fourth in the women’s high jump at the Beijing Olympics.last_img read more

Fertility diet for women: Doctor reveals simple ways to boost your chances of pregnancy

first_imgFertility rates have decreased globally by about half since 1960, according to data from World Bank. This is partially caused by the fact that many women are opting to have babies later in life.Talking exclusively to Daily Star Online, Dr Dawn Harper recently revealed that “unfortunately women’s fertility really does drop dramatically after 30”.“Age is a very important factor for a woman trying to conceive. Women, have a finite number of eggs which they are born with and start to lose as soon as they start their first period,” the fertility expert added.However, there are ways women can boost and prolong their fertility levels and it all boils down to lifestyle.Dr Harper, who works with fertility supplement Proceive, said: “Eating certain foods can impact your fertility and women should pay particular attention to their diet when trying to conceive.“For women, folic acid, and amino acids and iron are essential for preparing the environment in the womb, so foods like oily fish, eggs, figs, leafy greens, nuts/ seeds and berries are all good additions to a woman’s diet.“But you won’t get enough folic acid from diet alone so speak to your midwife or doctor about which dose you need.”The medical expert also recommended avoiding certain foods when trying for a baby.“Couples trying to conceive should avoid excessive amounts of refined, sugary food or food that is high in saturated fat,” she added.Here Dr Harper answers some key questions about fertility, diet and lifestyle:1. Can diet and lifestyle factors damage a woman’s eggs?A woman’s fertility can be negatively affected in a number of ways. The toxins in drink, drugs and alcohol will almost certainly damage a woman’s fertility and (apart from alcohol which should always be consumed in moderation) should be avoided.If you have a very low or high BMI then try and get to a healthy weight, as this will have a positively impact your chances of conception.Stress is also known to affect your hormone levels and ovulation- for example if you’re under a lot of pressure in your personal life or at work, you may find your cycles becomes more erratic but begin to settle once you’re more relaxed. There’s a reason lots of couples conceive when they’re on holiday.If you’re struggling to conceive, don’t immediately panic. Take a holistic view of your health and see if there’s anything you can change or improve and always seek advice from your doctor if you have any concerns about your fertility.2. How can women boost their fertility?A healthy lifestyle with a diet that is nutrient rich and includes a healthy amount of exercise is essential.Also, carefully examine your diet- are you eating foods that contain enough of the following:Magnesium and B vitamins: for regulating hormonal activity and cell divisionZinc: to contribute to normal fertility reproductionVitamin D: for normal immune functionVitamin C: to help product good quality cellsVitamin E: for the prevention of oxidative stressFolic acid : for  maternal tissue growth during pregnancyMaintaining a diet which is rich in all of these nutrients is quite hard.In theory we should be able to get all the nutrients we need from a well balanced diet but in reality “life” gets in the way.If you have doubts about your diet it may be worth investing in a comprehensive, quality nutritional supplement to ensure that they are getting the necessary nutrients required.3. Are there any ways women can prolong their fertility?Unfortunately the answer to this is not a very exciting one and it really does boil down to lifestyle.If you’re thinking about trying for a baby and want to prolong your fertility for as long as possible, then I would recommend that you bear the following in mind:Alcohol:Excessive alcohol is thought to affect women’s fertility and is often linked to irregular periods. If you are a heavy drinker (consuming more than fourteen units of alcohol a week), it can really affect your chances of conceiving. However, if you make an effort to reduce what you drink when trying to conceive, these effects can be quickly reversed; a few drinks every now and again will not have a long term impact. Cigarettes:As well as being bad for your general health, smoking also has a negative impact on both male and female fertility, and I would urge anyone who is trying for a baby to give up as soon as possible.Studies have shown that the toxins in cigarettes can affect every stage of a pregnancy including egg maturation, hormone production, and the environment inside the womb.If you are a smoker and trying to conceive I would strongly recommended that you give up as soon as possible. There is a lot of support available now so if this is you make an appointment at your local smoking cessation service.Diet:A balanced, nutrient rich diet is essential when trying for a baby. However, modern lifestyles are such that it can be hard to ensure that you are getting enough nutrients from your diets, so I recommend taking a nutritional supplement to support the body when trying to conceive.It is advisable for all women trying to conceive to take a daily supplement of folic acid ideally for three months prior to conception and for the first three months of pregnancy.Exercise:In general, exercise is a very positive thing and maintaining a healthy body weight is important when trying to conceive. Exercise is good when trying to conceive, it helps reduce stress, which often goes hand-in-hand with fertility issues. If couples have been trying to conceive for a while, they often become more anxious about their outcome. Harnessing the ability to maintain a calm state of mind and become more resilient to the challenges they face will improve their chances of conception. You may want to avoid overexertion and switch to lower-intensity activities that don’t induce inflammation in the body, such as walking, Tai Chi, Pilates and yoga. These activities are have been shown to be most effective for easing stress levels, promoting weight loss.Sourcelast_img read more

PODCAST: Electrifying Africa

first_imgAccess to energy can help communities increase the productivity of their labor, earn more income, use household time more efficiently and enhance access to health, education and water.Still, 1.2 billion people today lack access to electricity connections and millions of households, businesses and community institutions receive poor and inadequate supplies of electricity services. In sub-Saharan Africa, more than 600 million lack access to electricity.To address the energy access challenge, the international community has set ambitious targets through the Sustainable Development Goals and Sustainable Energy for All to bring energy to everyone.Solutions are available. With recent advances in technology, planners can consider many affordable energy options, in addition to conventional grid electricity, to meet the electricity needs of different kinds of consumers. The declining cost of solar means businesses can offer inexpensive renewable electricity to consumers. And energy service providers reach more people than ever by tapping into innovative consumer financing approaches like the Pay As You Go (PAYG) model.Innovative financing enabled these Tanzanians to procure solar technology. Photo by DFID/Flickr But problems remain: electricity planners lack bottom-up data on how consumers use energy; entrepreneurs struggle to get start-up financing for their solar companies; and in some cases, electricity delivered is too unreliable or expensive for consumers.In this episode of the WRI Podcast, Lawrence MacDonald is joined by two WRI energy experts, Lily Odarno and Sanjoy Sanyal, to discuss how advances in data, technology and finance are overcoming barriers for access to energy in East Africa.For more, tune into the WRI podcast on iTunes, Stitcher and Soundcloud.The conversation follows from two new WRI papers:Stimulating Pay-As-You-Go Energy Access in Kenya and Tanzania: The Role of Development Finance finds that local companies need more access to capital to scale up proven solutions and reach the 71 million consumers across Tanzania and Kenya who don’t yet have electricity. Channeling international development capital via commercial banks can help grow local businesses and build an energy service economy that meets consumer needs. Strategies for Expanding Universal Access to Electricity Services for Development proposes that to expand access to electricity and spur development, electrification initiatives should draw on data for consumer demand, link electrification to other development sectors and consider reliability and affordability of electricity services.last_img read more

Even Billboards Are Dynamic – Why Is Your Website Set In Stone?

first_imgI attended a funding presentation recently from a startup company this week as part of my angel investment activities. It was a great presentation, but one thing jumped out at me that was so obvious that I had to actually write it down. (Normally, I eschew note-taking in meetings because I like to stay fanatically focused on the presenter). 1.  The phrase they were searching for before landing on your website. In the advertising world, advertisers pay a premium for being able to reach a targeted audience. Pushing The Industry To Learn How To Count HubSpot beta Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack startups billboards on the side of the highway can show dynamic, targeted content – but most websites can’t? So, let’s stipulate that advertisers, given the choice, would rather focus their marketing dollars on where they can find the most relevant, targeted customers. This should be obvious enough and probably does not warrant debate. The problem I’m talking about is that we need to go a step further and make the content targeted and dynamic ”. The basic premise of the article is that many non-Internet marketing industries (like billboards and posters) are trying to become more and more “accountable” (i.e. measurable). The Internet has set the bar for what is possible in terms of targeting and accountability. One of the beauties of Internet marketing is that it has an immense potential to be highly targeted and supremely measurable. Technology is being introduced so that billboards are “smart” and can vary their content based on time of day, weather conditions or other factors. Now, on to the article that caught my attention this morning in the first place. It’s from the New York Times and is titled “ Most small business websites have static content that rarely ever change. The reason is simple – it’s too hard and often involves a designer or “web guy”. That’s not the problem I’m talking about here. That problem can be solved relatively easy by a content management system of some sort. 3.  Whether they’ve been to your site before, and if so, what their interest was. This website (and probably your website) shows the same content to all visitors. It doesn’t matter that you’re a long-time user and repeat visitor of this website, it’s going to show you the same list of articles on the left. It doesn’t matter that you may have searched on “internet marketing for lawyers” and wound up here via that search term. Still the same content is shown. It doesn’t matter that you came over here from the other blog I author, on the topic of So, Yes, indeed, for those of you that don’t know me yet, I have an uncanny knack for the obvious.center_img Here are some possible factors that might influence what you show a web visitor: For example, lets say you had a “generic” sports magazine with broad appeal to a reasonably wide audience Lets also say it had a 1,000,000 circulation (I’m making this up). The total advertising revenue for this magazine is $X. Now, there could be a much smaller magazine that only had a 100,000 circulation (but focused instead on fly-fishing in Canada. In theory it is possible that the narrower magazine makes $Y (where Y > X). The reason is simple. The smaller magazine has a narrower audience that advertisers are willing to pay a premium for. This may explain why we have so many niche-market magazines and trade journals. In any case, the point here is this: The reason targeted magazines make more money is likely that advertisers are willing to pay more per subscriber/reader/impression for a narrower audience that is more relevant to them than a bigger, wider audience. We’re working on this very problem for ourselves (and ultimately our clients). We think there’s a significant opportunity to do some simple things related to dynamic content delivery. The goal of this kind of functionality should be simple: Increase the likelihood that the content you show any given user is more likely to be useful and relevant to them. If you do that, then the likelihood that they may be interested in what you have to offer also goes up. The problem is that this type of capability has been out of reach for most small businesses both in terms of price and complexity. 2.  The website that referred them to your website. At  Finally, and most importantly, which pages and articles have been the most popular for other visitors like this one ? Warning:  Static marketing message below.  Feel free to stop reading now. In any case, here’s what jumped out at me: why is it that (the startup behind this website) we are working furiously on the problem. Stay tuned and we’ll keep you posted on our progress.  Or if you’re really, really curious, sign up for the HubSpot Originally published Feb 22, 2007 10:49:00 AM, updated March 21 2013 – which likely means you’re involved in a startup. You still see the same content. Why? Wouldn’t it be more effective to show you “featured” content that is more likely to be of interest?last_img read more

60 Minutes of Marketing Insight from 60 Influential Speakers

first_img Event Marketing Originally published Jul 6, 2010 3:15:00 PM, updated October 20 2016 will be over in just about 60 minutes (some speakers had a difficult time editing their advice to under one minute, but the pace of this event should help it to go by super-fast. During the Influencer Project conference, you’ll gain key insights into those two questions.Plus you’ll learn: will take place.  Call it a “Speed Webinar” for people that like their education in bite-sized doses.  Each of the 60 presenters will have just 60 seconds to share something profound with the thousands of webinar attendees.  The How to discover and cultivate a tribe of like-minded individuals who support your work and increase your circle of influence… This event will help to answer questions such as: You can listen in live via phone or webcast. If you will have internet connection at the time of the broadcast, they recommend the latter, as their phone lines are limited. Register now And, if you’re vacationing or having a barbeque dinner tonight, the production team will make the MP3 recording and PDF transcript available for your review after the conference is over.  Tonight at 6 PM Eastern, a webinar and Mike Volpe, Inbound Marketer Extraordinaire, will be one of the speakers.  , if you can find the time. What event changed about business for over 300 years, that continues to make or break companies online… One of the most common mistakes nearly every business makes that strips them of their power to connect more deeply with their constituents and prospects… Topics: “Shortest Marketing Conference Ever” hasn’t What are the critical tactics and strategies you need to be implementing online right now in order to attract more customers and earn greater trust with prospects? How can you make sure that your business and brand stand out in the complex and competitive world of online media? remarkable conference HubSpot is the lead sponsor of the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Does Your College or University Have Too Many Social Media Accounts?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.Too many accounts makes for difficult management. A social media profile is, in a sense, a creature all its own. It requires constant monitoring and management if you want to be successful. It’s not enough to post a status update or photo once a day. You need to check for comments and respond to them with thoughtful, insightful information. You should also be asking questions, taking polls, and requesting other input from your followers. Having a social media account for every team or department makes doing this a nightmare! The comments on one post alone can take on a new life in a matter of minutes and you need to be part of that conversation to make the most of your social media presence.Maintaining several social media profiles can lead to confusion. As you ask yourself, “How many social media accounts is too many for my school?” think about the answer from a different angle. Put yourself in the shoes of a potential applicant, and you’ll soon discover that multiple accounts have a tendency to confuse. They’ll wonder which profile is the “official” school account, which belongs to the communications department, which belongs to the basketball team, and which of these accounts are unofficially managed by individuals not affiliated with your institution. Keep the number of accounts low to avoid misunderstandings.Hashtags can become a nightmare. The use of hashtags in your social media posts can be effective for attracting the attention of candidates who are looking for information on trending topics. However, maintaining multiple accounts, especially on Twitter, can increase the likelihood of unfavorable “hijacking.” If your tagline is on the rise, other universities may capture it to try to market their own institution. There’s also the possibility that other businesses will hijack your hashtag and use it for something completely unrelated, which can send your target audience off in the wrong direction.You risk spreading your message too thin over several accounts. If there’s one point to be taken away on maintaining multiple social media accounts, it’s this: quality is far more effective than quantity. If you manage a profile for each department or team within your university, you’re only going to attract those interested in specific niches. And, they’re only going to hear messages related to limited topics. This doesn’t give your followers a comprehensive look at what student life is like at your school. If different departments want to give prospective students a closer look at staff, consider creating groups instead of a separate profile. Or, give them the opportunity to post messages to the official social media accounts of the school. How many is too many?There isn’t a one size fits all answer to this question – for your school it could be Facebook, Instagram, and LinkedIn accounts, with Twitter profiles for the admissions department, the school generally, and the athletics department. But, if you find yourself asking, “How many social media accounts is too many for my college or university?” – chances are that you’ve already reached an unmanageable number. The important thing to remember is that depth is as important as breadth. The content you publish is far more crucial than how many places you post it. There are a lot of ways that you can involve multiple departments and teams in your social media presence without each maintaining a separate social media account – like tweeting or sharing status updates about different programs, posting about the success of sports teams, or even giving your account over to a “takeover” for a day. Ultimately, to ensure that you’re successfully using social media to attract qualified candidates into your admissions funnel, you need to maintain quality over quantity on your accounts.  Topics: Originally published Dec 11, 2014 2:00:00 PM, updated February 01 2017 Education Marketinglast_img read more

When Is the Best Time to Be Creative? [Infographic]

first_img546Save Topics: When do you do your best work?For me, it’s realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would’ve taken me twice as long.But that’s not the case for everyone. Some people prefer working late into the night. Others hit their stride after lunch. If you’re not sure what time of day is best for you to write, keep on reading. The infographic below from Neil Patel at Quick Sprout will dive into data on productivity and creativity so you can figure out what timing might work best for you.546Save Creativitycenter_img Originally published Apr 27, 2015 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Most Common Keywords Found in the Top-Shared Articles [New Data]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 27, 2015 8:00:00 AM, updated June 29 2015 Social Media Campaigns Topics: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. It is the filter people use to determine if your post is worth their limited time.You can’t treat it like an afterthought. This quote from David Ogilvy should define your approach:On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience.  Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. We’ve highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. The Most Common Keywords Found in the Top-Shared Articles AnalyticsHow-to articles and those about Google analytics and data lead the top-shared articles in the category. BakingPeople who share on Google+ are partial to bacon, while LinkedIn users favor dark chocolate. BeautyImage-focused words such as swatches, video, tutorial, and photos rule the beauty category. BusinessOn Pinterest, people are looking for attire suggestions, while on Twitter, people are more interested in how-to posts. Content MarketingWords such as way, tips, and key signal that readers in this category are looking for insider information and how-tos. DesignConsumers of content focused on design are more likely to share articles containing the words home or house. FashionIllustrated is a word not seen in any other category on this list, so it could be a useful term to try out in your next fashion-focused post. EducationFor the education category, words such as free, watch online, and download are included in highly shared articles. EntrepreneurEntrepreneurs want to read about — and are more likely to share — articles with entrepreneur in the title. If you are looking to connect with this audience, gain their attention by using their term. MarketingContent and search terms dominate this list of terms, but infographics are more highly shared on Pinterest than other platforms. Try using a ‘Pin It’ button on your graphics. ScienceFor science topics, use words such as brain, smart, and future. Social MediaPosts about Facebook do well on every social network, while Twitter-focused and Pinterest-focused titles only perform well on their respective platforms. StartupsMobile subjects rule when it comes to the world of startups. Liked this article? Click here to subscribe to Agency Post.last_img read more

A Visual History of Internet Firsts [Infographic]

first_img Originally published May 3, 2016 7:00:00 AM, updated July 28 2017 History of Internet Topics: Back in 1995, less than 1% of the world’s population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, “The Internet? Bah!”), which surmised that the internet would amount to little more than a fad.Flash forward to today. Around 40% of the world’s population is connected to the internet, representing over 3 billion people. (And yes, that number is continuing to grow as you read this.) Over the past few decades, the internet has evolved from an intriguing experiment to — as Bill Gates once put it — “the town square for the global village of tomorrow.”To help highlight all of the developments that have shaped the internet over the years, the team at SSLs.com created the infographic below. From the first email, to the first tweet, you can learn about all of the internet’s many “firsts.”53Save53SaveKnow of any other “internet firsts” that aren’t featured in the infographic? Share them in the comments section below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Use Digital Marketing to Transform Your Business

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: MOFU — While blogs are very effective at bringing visitors to your website, they won’t help you qualify prospects or make a sale. To turn visitors into leads, MOFU tactics like ebook offers & webinars will help you get there Marketing and Sales Alignment Is your company fully embracing the digital age? Is your team engaging digital transformation beyond updating your website every 6 months? For many companies, failure to adapt to new technology means getting left behind and losing business. Your prospects and customers are researching and buying online, so why aren’t you focusing on marketing to them via digital channels?Ask any millennial about Kodak and they will struggle to tell you more about what it does. For many of us however, Kodak was a household brand and a former heavyweight in the analog film business. Kodak not only missed the boat on digital but also acutely misunderstood the ways consumers wanted to be engaged, interact with their photos and the technologies involved. As a result, Kodak filed for bankruptcy in 2012.For companies like Kodak, to stay in business, they are forced to make desperate cost cutting measures starting with employee layoffs. Often, these layoffs start from traditional cost centres like IT, Human Resources and Marketing. During layoffs planning, the company looks at departments that are unable to prove return on investment (ROI) and are adding to the cost of running a company.When the marketing department gets downsized, it can be difficult for marketers like us to accept. After all, marketing has always been in charge of bringing the product to market. The reality for most marketing departments is that they have a long list of complex strategies influenced by a mix of internal and external stakeholders. We are bogged down with a host of business functions such as increasing brand awareness, product adoption & pipeline creation, resulting in being tied down with more projects than we can handle, which means proving the ROI can get left behind.Download our step-by-step guide to creating your digital strategy here.But how do you know what’s working for your business if you can’t measure the effectiveness of your marketing campaigns?Let’s compare this outlook with the sales department, which operates under a constant sense of urgency because they are always working to meet a predetermined sales quota. This sense of urgency is exacerbated by the fact that their compensation is tied to meeting or exceeding those quotas. This gives them an extraordinary sense of focus around measuring their results and reviewing their strategies.There’s no reason why marketing can’t work towards targets in the same way sales does.Work Out What to Focus On In order for marketing to be empowered as a function, we need to cut out the noise and confusion that can make it difficult to focus on objectives that matter the most; those that ultimately drive sales and prove ROI. At a high level, these objectives should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU):TOFU — If you need to increase traffic to your website, utilize tactics like blogging, Search Engine Optimization & Social Media Originally published Sep 15, 2016 10:42:27 PM, updated July 28 2017 BOFU — By the time a lead reaches the bottom of the funnel, they are ready to buy and the only question is who they will buy from. This is the chance for marketers to add more qualified opportunities to the sales pipeline by using tactics like lead nurturing through email marketing & case studiesOnce these objectives are top-of-mind, the marketing department can devise a strategy that turns them from a cost centre into a profit centre, fully capable of explaining results and impacting the company’s growth.Set SMART Marketing Goals To do all that, we first need to develop  measurable goals that allow for strategy changes and reviews along the way. Measurable goals also help us prove how effective we are and spur on improvement. However, goals are useless if they’re not realistic. That’s why it’s critical to set SMART goals. Here’s how you can set a SMART goal:Specific — Set real numbers with real deadlinesMeasurable — Make sure you can track your goalsAttainable — Work towards a goal that is challenging but attainableRealistic — Be honest with yourself, including what your team can or cannot do. Address the challenges that might come upTime-bound — Give yourself a deadline, “sometime down the road” is not specific enoughTo help you do all that now and eliminate the confusion on setting goals, HubSpot has put together a free goal setting template. With this template, you will be able to find out how far off you are at from your year-end goals so you can put in place a strategy to make this your best year yet.If you’re eager to learn more about digital marketing and how you can build a truly effective digital marketing strategy for your business, check out Why Digital Marketing? The Essential Guide to Marketing Your Brand Online for a step-by-step process.last_img read more

The Ultimate Guide to Communication

first_imgDefine communication as it applies to each culture. What does silence mean to each employee? How do they prefer to collaborate? What does disagreement look like? How do they like to receive praise? Start the discussion and foster an open environment within your team and company. Stay diligent and work to meet everyone’s preferences.Communication to the ConsumerThis section is about external communication, which refers to communication that your business has with consumers and customers. This communication includes marketing and advertising efforts, sales pitches, support conversations, and any public relations and crisis communications.When it comes to any communication you have with the consumer, it’s wise to have a strategy to keep your business functions aligned and keep brand communication strong. Whether your posting on social media, publishing a press release, or building a new marketing campaign, all communication to the consumer — whether words, images, or video — should be consistent in tone, personality, and overall branding.Over to YouCommunication really is the key to any relationship. It may be a broad, vague topic, but it’s still able to be mastered in the workplace. Prioritizing communication among your team and company can help resolve conflict, strengthen collaboration, clarify strengths, and prepare you to do the same with your customers and clients. What is communication? The Four Comm Styles In simpler terms, communication is said to be the “creation and exchange of meaning.” Communication is also a process … a series of actions. It’s not a single phenomenon, and it varies based on method, channel, and person.As a partner, friend, coworker, boss, and brand, you have a responsibility to learn how to best communicate. Let’s talk about how to communicate effectively.How to Communicate EffectivelyNot all communication is good communication. In fact, not communicating at all is better (in some circumstances) than communicating poorly.Not adhering to effective communication practices can exacerbate or worsen a communicative environment, break trust, and make messages harder to receive.Effective Communication SkillsEffective communication isn’t just speaking clearly and honestly. It also involves creating a safe, comfortable space for communication — even if you’re not the one talking. Employ these effective communication skills to give and receive information successfully.1. Listening ActivelyEffective communication is less about talking and more about listening. Active listening isn’t just hearing what the other person has to say; it also involves understanding their emotions and point-of-view.The goal of effective communication is to empathize and understand the person or party with whom you’re communicating. Here’s how:Focus on the other person. Don’t look at your phone, look around the room, or begin speaking to someone else. You can’t pick up on voice inflection or nonverbal cues if you’re not paying attention.Show interest in what the other person is saying by nodding your head or saying “yes.”Try not to judge or assume as the other person speaks. We talk more about these barriers in the next section.Ask questions and provide reinforcing feedback, such as “What I’m hearing is…” or “Is this what you mean?”When you practice active, engaged listening, you becoming fully in-sync with what the other person is saying and feeling. That’s the point of effective communication.2. Asserting YourselfBeing assertive means considering your thoughts, opinions, and feelings and communicating them in a clear, respectful way. It doesn’t mean being demeaning or aggressive. (We talk more about the different communication styles in the next section.)Asserting yourself can help you stay clear on your own goals while empathizing with others. Here’s how:Get clear on your own values and opinions before you engage with someone else so that you don’t get confused or change your mind to make a conversation easier.Positively express negative thoughts or opinions. Try to avoid outright anger or demeaning language or attitudes.Be comfortable enough to say “no” or “I don’t agree.”Although effective communication is about understanding the other person, it doesn’t mean we should forget about our own perspectives.3. Minimizing Stress and Communication BarriersWhether you’re speaking or listening, minimizing stress in communication helps create a healthy, effective environment. Here’s how:Stall or pause to collect your thoughts. This can help you avoid outbursts or speaking before you think … and saying something you might regret.Make one point at a time so that you or the other person don’t get confused or overwhelmed.Don’t interrupt or make unnecessary comments or noises while the other person is speaking.Try to stay objective and upbeat as you speak and listen. Keep the mood and tempo of the conversation elevated.It’s also important to recognize and remove any communication barriers like the ones we describe below. Anyone with a perceived “upper hand” in a relationship — like managers, executives, or parents — should especially keep these in mind.Common Barriers to CommunicationHere are a handful of common communication barriers that may be hindering communication in your relationships. I’ve also included an example of how these might apply in the workplace.Language/Cultural Communication BarriersLanguage or cultural barriers occur when two parties don’t speak the same language or perhaps have different understandings of the same language.Example: An international intern is shirking his duties to coworkers. The team lead gives feedback by saying “You’re passing the buck.” The intern doesn’t understand the jargon. He isn’t sure how to improve in his role and continues making his mistake, further frustrating the team and team lead.Today’s workplace environments are more diverse than ever, meaning collaboration happens among all kinds of cultures. The best way to remove cultural or language barriers is by choosing common, clear phrases that are universally understood. If you’re speaking with someone who speaks a different language, try to use a translator or a verified translation tool.Psychological / Attitudinal Communication BarriersPsychological barriers happen when one or both parties carry cultural assumptions or are restricted by emotional hurdles or taboos. They also happen when there’s a lack of trust, attention, or empathy.Example: A female employee is returning from maternity leave and needs a place to pump breast milk. In her previous job, her male manager wasn’t accommodating to her needs as a new mother, so when she approaches her current male superior with her request, she’s defensive and nervous … thus creating a tense, tough conversation.In this specific case, if the male superior was aware of her previous experience, he’d be able to inject more empathy and patience to make the employee more comfortable. Otherwise he might be uncomfortable with her defensiveness. While the female employee can’t help her previous experience, she could try to approach the new manager without any assumptions.Everyone’s mind is different, as is their upbringing. When it comes to psychological and attitudinal barriers, the responsibility falls on both parties to set aside expectations and prejudices and prioritize empathy, patience, and understanding.Physical Communication BarriersPhysical barriers refer to anything that physically stands in the way of clear communication. These barriers typically exist through email, social media, text, or phone communication (anything that isn’t face-to-face) or when hearing or speaking handicaps are present.Example: A remote employee is awaiting important feedback on a new project. His superior replies, via email, in a way that could be construed as cold or harsh — even though she was quite happy with the results. The remote employee assumes she’s unhappy with the project and loses confidence in his ideas and progress.In today’s world, digital and text-based communication is very common, especially with remote work.Receivers can avoid these barriers by not assuming the meaning behind a message or by simply asking for clarification. Also, senders can make their messages easier to receive by adding clarifying punctuation or words when communicating nonverbally.Lastly, always be aware of personal handicaps with which others might be dealing.The Four Communication StylesPersonality tests, like DiSC and Myers-Briggs, help others better understand your needs, strengths, and weaknesses.The same goes for communication styles. Understanding the different styles below gives you a better understanding of how and why others communicate the way they do.Passive Communication StylePassive communicators act indifferent and often yield to others. On the outside, they may seem meek, quiet, or flexible. They likely aren’t good at saying “no” or dealing with conflict, but they’re easy to get along with as they typically “go with the flow.”Phrases you might hear from passive communicators are:“It doesn’t matter to me.”“This isn’t worth fighting over. Let’s just keep the peace.”Aggressive Communication StyleWhere passive communicators are meek and quiet, aggressive communicators are loud, brash, criticizing, and physically aggressive. Their communication style reverberates through their behavior, volume, and wording. Aggressive communicators issue commands, interrupt, and often talk down to people.Phrases you might hear from aggressive communicators are:“You’re wrong.”“This is your fault. Fix it.”Passive-Aggressive Communication StyleThe passive-aggressive style displays a mixture of both. On the surface, this type of communicator might seem passive, but they probably harbor an aggressive side underneath. Behaviorally, they might seem agitated and display facial expressions or nonverbal cues that don’t match what they’re saying.Phrases you might hear from passive-aggressive communicators are:“Whatever, but don’t blame me if the team doesn’t agree.” Communication is how people interact and exchange information with others. It stems from the Latin word commūnicāre, meaning “to share,” and it happens through a variety of channels using mutually understood signs and symbols. Comm in the Workplace Comm to the Consumer “That’s fine.” (and then proceeds to do the opposite)Assertive Communication StyleAssertive communicators are said to follow the most effective and healthiest communication style. These communicators can express their own needs, opinions, and commands while also considering the needs and opinions of others. They typically communicate to reach a compromise or win-win situation, and will often employ “I” statements to take ownership of feelings while still expressing a need or desire.Phrases you might hear from assertive communicators are:“I respect your opinion, but I disagree and here’s why …”“I feel frustrated when you miss deadlines.Understanding your own communication style, as well as your team’s and colleagues’, can be helpful when conversations get tough. It can also alert you to ways in which you can improve your own communication skills and challenge others to do the same.The Four Types of CommunicationCommunication isn’t limited to face-to-face speaking conversation; it applies to any exchange of information. Below, we walk through the four main types of communication and how you might see them in the workplace.Verbal CommunicationThis type of communication is exactly what it sounds like: verbal conversation that includes sounds, words, and language. Verbal communication is said to be the most effective way to express emotions, feelings, opinions, and needs. If used correctly, words can help you be very straightforward and concise while leaving little room for question or assumption.There are four types of verbal communication.Intrapersonal, which is when we communicate to ourselves through our thoughts or out loud.Interpersonal, which is when we communicate one-on-one with someone else.Small group, which is when two or more people are involved. Team meetings, small presentations, and press conferences are examples of small group communication.Public, which is when one person communicates to a large group. Public speeches, company-wide meetings, and TV commercials are examples of public communication.Nonverbal CommunicationNonverbal communication happens when messages are sent and received without words. It typically applies to body language, tone of voice, inflection, facial responses, and other gestures.It also includes creative or aesthetic means of communication such as dance, painting, and pottery. (Note: Nonverbal isn’t the same as visual, which is explained below.)Some examples of nonverbal communication include:Making eye contact (or lack thereof)Shaking handsCrossing or uncrossing legsFolding or unfolding armsFidgetingHuggingMoving eyebrowsSmiling or frowningWritten CommunicationWritten communication is any message sent through written words or text. This form unique because, unlike verbal or nonverbal communication, written communication can be edited and changed before messages are sent.Written communication also encompasses components of visual communication when sent through electronic means, such as phones or computers.Examples of written communication include memos, emails, letters, reports, articles or blog posts (like this one!), social media posts, and print advertising.Visual CommunicationVisual communications involves sending and receiving a message with the help of visual aids. While visual communication encompasses some written communication, it mostly refers to symbols, images, and video.Movies, TV shows, video, and plays are all visual communication as receivers need to watch them to receive their messages. Icons and emojis are also considered visual communication. The most common form of visual communication, though, is the internet, which sends us messages using a combination of text, colors, images, symbols, and design.Communication in BusinessWhether you know it or not, you’re communicating right now by reading this guide. You’re the recipient of this message that I’ve written and transmitted via blog post.Communication happens all around us, and it’s especially important in business. Not only are we communicating non-stop with colleagues and teammates, but through marketing, advertising, sales, and support efforts, we’re also sending and receiving messages with our customers and consumers.Communication in the WorkplaceThis section is about internal communication, meaning communication that happens within the workplace. This communication can refer to conversations with your boss, project collaborations with teammates, or perhaps reading your company’s internal wiki to learn about another team’s updates.Regardless, here are some tips on communication in the workplace.Communication as a ManagerAs a manager or team lead, you’re dealing with a lot, right? Not only do you have your own responsibilities, but you also have to oversee and organize those of your team.One of the hardest parts of managing can be figuring out how to systematize and catalog important communications happening within and around your team.Building an internal communications strategy can help you manage this. Here’s how.1. Assign a communication medium for specific types of communication.It’s hard to speak up at work. People aren’t always sure who to trust. They also aren’t sure which information will stay private, and which information will come with consequences if shared.This is where it’s up to you, as a manager, to create a safe, healthy environment for effective communication. One way to do that is to “assign” specific media or channels for specific types of communication.For example, constructive criticism or feedback should take place in-person and privately. Instead of sending random emails or criticizing employees during team-wide meetings, consider scheduling one-on-one feedback sessions every quarter. This reassures your employees that hard conversations will remain private, and it also builds trust by showing your employees that you respect them enough to speak in-person.Here are some other types of communication that might need their own medium or channel.PraiseCollaboration or Project UpdatesStrategies or Processes for Cross-Team CollaborationConcerns or QuestionsImportant Business Updates2. Encourage your team (and other teams) to adhere to these processes.Once you define these communication processes, write them down and share them with your team. Encourage your team — and other teams — to adhere to the processes in respect of themselves and their colleagues.Where appropriate, record your communication. This creates a record for others to reference and makes it easier to review and improve your processes … which is the next step.3. Review every six months to see how you can improve.Twice a year or so, survey your team and colleagues to make sure your internal communications strategy is working for everyone. Carve out time to receive feedback from your own employees. Remember, communication is a two-way street.Communication Across Generations and CulturesWhether you’re a brand new employee or a CEO, it’s crucial to understand that we all communicate differently. In the beginning of this guide, we reviewed some common communication barriers, namely cultural barriers.The vast diversity of today’s workplaces (something to be celebrated!) means that people of all backgrounds, upbringings, and ages are collaborating. It also means that workplaces will have a myriad of communication styles and preferences.Here’s how to prepare and stay aware of those differences.Educate yourself on how others communicate. Based on our upbringings and education, we all prefer to receive praise, feedback, and instruction in different ways. Take the time to ask your employees and colleagues how you can best communicate with them. The Four Types of Comm Originally published Nov 19, 2018 8:00:00 AM, updated November 28 2018 Topics: The key to any relationship is communication.This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships.Any scenario that requires you to convince, inform, entertain, or engage with another involves communication.The topic of communication is quite broad, right? I mean, it encompasses an entire college major at most universities. But we won’t be covering everything about communication in this guide.Below, you’ll be reading about communication as it applies to the workplace and to your customers — two pretty important topics, right? We’ll also be sharing ways to improve your communication and learn how your colleagues and customers communicate, too.Keep reading to get started, or use the chapter links below to jump around. Common Barriers to Comm Communication How to Communicate Effectivelylast_img read more

7 reasons why Singapore is the best destination to study abroad

first_imgWorld-class in education, internationally acclaimed universities and affordable education costs – no wonder Singapore is fastemerging as a preferred global education hub. The Lion City was ranked seventh in INSEAD Global Innovation Index, third in IMD’s 2014 World Competitiveness Rankings and the second in the World Economic Forum’s Global Competitiveness Report in 2014 and 2015.What tops this impressive list of achievements is that in 2016, QS World University Rankings ranked the island nation sixth on the list of the most compatible cities for students. These rankings were based on criteria such as universities, cost of living, standard of living, job opportunities and student lifestyle compatibility.If you are considering studying abroad, Singapore could be a great place for you.Pratik Shah, Global Head of Marketing, InstaReM- leading digital money transfer firm with a global presence, identifies 7 reasons that could make Singapore an attractive destination for students aspiring to study abroad.1. Global standard of education Singapore is home to world-class private and public universities that have a variety of provisions on the campus.What gives an edge to universities in Singapore is their association with other universities around the globe, affordability and strong industry connections that play a crucial role during job placements at the end of term.Some of Singapore’s leading universities include Nanyang Technological University (NTU), National University of Singapore (NUS) and Singapore Management University (SMU).Many universities offer industry-oriented programmes as well. Some of the renowned polytechnics in Singapore are Nanyang Polytechnic, Republic Polytechnic, Ngee Ann Polytechnic, Temasek Polytechnic and Singapore Polytechnic. The island nation also offers technical studies in business, electronics, media and applied sciences.advertisement2. Apt for foreign students If you are considering studying abroad, Singapore is the destination for you. The island nation is home to a large base of international students which allow students exposure to a variety of cultures. As a go-to-destination for international students, Singapore sees most of its foreign students coming in from the UK and other European countries.Many universities in Singapore are home to international campuses of popular global varsities such as Curtin University of Australia, University of Nevada of USA and Shanghai Jiaotong University of China. This enables the students to choose from a sea of opportunities and exposes them to cultures around the world even while they are on campus.3. Affordable education Well, education in Singapore may not be very cost-effective (it is listed as one of the most expensive student destinations in Asia), however, it is a lot more cost-efficient in comparison to more expensive destinations such as the UK, the USA and Australia. The average annual tuition fees in Singapore can work out to USD 11,800 per annum.Annual fees for a full-time MBA programme in a reputed international university such as the National University of Singapore Business School, can come up to USD 45,074. What makes Singapore a great place for tertiary education is the privilege of subsidized fees.If you serve the Singaporean government as an undergraduate student, you get a subsidy on your tuition fees. The same applies for post-graduate students if they serve the Singaporean Government for three years.4. Cost of living Singapore is a great place to live as it offers the best-in-class facilities when it comes to leisure, entertainment, healthcare, transportation and other utilities, that too at reasonable costs.The monthly living cost for international students in Singapore is between SGD 750 and 2,000. Foreign students in Singapore have the option of living in halls of residence, campus hostels, private hostels or in privately-owned flats. Below is a chart of an international student’s monthly expenses if they choose to stay on campus:AVERAGE MONTHLY EXPENSESIn SGDIn USDRental (University hostel)475345.32Meals (At university hostel)350254.45Bus Transport (Concessional)5237.80Public Trains (Concessional pass)4532.71Grand Total922670.28If you choose to live in a flat or a private hostel, the cost of living will be as follows:Staying In A Private Hostel/Shared FlatCost Per Month (SGD)Accommodation150-700Utilities (including water and electricity)40-1003 meals at a Food Court300-450Transportation50Telecommunications50Books and Stationery100/termPersonal Expenses100-3005. Job opportunities If you are a student on a tight budget, Singapore is the place to be as it has a great part-time work policy for working students. As per the Ministry of Manpower in Singapore, international students on a Student Pass are eligible to work part-time for 16 hours a week during the term of their courses and for unlimited hours during vacation period.However, students must remember that they can avail this facility only if their university supports a part-time work programme. That apart, Singapore also offers a bouquet of opportunities for undergraduate and postgraduate students.advertisementAfter completion of the degree, international students can apply for a Long-Term Visit Pass which enables them to stay in Singapore for another year even if they don’t get a job immediately after passing out. Students who do secure a job within this span of time are issued a Work Pass which allows them to work in Singapore.6. Places of interest Educational institutions aside, Singapore is home to a variety of recreational places as well. A thriving ecosystem of nature and wildlife, rainforests, wetlands and nature reserves, the island nation is an exciting place for international students. If you love taking a stroll, the streets of Singapore are dotted with shopping malls, museums and diners for students to entertain themselves as they go along.Sports lovers are in for a treat as wakeboarding, windsurfing, and dragon-boat racing are activities that are on all year around except for monsoon. Food lovers need not lose heart. With delicious dishes from cuisines such as Chinese, Malay, Indian, Peranakan among others on offer, the gastronomical needs of students from any part of the world are well taken care of. Travel enthusiasts get a fair deal too, as they can explore Asian countries such as Thailand, Malaysia, Indonesia, Cambodia and Vietnam, that too on a budget.7. Great connectivity Being home to one of the busiest and well-connected airports in the world is a huge plus for Singapore. Changi Airport operates over 100 airlines that connect to around 300 cities across the globe, enabling international students to travel to any part of the world.The airport has four local carriers, including the world-renowned Singapore Airlines and budget airlines Tiger Airways and Scoot. The growing population of Indian students in Singapore has led to the incorporation of regular flights to multiple cities in India at affordable costs.Article by Pratik Shah, Global Head of Marketing, InstaReM, a leading digital money transfer firm with a global presence and author of a book ‘The Pulwama Aftermath’.READ: 6 questions answered about why Singapore could be your go-study abroad destinationREAD: Singapore gets rid of ranking system from report cards, says learning is not a competitionlast_img read more

Virat Kohli agreeable to India playing day-night Tests: Sourav Ganguly

first_imgBCCI President Sourav Ganguly on Friday said skipper Virat Kohli is “agreeable” to playing Day-Night Tests contrary to talks that he is averse to the idea.Ganguly has been vocal about India playing Day-Night Tests to pull spectators to the stands.On Thursday, Ganguly met Kohli and India’s limited-overs vice-captain Rohit Sharma in Mumbai during the selection meeting for the Bangladesh series and it is believed that he spoke to them about the Day-Night Tests.”We all are thinking about this. We will do something about this. I am a big believer in Day-Night Tests. Kohli is agreeable to it. I see a lot of reports in newspapers that he is not, but that is not true. The game needs to go forward and that is the way forward. People should finish work and come to watch champions play. I don’t know when that will happen, but it will,” Ganguly said at his felicitation ceremony by the Cricket Association of Bengal (CAB) at Eden Gardens on Friday.Asked about the roadmap going forward, Ganguly said: “The team has done well, we might not have won big tournaments. So roadmap will happen with time. Indian cricket has a good structure and it has money.”Ganguly also compared the Indian Premier League (IPL) with English Premier League in football.”The IPL is the biggest league in the world, like EPL. It is in no way inferior to EPL in terms of eyeballs and the way it’s run.”My job is to help cricketers at all levels, first-class cricketers. My ambition is to make sure players who don’t get to play for India, get the facilities. One of my ambitions is also to make cricket credible and clean.advertisement”I don’t know about my time frame, but by the time I leave all those who take over will be able to say he has left a healthy system behind,” said Ganguly, who has to go for a mandatory three-year cooling-off period after nine months.On not getting the best players to work with him at BCCI due to Conflict of Interest issues, Ganguly said: “I can’t change that. We have to request the Supreme Court to do that. It’s being done, a status report has been filed and they said it needs to be relooked. Conflict has to be sensible. We need to keep that simple and I will take that forward. I don’t want to lose big players.”Ganguly also spoke about his relationship with Kohli as BCCI President and captain, saying it has to be smooth always for the betterment of the game.”It has to be a very good one. People don’t see what happens inside,” he pointed.Ganguly wore his India blazer when he officially took over as President in Mumbai. “Since the time I finished as a cricketer, I wore too many fashionable stuff. I am happy I could get the opportunity to wear that blazer on the big stage since leaving the game. That crest on the left side will always be special,” he smiled.Also Read | Star-studded Karnataka crush Tamil Nadu to win 4th Vijay Hazare TrophyAlso Read | Dhoni endorses our view of backing younsters: Prasad on Pant and Samson’s selectionAlso Read | Virat Kohli rested, Shivam Dube earns maiden India call-up for T20Is vs BangladeshAlso See:last_img read more

Paolo Cannavaro joining brother in China

first_imgGuangzhou Evergrande Paolo Cannavaro to join brother Fabio at Guangzhou Evergrande Sacha Pisani 11:59 12/29/17 FacebookTwitterRedditcopy Comments(0) Paolo Cannavaro Sassuolo Getty Images Guangzhou Evergrande Sassuolo Serie A CSL Roma v Sassuolo The Sassuolo defender will retire on Saturday before joining seven-time reigning CSL champions Guangzhou Evergrande Taobao as a coach Paolo Cannavaro will link up with brother and Guangzhou Evergrande Taobao head coach Fabio in China after the Sassuolo defender announced his retirement.Cannavaro will farewell Sassuolo when the Serie A side face Roma on Saturday before joining the seven-time reigning Chinese Super League champions.The 36-year-old is set to assist former Italy international and World Cup-winning defender Fabio, who is back as Evergrande boss after replacing Luiz Felipe Scolari in November. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player “I wanted to leave a mark on and off the pitch,” Paolo Cannavaro told reporters. “My ambition was too strong, and for this, I thank president [Giorgio] Squinzi and [Giovanni] Carnevali. They’re giving me an opportunity that isn’t easy to grant midseason.«In questa società mi sono sempre sentito a casa. Grazie a tutti di cuore» Le parole di Paolo #Cannavaro sono su https://t.co/LmALIW5xVy #ForzaSasol pic.twitter.com/mFVhUSqTSz — U.S. Sassuolo (@SassuoloUS) December 28, 2017 “There are human values and fantastic alchemy here, which you don’t get at other clubs. I’m leaving home.”I’ll assist Fabio 360 degrees as a technical collaborator. I can coach those who play less during the season.”It’ll be a full-on experience for me, a huge leap. Saturday? It’ll be a strange feeling. I won’t miss the field because it’s a decision I’ve made, but I will miss being around my team-mates.”As for a move to Asia, the Italian isn’t overly familiar with what will be his new home. “The city will be new. I’ve been there twice but only for summer tours. Only lately have I been preparing myself for it because I was too focused on doing well here until the last day. It’ll be a new year and a new life.”Knowing that I’m quitting football but still doing something that keeps me busy is a privilege. Chinese will be difficult to learn, so we’ll settle for English.”As for joining up with his brother, the 36-year-old is looking forward to rebuilding their relationship. “Relationship with Fabio? I haven’t had much of a life with him. Getting back together didn’t happen for several years.”I wanted us to do so in the future as opportunities always presented themselves. I can’t wait to start.”last_img read more