360i Head of Programmatic Kolin Kleveno @Programmatic I/O: Using Programmatic To Amplify Influencer MarketingTuesday, April 103:25PM PTSan Francisco, CAKolin takes the stage with DSW’s Digital Media Manager Allison Holbrook to reveal how programmatic can amplify influencer content. Attendees can expect to learn how to make every influencer dollar more accountable. 360i New York President Abbey Klaassen @IAB Audio Strategies Day: Smart Speakers: Audio’s Creative OpportunityThursday, April 121:30-5pm ET New York, NYBrands and agencies alike will gather at IAB Audio Day to discuss audio opportunities for smart speakers like Amazon Alexa and Google Home. Abbey will participate in a panel joined by Hearts & Science’s Zachary Treuhaft and NPR’s Meg Goldthwaite. Month to month, you pretty much know where to find us – we’re getting the scoop on blockchain in New York, preparing for campaign launches in Chicago, recruiting media managers in Los Angeles and planning for our summer bar cart theme in Atlanta. But what about when we leave the office and take our insights and expertise to the stage? To ensure you don’t miss out on our various speaking engagements in April, we’ve organized all of them for you below in a nice little list.This month, hear from our CEO, New York President, and Head of Programmatic as they take the stage to share their POVs on everything from creating accountability in Influencer Marketing to optimizing compensation modeling for innovation, and how marketers should be integrating voice technology. 360i CEO Sarah Hofstetter @Social Media Week: Breaking Through The Sea of Sameness Thursday, April 2610:15AM ETNew York, NY After growing up in a sea of sameness, the Jewish Orthodox community of Long Island, Sarah learned the importance of embracing her individuality. She’ll discuss how this mindset helped her break through the advertising community, and why the things that make us different are often our greatest assets. 360i Account Director Lauren Fuller @4A’s Accelerate: Disrupting the Launch SequenceTuesday, April 109:15-9:45AM ETMiami, FLIn today’s marketing world, getting in front of the right people at the right time has never been harder. Brands must disrupt the norm in order to break through the clutter. Lauren will take the stage joined by leaders from Sonos, Twitter, and Spark Foundry. 360i New York President Abbey Klaassen @Social Media Week New York What Will The Agencies of the Future Do Differently?Tuesday, April 242:45-3:25 ETNew York, NYAn increasingly competitive landscape and tightening brand budgets have put new pressures on agencies that are vying to stand out among competitors, platforms, and technologies. This panel will cover the ways agencies are evolving their businesses and their cultures to meet the needs of the modern market. 360i CEO Sarah Hofstetter @ANA Financial Management: Reimagining Agency Compensation: Capitalizing on the Changing Technology Landscape Monday, April 3011:00AM ETHollywood, FLSarah will discuss how marketers can create compensation models for agencies and vendors that will help drive commerce and encourage innovation. She’ll share how organizations can identify growth opportunities as new technologies like Voice and AI emerge.
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
“To err is human,” the famous Alexander Pope quote begins.It’s a good reminder that everyone runs the risk of making a choice they may regret — even when it comes to finances.As a matter of fact, the Consumer Federation of America reports that 67 percent of the American middle class admits having made a poor financial decision at least once, and 47 percent of those respondents made more than one bad decision.The price tags of these costly decisions vary greatly, from a few thousand to hundreds of thousands of dollars.Mistakes happen, but you can help avoid many of them with careful planning.The trick is to identify where your troubles may arise, and to take appropriate action before a small hiccup takes a turn for the worse.Of course, you may consider consulting a personal finance professional for advice specific to your situation, but here are five common pitfalls to avoid:Living Without a BudgetA budget is a way to help keep control of your spending.Ask yourself: How much would you enjoy driving cross-country in a car without a working fuel gauge?It’s not overly romantic or exciting, but a budget is a lot like a car’s gas gauge.Without one, you’d have to guess how much fuel is left in the tank — or money is left in your bank account — and hope you make it to your next pit stop — or paycheck.And if you’re wrong, you’ve got a long walk ahead of you.Setting a budget and sticking to it will help you make sure you have enough cash for your needs and wants — and that you won’t be left high and dry in your time of need.Begin by accurately assessing your finances. Include all income, spending and surprise expenditures. Then set a realistic budget that you can stick to.Carrying Credit Card DebtYou’re not alone if you’re carrying credit card debt month after month. America’s total credit card debt in May 2013 topped $847 billion.By working hard to pay off your outstanding credit card bills, you’ll ultimately break a vicious cycle of paying high interest rates on balances you carried from month to month.Sometimes debt consolidation is an option, as well.No matter what course you take to get there, being free of credit card debt is a huge financial advantage.Forgetting to Check Credit ReportsSome people wait until they’re applying for a car loan or home mortgage before checking their credit reports — but checking your credit report regularly can help head off a variety of problems.Keeping tabs on your credit report can keep you aware of any mistakes and alert you to any fraudulent activity, allowing you to address any irregularities and take steps to strengthen your overall credit rating.The Fair Credit Reporting Act (FCRA) requires each of the three national credit report companies—TransUnion, Experian and Equifax—to give you a free copy of your report every year.All you have to do is request it.Failing to Save MoneyAs Benjamin Franklin wrote in Poor Richard’s Almanac, “Beware of little expenses: a small leak will sink a great ship.”Whether it’s a major home repair or pricey dental work, these “small leaks” can creep up in your life when you least expect it.Regularly putting some money aside for emergency expenses can mean the difference between weathering a crisis relatively unscathed and being forced to rack up debt that will cost you even more money in the long run.Out-of-Date Insurance Policies, Wills and Retirement PlansInvesting a little time now to get your financial, insurance and legal paperwork in order can help save you time and money in the future.For example, have you recently changed jobs and have a shorter commute now?It may be a good idea to call your insurance agent to make sure you’re receiving any available discounts — which mean more money in your pocket each month.When was the last time you rebalanced your 401(k)?If it’s been a while, you might want to consider checking your investments to make sure you get the highest return on investment possible.What about your will — is it up to date?By doing an annual review of these fiscally important documents, you’ll be doing yourself a big favor in the long run.Avoiding financial pitfalls is easier when you’re informed. Keep an eye on your budget; don’t stop saving; and never be afraid to ask for financial planning advice from your bank or other trusted financial institution.This guest post comes from the editors of The Allstate Blog, which helps people prepare for the unpredictability of life. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
A Japanese scientist named Yoshinori Ohsumi discovered a principle of eating that helps us stay young and healthy. It was so innovative, Ohsumi received The Nobel Prize in Physiology or Medicine in 2016.When we starve for some time, the cells recycle everything old and useless and become young. This process is called autophagy. Here is a system that will help you use this process to your advantage. You will only need to change one dieting habit.We have studied the different types of interval fasting and chose the simplest and safest diet plan that will start the autophagy process and keep you young and fit.What is a diet window?The time in which we eat is called the diet window. Someone who wakes up at 7 A.M. and has breakfast in an hour opens this window at 8 A.M. If they have dinner between 8 P.M. and 10 P.M., this window is 12-14 hours every day.Before, people believed that they should eat more often but in small amounts, because otherwise, the body would store the fat.According to research done in 2017, those who eat from 8 A.M. to 8 P.M. are less healthy than those who eat from 8 A.M. to 2 P.M. When the diet window is narrower, the risk of having diabetes, anemia, or obesity is lower.What happens if you narrow down your eating window?There have been many studies about the connection between the decrease of a diet window and the levels of cholesterol, sugar in the blood, appetite, and weight. In 2017, scientists tested their ideas on people and narrowed their eating windows to 12, 8, 6, or 4 hours. All of the people ate the same food as usual without choosing any special foods. The number of calories in the control groups were the same.The time restriction helps to lose weight. This is because the body burns more fat at night and the feeling of hunger decreases, and so does the amount of used energy.The small metabolic window is good for health in general for the following reasons:The protection from UV-light, skin cancer, and aging increases.The risk of breast cancer decreases.The blood pressure decreases.The risk of heart conditions decreases.The quality of sleep becomes better.Why is the time of eating so important?It’s important not to just narrow the diet window, but also to choose the right time to eat. Everybody has their own circadian rhythms: the biological clock connected with the change of day and night.In the morning, the production of cortisol starts, and we have energy and an appetite. In the evening, melatonin is produced which means the body is preparing itself for sleeping and slowing down the internal processes — including digestion.If you eat in the evening, the biological clock loses its rhythm.You are tired in the morning, meaning the cortisol level is low.During the day, the body wakes up.In the evening, if the cortisol level is increasing, we are active and hungry even though the body needs to sleep.As a result, the risk of diabetes, obesity and depression increases.How to build your scheduleTo have the right biological schedule, you need to:Wake up at 6 A.M. to 7 A.M. or when it’s light outside.Have breakfast 30-60 minutes after waking up.Start work 2-3 hours after waking up.Eat more for breakfast than for lunch.Narrow the diet window to 6-8 hours, with no change in the number of calories.Scientists learned that those who choose a bigger breakfast and a smaller lunch lost weight more quickly than those who did it vice versa.The 9-hour window is a rough schedule to follow: Wake up at 7 A.M., then have a good breakfast at 8 A.M., eat less at noon, and after that, eat dinner at 4 A.M. And if you can, don’t have dinner at all.How to fight the hunger Of course, many people worry about fighting hunger the entire evening. The scientists that studied this phenomenon did too. As it turns out, the hunger hormone is tied to our circadian rhythms. The hormone level peaks in the blood at 8 A.M., 1 P.M., and 7 P.M.After every peak, no matter if the person ate something or just drank tea, 2 hours later, the flow of the hormone stops. This means that you shouldn’t trust the feeling of hunger that makes you eat every three hours. Scientists claim that over time, the body will get used to taking big breaks between eating and the feeling of hunger will be weaker. And if you eat more often, the hunger will be stronger.It might be quite hard to narrow the diet window in the beginning. During the first few days, you will feel like you could eat an elephant after 7 P.M.! You can get through this phase by eating vegetables and fruit. A week later, the body will get used to it, your appetite will be lower, your sleep will be better, and your mood in the morning will be better. As you can see, there is nothing really hard about this diet plan. Here is what you need to do:Count how many hours your diet window is (if your breakfast is at 8 A.M., and your dinner is at 8 P.M, the diet window is 12 hours).Narrow your window down to 6-8 hours, and move it to the morning (for example, from 8 A.M. to 2-4 P.M.).Don’t count calories! After 1-2 weeks, the body will get used to this and you will feel great in the morning. Source
This week’s United Nations General Assembly in New York City gives denizens of “Development World” the chance to update their mental maps of how forests contribute to the Sustainable Development Goals (SDGs). As argued in our book, Why Forests? Why Now?, there’s good reason to do so: forests are an overlooked and undervalued asset in the struggle to achieve these goals. Here’s why.More Familiar Forest Contributions to SDGsMost people are already familiar with the contributions of forest products to local welfare and the role of forest services in meeting global objectives. Wild fruits, nuts, mushrooms and bush meat supplement diets (SDG 2), and medicinal plants are often a first recourse for illness (SDG 3). Forest products supply more than 20 percent of the household income for local families (SDG 1), and tropical forests shelter most of the world’s terrestrial biological diversity (SDG 15). And, as a safe, natural means of carbon capture and storage, forests are increasingly recognized as an essential element of any strategy to stabilize our climate (SDG 13). Less Familiar Deforestation Risks to SDGsSomewhat less appreciated are the mostly invisible ways that forest-based ecosystem services contribute to development objectives, and how deforestation can undermine their achievement. While many attempts have been made to mobilize forest goods and services as a pathway out of poverty for rural communities, not enough attention has been given to deforestation as a highway to pauperization. Conversion of forests to other land uses eliminates income from wild products, and leaves landscapes less resilient to landslides, floods and other natural disasters―events that can damage brick-and-mortar infrastructure (SDG 11) and set back income growth for decades (SDG 1).Deforestation also affects agricultural productivity, a key weapon in the fight to end hunger (SDG 2). Forest-based birds, bats and bees provide essential pollination and pest control. Forested watersheds provide water for irrigation, and help maintain the aquatic habitat for the inland fisheries that nourish millions. Loss of tree cover also affects the water cycle, threatening to dry up the “flying rivers” that transport water vapor from forest transpiration and fall as rain on faraway agricultural fields. Moreover, deforestation removes the vital hydrological services of forests upstream, which support additional development goals downstream. Without trees and shrubs to filter dirty water, pathogens and pollutants spread, causing disease (SDGs 3 and 6). Forest destruction can adversely affect respiratory health, as well: researchers estimated that the particulate-laden smoke from the catastrophic fires in Indonesia in 2015 resulted in more than 100,000 premature deaths. In addition, deforestation has been linked to increased incidence of malaria.By removing natural barriers to erosion, deforestation also threatens access to clean energy (SDG 7) by speeding the sedimentation of reservoirs behind hydroelectric dams. Sedimentation of the Péligre Dam in Haiti, for example, cut the country’s electricity consumption in half between 1990 and 2010.The role of forests in advancing the SDG related to “Life on land” (SDG 15) is obvious, but most people would be surprised by forests’ contributions to “Life below water” (SDG 14). Mangroves provide nurseries for coastal and offshore marine fisheries. Forest loss in the Mekong River Delta has been paralleled by losses in fishery production. In addition, forests provide a sink for carbon that would otherwise contribute to ocean acidification.Forest Protection Can Be Aligned with Further SDG ProgressThe good news is that reducing deforestation can advance efforts to improve equity and accountability. Despite many examples of outdated forest conservation and exploitation causing harm to vulnerable peoples, more progressive approaches to forest protection can safeguard, and even advance, their interests.Take gender equity (SDG 5), for instance. Recognizing the non-timber value of forests as sources of income and employment disproportionately important to women―such as gathering and processing fruits, nuts and resins―can reduce the risk of worsening gender inequality through interventions favoring land and tree uses more important to men. More broadly, actions to reduce deforestation can align with improvements in governance and social justice (SDG 16). Through national and international climate (REDD+) policy processes, indigenous communities―whose presence is associated with a higher likelihood of maintaining forest cover, and whose territories contain more than 20 percent of the carbon in tropical forests―have advocated successfully for greater recognition of their rights. The government of Indonesia, for example, has begun to grant legal status to previously unrecognized territories.Deforestation is often associated with corruption and violence, while successful efforts to address it have relied on increased transparency and imposition of the rule of law. Brazil’s success in reducing deforestation in the Amazon by some 80 percent from 2004-2014 was based in part on improved forest monitoring technology, which strengthened law enforcement efforts against illegal logging and aided the prosecution of corrupt government officials.Forests ReframedThe case is clear: if you care about the SDGs, take a second look at forests. Forests’ contributions are not limited to local livelihoods and global environmental objectives, and stopping deforestation contributes to many other development goals at scales in between. Sectoral policies and finance for achieving the SDGs shouldn’t miss the forests for the trees.
Long past its heyday as a stop on the Berlin-Baghdad railway, Eskişehir had become choked by traffic congestion and toxic sludge. Its main waterway, the Porsuk River, had devolved into a dumping site that threatened a public health crisis every time it flooded. Residents saw few prospects for a brighter future.To make matters worse, just six months into Büyükerşen’s term a 7.8 magnitude earthquake struck the region, killing 37 people and damaging critical infrastructure, including many of the city’s bridges.But here Büyükerşen and a broad coalition of civil society groups flipped the disaster on its head. They took the earthquake as a wake-up call and kicked off the Eskişehir Urban Development Project: an integrated series of investments to modernize transport and clean up the environment. The project not only rebuilt the city’s infrastructure, but ultimately rewrote the city’s story. The city also rebuilt or renewed 24 bridges and replaced sidewalks throughout the city’s core. New parks opened along the river, including two large public spaces – Kentpark and the Sazova Science Art and Culture Park – to host art and cultural activities.Each project prioritized accessibility for all, including wheelchair users, the elderly and families with strollers. Level bridges replaced steep, arching bridges, and tram stops featured ramps and at-level boarding facilities.Emel Kapanoğlu, an advocate for people with special mobility needs, finds Eskişehir easier to navigate via wheelchair after upgrades to streets, bridges and public transport. Photo by Kyle LaFerriere The Eskişehir Urban Development Project is a finalist for the WRI Ross Prize for Cities. Learn more here.“Designing a City for its People”The earthquake response went far beyond simple reconstruction. The mayor and his team, many hailing from Eskişehir’s Anadolu University, wasted no time. They galvanized stakeholders – academics, industry representatives, the chamber of commerce and advocates of those with special mobility needs – to develop priority projects to rebuild and modernize the city.Construction trucks and building equipment were familiar sights in the early years of the administration. Work began with restoring the Porsuk River – dredging to remove truckloads of sludge and debris, upgrading wastewater infrastructure and putting in flood protection. Then Büyükerşen’s team set about building a new public transport network, and reserving parts of the city center for pedestrians. Eskişehir is Turkey’s 11th largest city and, after a 25-year revitalization effort, a model for sustainability and inclusivity. Photo by Kyle LaFerriere Initially, not all of the changes were well-liked. Residents became impatient during construction, and shop owners worried business would drop if cars couldn’t park downtown. But public opinion quickly shifted.Less than two years after construction started, the first line of Eskişehir’s new light rail system opened. EsTram connected key public destinations like hospitals, universities, parks and theaters. Shoppers flocked downtown faster than ever using the tram, and businesses saw more customers and revenue. Popular demand drove subsequent tram extensions and pedestrian streets.In Eskişehir, Turkey, innovations like car-free pedestrian streets have resulted in economic, social and environmental gains — as well as overwhelming civic pride. Photo by Kyle LaFerriere Through the Eskişehir Urban Development Project, Eskişehir transformed into a more inclusive city, one that promotes health and opportunity for more residents. City planners drew inspiration from elsewhere but developed a vision uniquely their own. Now, other cities turn to Eskişehir for inspiration. In 2014 the city of Brussels in Belgium began a landscape architecture project modeled after Eskişehir’s restoration and development of the Porsuk River. Awaza in Turkmenistan has upgraded its bridges much as Eskişehir did.“We did these things to make the people of Eskişehir proud of their city, to make them want to stay, and even to encourage people from other cities to move here,” Büyükerşen said. “That is what a living city is.”Our blog series, Urban Transformations, spotlights finalists for the inaugural WRI Ross Prize for Cities, a global competition for transformative projects and initiatives that have ignited citywide change. The winner, selected from nearly 200 submissions from around the world, will be announced April 10, 2019 in New York City. For more information, visit wrirossprize.org. Many cities are looking for a new future after the decline of traditional manufacturing industries. From the American Rust Belt to Europe’s industrial heartlands, mayors are striving to reinvigorate and reinvent, while cleaning up the pollution left by heavy industry.That’s the situation Yılmaz Büyükerşen faced in 1999 as the newly elected mayor of Eskişehir, Turkey’s 11th largest city. “I always had dreams about this city. Of course, as the population increased and industry grew, pollution from industry made it unlivable,” Büyükerşen told WRI.Mayor Yilmaz Büyükerşen reimagined the city of Eskişehir after decades of decline. Photo by Kyle LaFerriere “For me, that meant freedom,” said Emel Kapanoğlu, an advocate for people with special mobility needs and a wheelchair user herself. “When public areas are designed for people with special needs, it is also better for everyone.”“Both Functional and Beautiful”Eskişehir’s commitment to an interwoven set of investments in both manmade and natural infrastructure is remarkable. The city took inspiration from others, adopting waterways like Venice and Amsterdam, major parks like London and New York, and central pedestrian areas and museums like Paris. Each investment, however, fit Eskişehir’s cultural history and local needs.“New cafés, bars and bookstores started opening up along the river,” Büyükerşen said. “Tourism really took off.”Over two decades, restoration efforts transformed the Porsuk River from a toxic dumpsite back into a treasured destination for recreation. Photo by Kyle LaFerriere Fatma Korkmaz, an EsTram driver, was unemployed after she graduated from university. “I was born and raised in Eskişehir. Previously as a woman, you couldn’t work in jobs like these. As a woman, you couldn’t wander on your own. I was this insecure woman, then I became a strong woman. Why? Because I have a job, I earn money, I travel, I research, I learn so that I can improve myself.”Reclaiming space previously devoted to cars and giving it to people and nature has created a stronger community. “The interaction of people, that positive environment, instantly pulls you in and integrates you into the city,” said Mustafa Kürşat, a student at Anadolu University.Mustafa Kürşat Elitok, a student in Eskişehir, walks with a classmate along the city’s improved streets. Photo by Kyle LaFerriere Domestic and international tourism increased by 430 percent and 820 percent respectively. Eskişehir’s economy and environment started to thrive. Property values tripled around tram stations. Residents could enjoy three times more green space per person. New flood and sewage controls kept the Porsuk cleaner and less likely to flood.But perhaps the most transformative shift has been in the mindset of residents.Fatma Korkmaz is a driver for Eskişehir’s electric tram. The tram has not only modernized the city’s transport, but changed its social fabric. Photo by Kyle LaFerriere
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Mar 18, 2015 1:00:00 PM, updated July 28 2017 This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative — not being on stage in a courtroom.But the reality is that you have to lead the charge for your agency, and that sometimes requires you to deal with hard-bargaining clients who want more work at less money.The Value of Negotiation SkillsWithout negotiation skills, you might simply give in or give away more than was necessary, causing your agency and staff to suffer the consequences of your being intimidated. By learning negotiation skills, you can …Gain a competitive advantage. This isn’t about determining a loser and a winner. It’s about managing your agency’s interests with those of the client. If you have negotiation skills, you limit the inequalities between your agency and the client.Increase your confidence in business deals.It feels like the client has all the power once you send the contract or proposal over. You simply have to wait for a decision. When the client finally calls, you sound desperate. You want to win this account — badly. It’s a blue chip brand that will push your creative limits. When the client starts asking you to cut this price or change this timeline, you do so because you don’t want to lose the account. Ultimately, you get the account, but the love has soured into resentment because you feel taken advantage of. If you know where you real power lies in the relationship, you can negotiate and collaborate with the client. Counter intimidation tactics.How many times have you been afraid to tell a client that something is out of scope? You rationalize that you don’t want to ruin the relationship or seem like you are analyzing every line item. You’ll just take the hit on this one. This avoidance of the issue is causing your agency’s profitability to plummet. Remember that confidence breeds respect, and mutual respect means you have a partnership.Preserve relationships by managing conflict.Healthy relationships are give-and-take. But it is also about appearances. By understanding how to be an active listener, how to provide reassurance in a conversation, and other negotiations skills, you can manage your image and the response of clients during difficult conversations.Negotiation is the act of balancing competition with cooperation to get a result where both parties are satisfied. And to do this, you need to know your client’s BATNA, or best alternative to a negotiated agreement.Outlining the Client’s BATNADefining your client’s BATNA (Best Alternative To a Negotiated Agreement) will help you determine what power you have in the negotiation, when the client would accept the negotiated contract, and when he would end negotiations.It’s about what the client’s alternatives are. If the client fails to sign the contract because your agency won’t concede on a specific point, will the client fail to meet his quarterly goals? Will he have to start another three-month search for a new agency? Can he find another agency with your expertise and experience at the price he wants to pay?You can also use this information when approaching a client about work that is out of scope. If the client doesn’t want to pay for out of scope work, what will he do? Will he fire your agency mid-contract? Will he concede and determine the out of scope work requested is not really necessary?To determine the client’s BATNA in a contract situation, you should ask yourself:If the client doesn’t sign the contract because you failed to concede to his terms, what will he do?Figure out a list of possible options, and create reasonable responses or points to counter the client’s decision. If you understand all the options available to the client, you can better prepare yourself for negotiations and retain some perspective during conversations.What are your limits for the negotiation? Practice the same approach from the client’s point of view. Define where you can compromise and what you ultimately want in the situation. Outline your alternatives. While it might seem like the only alternative is to lose the account, that’s not the case. If the client doesn’t become a client, what are your alternatives? One might be that you will continue to go after profitable accounts — you won’t lose money by accepting a client who can’t pay your fees. Clients have a lot of power. (Obviously … they’re the ones sending the check.) But if you want to be able to negotiate with any authority, you have to establish a position and stick with it. 7 Techniques for Negotiating Like a Pro1) Practice being an active listener.Listening is a key skill; one that requires you to hone your verbal and non-verbal communication skills. Your posture, facial expressions, and head movements all signal that you are — or are not — listening to the speaker. And during negotiations, the person on the opposite side of the table needs to feel that you are not only hearing but also understanding, what he is saying.To be an active listener, you should maintain eye contact. When agreeing with points, acknowledge this with a “yes” or “I agree.” Don’t interrupt the speaker, but take the opportunity to paraphrase what the person has said, and repeat it to make sure you understand. Ask questions that prompt the speaker to clarify information.2) Ask open-ended questions.Consider these two questions:What price would work for you?Tell me: Why is this price seems too high? Is it because of the results you have seen in the past?If you start with the second question, the dialogue about price becomes a way for you to emphasize the results your previous clients have seen.3) Set high goals.Researchers at DePaul University found that when negotiators set specific, challenging goals, they were able to secure better deals than those with undefined or lower goals. Even if you go into a negotiation with a client knowing you can reduce the final project cost by 20%, attempt to negotiate a higher price or negotiate a change in timeline as well as a price cut. Give yourself a goal. 4) Play to the client’s emotions.People, for the most part, buy based on emotions. This is especially true when deciding between competing brands. (For example: “My mom used Tide, so I should buy Tide even though the next brand is on sale.”)The same applies to the professional services industry. Emphasize your existing relationship or the excitement of your team about working with the client. CMOs love to hear how their brand is inspiring a creative team.5) Be confident that you are the best option.If you did your job in qualifying the prospect, you know this client would benefit from working with your agency.So if things broke down during the contract phase, and you are negotiating the terms, you can be assured that the client wants to work with you. It might just be a matter of securing his confidence. Emphasize that you understand the client’s marketing challenges, have the experience they are looking for, and even offered a plan that was better than your competitors.6) Emphasize the urgency.During the proposal phase, you found out what the cost to the client would be if he didn’t increase leads, drive sales by X percentage, and so on. You also should have determined how the timeline for the project would affect year-end or quarterly goals. Remind the client of the consequences of delaying the project.7) Be gracious.Hopefully, you and the prospect will get past this phase. Then, he will be a client — someone you want to build a strong relationship with. That means you want the client to be satisfied with the results of the negotiation, which actually means you should seem not satisfied — or not as satisfied as you might be — with the results of negotiation. The client should feel that you both made concessions and are happy with the path forward, not that one party exploited the other.The goal of negotiation is not to get everything you want. It’s about how you communicate and cooperate with a client so that both groups enter a relationship on equal standing. The result is a stronger, more equal path to partnership. Negotiation
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Productivity In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you’ll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things.But sometimes, reality isn’t so sweet. Maybe your flight gets delayed, or your luggage gets lost, or your hotel room has a barely functional A/C unit, or your favorite suit somehow ends up with coffee all over it.Not so glamorous after all. Luckily, there are a few things you can do to stack the deck in your favor. I polled my teammates — all frequent business travellers — to find out their favorite hacks and tricks for making conference travel more enjoyable. Below is what they recommend you do on your next conference trip.Planning Your Trip1) Make sure you understand your company’s expense policies. Knowing what kinds of things you can expense and how the whole process works will help you make smart purchasing decisions on the road.2) Let Twitter and Facebook know you’ll be in town to get recommendations from locals.3) Are all the hotel rooms booked or too expensive? Try staying in an AirBnB instead.4) Delete your browser’s cookies (or use an incognito browser) before you book your trip — it could reduce your fare. Some airlines and other travel sites will show you higher rates each time you come back to their site.5) Want a good seat? Don’t pick it when you’re buying your tickets. Usually the more expensive (and desirable) seats will be the last ones available on the day of your trip — and when you show up, you’ll get assigned to them.6) If you really want to pick your seat ahead of time, check out Seat Guru to see which ones are best. 7) Use apps like TripIt to easily keep track of your itinerary and travel details. 8) Download Uber, Lyft, or alternative transportation apps available in your destination before arriving so you can easily get to your hotel once you’re on the ground. (And if you notice the people you meet want to use them too, you can usually share a referral code to get free credits on the platform.)9) Subscribe to local email newsletters like Thrillist and UrbanDaddy to get ideas of fun things to do near the conference.10) Use loyalty programs and points to your advantage if you’re traveling a lot. Once you sign up for one for a hotel and/or airline, always book your travel and accommodations with them so you can rack up free rewards.Packing Your Bags11) Pack lots of Advil and Band Aids — it’ll save you from tracking down a nearby convenience store when your shoes start to bother you or you find yourself with a splitting headache.12) Bring a comfy, versatile bag you can easily stuff swag and business cards into. 13) Put a Tide-to-Go pen in your bag — you’ll be grateful to have it when something inevitably spills during an important dinner. 14) Pack a power strip and extra chargers for your days at the conference. Not only will you make friends with other folks hunting for an open outlet, but you also will never be caught without power.15) Another option is to buy an external battery pack for your phone. It’s a little less of an icebreaker than the previous tip, but it can help you stay charged all day.16) If you’ve never worn a pair of shoes before, don’t bring them to the conference. You won’t know know how painful they will be until you’re actually wearing them all day — and when you’re in a new place, the last thing you want to worry about is your feet hurting.17) Bring a jacket or sweater, even in the summer. Conferences can be freezing!18) Pack clothes that can all match. That way, if you realize you need to be warmer/cooler or more/less fancy than you originally anticipated, you can easily adjust your outfit without worrying if it matches. 19) Bring an envelope to keep all of your receipts in. This will make it much easier to do your expense report when you’re back in the office.20) Buy a reusable bag for your liquids and fill it with reusable containers of your favorite shampoo, conditioner, face wash, and lotion. If you travel a lot, having small, reusable containers of your favorite goods can definitely help you cut down on costs. 21) Add a few small grocery bags to your suitcase. If you end up needing to bring home dirty/smelly/wet clothing, you can put them in those bags so the rest of your clothes stay clean.22) Going to a conference in another country? Print out your conference and hotel information — it’ll make it much easier for you to fill out travel documents and chat with officials at the border. 23) Also, email yourself all of your important documents (flights, conference, and identification) before you leave. That way, if your baggage gets lost or stolen, you’ll still have all the information you need. Traveling Without Stress24) Write out all the addresses for places you need to be and the times you need to be there. That way, if WiFi isn’t available and your phone’s data is spotty, you can still figure out your schedule.25) For the same reason, you should also take pictures of all the maps you need to reference. Don’t get stranded because your phone can’t access the internet. 26) Download a bunch of episodes of your favorite podcasts for when you’re in transit without WiFi or seated next to a Chatty Cathy.27) Opt for the carry-on — even if it’s free to check your bags. Besides enabling you to quickly get out of the airport once your flight lands, carrying on your bags also makes sure your things don’t get lost in transit. 28) If you travel a lot, look into getting pre-approved by TSA. If you’re approved, you can go through security much faster than you would otherwise.29) When you’re on a plane, train, or bus, check under the seats! Sometimes there will be power outlets for your laptops — but they’re just a bit hidden at first.Upgrading Your Accommodations30) Want an upgrade? Ask for it. You’d be surprised how helpful and accommodating the hotel staff can be when you ask for their help.31) Check Yelp and Foursquare to get under-the-radar, local tips. For example, many people will leave the hotel’s WiFi password in reviews of the hotel on those platforms. 32) Want to relax after a long day at the conference? Pick up some bath salts to use in your hotel’s giant bathtub. 33) If you want to stream movies without paying a huge fee to your hotel, bring your Chromecast or Roku from home. All you need to do is connect to the hotel’s WiFi and plug your streaming device into the back of your TV. Voila: All The Office you could ever want to watch. 34) Did you fill up all the outlets, but still need to charge your phone? Look behind the TV — there’s usually a USB outlet you can plug your cord in to begin charging. 35) If you’re looking for a place to eat at the last minute, check out OpenTable. The app will show you open reservations at nearby places. Just click to book your reservation, then head to the restaurant. This is especially helpful if you’re trying to find a last-minute dinner place for a larger group. Making the Most of the Conference36) Even if you plan to check email during the conference, set up an out-of-office reply to let people know you might be slow to respond.37) Sign out of all of your company’s instant messaging programs so you’re not constantly getting bothered by other folks in the office.38) Many conferences have groups, hashtags, or event invitations online to help connect attendees and keep them up-to-date on conference information. Make sure you’ve found and joined them so you can make connections before you arrive. 39) Once you’re actually at the event, try to walk around the conference space before everything gets kicked off so you know where you need to go during the event.40) Scout out the conference agenda in advance to get an idea of what sessions you want to attend — that way you know which sessions you want to grab a good seat for (and which ones you’re okay with sitting in the back). 41) Losing battery? Turn your phone on airplane mode — it’ll disconnect you from your cellphone data, WiFi, and Bluetooth, but some devices allow you to re-enable the latter two while staying in airplane mode.42) When you have access to WiFi, download the conference app to your phone. These apps often contain agenda information and ways to chat with other attendees.43) Take a photo of the conference map before you get to the venue and then set it as your background. It’s an easy way to keep track of where you need to be without flipping through booklets or using your cell phone’s data. 44) Minimize the awkwardness of networking by memorizing a few icebreakers and graceful exit lines. 45) Practice your elevator pitch so it sounds smooth and natural. You never know whom you’ll be standing next to during happy hour. Originally published Aug 18, 2015 7:00:00 AM, updated July 28 2017 Topics:
Recency: Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel’s ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in.”9. YelpYelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You’re free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer’s clout in mind, instead of getting turned off by a business because of one bad listing.That being said, it’s still to your benefit to get a constant stream of positive online reviews coming to your business’ Yelp account so happy customers are always at the top of your review feed — especially if you’re a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.10. Google My BusinessYou know those reviews that show up with you search Google for a business? Yeah, those things are on this list in a big way.Google’s Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business’ website to be properly optimized for search, you’ll want to set up verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.11. Yahoo! Local ListingsSimilar to Google My Business reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating system. Here’s what the results might look like:According to Search Engine Land, Yahoo! still receives about 10% of search engine share. So while you might not want to invest time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for that 10%.12. InfluensterIf you sell consumer products, Influenster is a review site you’ll want to make sure you’ve covered.Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they’re looking for, and Influenster links to websites where visitors can buy the products.The reviews are comprehensive and feature lots of detail and images to accompany them. So if you’re in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.Review Websites for B2B Companies13. FinancesOnlineFinancesOnline is one of the fastest growing platforms for B2B & SaaS software reviews, with more than 2,200,000 visitors every month. They gather thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as: features, integrations, mobile support, etc. This evaluation is then combined into their unique SmartScore™ system, which gives readers an easy reference on what the experts’ community thinks about each business solution.As an added bonus, their product pages rank high in Google, so getting a few positive user reviews on their site could beneficial for your brand recognition.14. G2 CrowdIf your business sells software, you’ll want to be sure you have a presence on G2 Crowd. Every month, over 1,00,000 people looking to buy software read the 300,000+ user reviews on this website so they can make better purchasing decisions.G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to others considered the product.” Also, you can upvote and downvote others’ reviews.15. TrustRadiusLike G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they’re users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.In addition to their company reviews, they’ve put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.16. GoodFirmsGoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers. GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and the number of employees.17. Salesforce AppExchangeHave an app on the Salesforce AppExchange? Then you’ll want to keep track of your app’s ratings and reviews there. Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.Customer Review Sites for Both B2B & B2C Companies18. Better Business BureauA nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. They don’t directly recommend or endorse any businesses, products, or services; they simply provide the public with the information on their site about businesses, and whether they have met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.A business’ profile listing on the BBB contains general overview information, like a short company bio and the company’s accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB’s A – F rating of the business.19. GlassdoorGlassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.Employees can share what it’s like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.Creating an employer account is free, and it’s easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.20. MantaManta is a customer review site that primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling-points for purchasing a product or service.On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you’ll have a higher chance of connecting with leads using this site. 21. CapterraIf you’re a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).Users can also compare products on the site. Capterra has a “compare to” feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.22. HundredXHundredX is a review site and a customer service tool. Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don’t have to manually seek out reviews or scan third-party sites to obtain customer feedback. The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can’t see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.Other Places for Consumer ReviewsOnline reviews also exist on sites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews … and some brands just get them unsolicited, for better or for worse.Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they’re awesome, because they have enormous reach, and you have some — if not entire — control over these properties.23. Facebook Ratings & ReviewsDid you know there’s a place on Facebook for fans to leave ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can’t move or remove it like you can other parts of your Page.Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.24. TwitterThe ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user’s tweet, whether complimentary or less-than, could pop up in the SERPs when someone’s searching for reviews on your business.Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to “Favorite” tweets that could serve as positive reviews in the future, it’ll be easier to find them when you want to use them in your marketing.25. FoursquareYes, people still use Foursquare. In fact, a ton of people are still using it: In January, Foursquare was racking up 55 million monthly active users (MAUs).Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.26. Your Own WebsiteFinally, the one place where you have total and utter control: your website. It’s an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?) You could carve out a section of your website dedicated just to reviews and testimonials, and even include a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.Want more? Check out our list of testimonial page examples next. Customer Reviews Quality: Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service. Benefits of Customer ReviewsThere are two major reasons why customer reviews are important. First, negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey.For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers’ goals, which results in fewer negative reviews and increased customer retention.The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition. In fact, 92% of consumers are more likely to purchase a product after reading a positive online review. So, don’t just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.With that in mind, it’s not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites (“Yelp! And I think you can get them to show up in Google Maps, too?”), but we don’t exactly have a laundry list of options at our disposalCheck out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won’t get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.Best Customer Review SitesAmazon Customer ReviewsAngie’s ListChoiceTrustpilotTestFreaksWhich?ConsumerReportsTripAdvisorYelpGoogle My BusinessYahoo! Local ListingsInfluensterFinancesOnlineG2 CrowdTrustRadiusGoodFirmsSalesforce AppExchangeBetter Business BureauGlassdoorMantaCapterraHundredXFacebook Ratings and ReviewsTwitterFoursquareYour Own Website Customer reviews are pieces of feedback given to a business based on a customer’s experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations. Customer Reviews and Testimonials Topics: Originally published May 10, 2019 10:22:05 AM, updated November 12 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Customer Review Sites for B2C Companies1. Amazon Customer ReviewsAmazon was one of the first online stores to allow consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and even do buy a product elsewhere, if it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many people will look up its Amazon review before they decide to buy.What’s going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.2. Angie’s ListGeared toward U.S.-based service businesses, Angie’s List is a “higher-end” review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought out — not a lot of that ranting and raving that’s more common on free review sites. The reviews can’t be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.It’s free to set up a page for your company. Once you have yours, encourage your customers who are on Angie’s List to leave reviews there — members are the only ones allowed to do it!3. ChoiceHave customers in Australia? Choice is a member-funded review website based in Australia. Choice independently tests products and services and provides performance reviews to their members. The bulk of their work involves testing products and services themselves, creating product comparisons, and writing buying guides. In addition, though, they do allow members to rate and discuss specific product brands and models with other Choice members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.4. TrustpilotTrustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It’s the customers who write both product and seller reviews, keeping it third-party verified.While they have a basic version for free (this lets you create a profile page and collect customer reviews), their paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.5. TestFreaksSimilar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.Source: TestFreak6. Which?Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, it’s the folks at Which? who write the reviews — not the customers. They don’t accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing firstname.lastname@example.org.While this leaves less room for you to influence whether your products end up on their site, it’s still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. They test and review all these products themselves, and then write about both their methodologies and results. They also take customer surveys of things like the best and worst firms for customer service.A lot of their content is free, but customers can become members for £10.75 per month to get access to a “Best Buys” and “Don’t Buy” list, the latest reviews of products from their test labs, and access to their consumer legal advice service.7. ConsumerReportsA nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and pay for all products that they test. (Fun fact: They buy and test 80 cars per year!) This is about as legitimate as it gets. As such, there’s not much you can do here “except” if you sell a product, make sure it’s really, really good.If nothing else, you could take this website as a lesson in excellent content creation. For each product they review, they provide the review criteria, product overviews, a buying guide, and social sharing buttons. It’s all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?8. TripAdvisorIf you’re in the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you’ll want to check out the reviews on the popular website TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on their about low airfares, travel guides, rental listings, and advice forums about pretty much every location in the world you could possibly imagine. A lot of people look there before making a trip.The key to a successful profile on TripAdvisor is making it as close to the top of their popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor, the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they give businesses looking to improve their ranking:Quantity: Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn’t okay. We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)Free Download: 45 Customer Referral TemplatesBut if you’re new to customer reviews or not sure where to find them, let’s brush up on some basics and highlight why they’re relevant for your business.
Project Management Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 21, 2016 7:00:00 AM, updated April 18 2018 Often times, the greatest challenge marketers face when creating content isn’t the actual writing, publishing, or promoting. Instead, it’s the other related tasks — brainstorming, scheduling, and coordinating moving parts — that wind up causing us stress.This is where tools like Trello come in.We’ve talked about Trello before, like in this post on tools to help you organize, develop, and share your ideas (see #3). And why shouldn’t we? Here at HubSpot, all different teams have used it for years for everything from project management to our blog’s editorial calendar. It’s worked very well for us, and we want to share the love.There are a ton of different ways you and your team can use Trello for work, and what works for you may not work for others, and vice versa. That’s why we’ve rounded up eight useful ways to organize your Trello board. Free Download: Marketing Editorial Calendar TemplateWhat is Trello?Trello is a well-known app that’s especially good for tracking and visualizing progress. Using their card-based layout, you can create a card for every idea, blog posts, piece of a project, and so on. Then, within each of these cards, you can jot notes, assign them to others, organize them into categories or lists, create task lists and checklists within cards, color-code them, attach files … the list goes on.While boards can be organized in many ways, here’s an example of what one looks like:Image Credit: TrelloOnce you click into one of those cards, you can label them, add a due date, add “members” to the card to assign tasks, and so on.Image Credit: TrelloAnother great feature? The calendar. If you enable the free calendar “power-up” (much like Labs in Gmail), then you’ll be able to assign everything in a calendar view that makes organizing due dates much easier. (To learn more about Trello’s capabilities, you can take the tour here.)For now, let’s move on to some different ways you can structure your Trello board.8 Creative Ways to Manage Your Tasks & Projects Using Trello Boards1) Organize Your Personal To-Do ListThere are a lot of great tools out there to help you manage your personal to-do list. If you tend to be a more visual person, Trello could be a great choice for you.Why? Because it lets you drag, drop, color-code, and manipulate to-do list items in a way that many of the other tools don’t. For your day-to-day list items, you might keep different lists for projects assigned to you by different clients. Or, you could organize them based on priority, as in the example below:Image Credit: Cloud CoachFor all you bloggers out there, I use the drag-and-drop feature to track blog post ideas and progress. To do this, I named columns things like, “Idea Backlog,” “In Queue,” “Research/Interview Stage,” “Draft in Progress,” “In Editorial,” “Scheduled,” and “Published.” (Okay fine, the real name of last column was “DUNZO.” To each her own.)If you’re hoping to access your to-do list from your mobile devices, Trello has apps you can download for iPhone, iPad, Android phones, tablets, watches, and Kindle Fire tablets.2) Manage an Ongoing ProjectTrello markets itself as a collaboration tool — and that’s probably what it’s best for. If you’re managing a project, it’s an awesome tool for organizing all the moving parts of a project, including people, due dates, and progress tracking.In Trello’s extensive free product, you can invite as many people as you want to your board. To divvy up tasks, all you have to do is add members or drag-and-drop people to cards. Everyone can see the whole board, but folks who are added to cards will be notified of their assignment.Image Credit: TrelloYou can also start discussions using comments and attachments within each card. So if you want to add a quick note (or a not-so-quick note), then you can write ’em in there — and even mention another member to make sure they get notified. Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive.Plus, Trello works in real-time — so when someone moves a card, it’ll move on your own board instantly. This means you never have to refresh your browser to see the latest updates.If the project’s top secret, all you have to do is put the project’s “board” on private. All the information and data you put on there is guaranteed private and secure — and the folks at Trello keep encrypted, off-site backups of all the data in case something crazy happens.3) Reflect on Lessons LearnedOnce a project — or even a week at work — is finished, you and your team can always benefit from reflecting on what went well, what didn’t go so well, and what you can do to improve the process going forward. This is sometimes called a “retrospective.” It’s all in the name of continuous improvement.While many people choose to take notes during these retrospective meetings using a good ol’ whiteboard, Trello can actually be a great digital tool that’ll eliminate the need to type up and send out disjointed notes later. It’s also convenient for folks who have remote teams in different cities and time zones because it allows you to make the feedback visible to everyone, at any time.That’s exactly why Mitchel Seaman used Trello for retrospective meetings for his remote team, which he wrote about in this post on Medium.Image Credit: Mitchel SeamanHis system involves voting: Throughout the week, members of the team can go into the board and post cards denoting what’s going well and what’s going poorly as it happens. Then, folks can go in and vote on things to talk about during a weekly retrospective meeting, discuss them, and keep track of action items.While Trello does have a voting feature (which you can enable by going to Menu > Power Ups > Voting), it requires people to click into a card, and then click the Vote button. To make it so folks don’t have to click into a card, Seaman uses stickers instead — which, he says, also makes it “way more fun.”Image Credit: Mitchel SeamanBefore the meeting, whoever’s running it will drag the top-voted items to the top of each list. During the meeting, each top-voted item is discussed one-by-one. Cards that are actionable can be moved to the “Action Items” column. That “Action Items” column never moves, and you can even assign people to it and give due dates.Once the meeting’s over, the lists are archived and a new one is created for the coming week. (Note: Even when you archive a list, it’s not gone forever. You can still search for items within it and retrieve entire old lists when you want to.) You can read the whole article here.4) Brainstorm IdeasComing up with fresh, new ideas isn’t easy. And even if you take the time to brainstorm, it can be tough to get started. Where do you begin? How do you create enough ideas? How do you sort the great from the good from the bad when you’re done?Trello just so happens to be a great tool to help you brainstorm — and then organize your ideas once the brainstorm is over. Using their card-based layout, you can create a card for every idea and even jot additional notes in there, attach files, and so on. Once the brainstorm is over, you can color-code them based on priority, like using green for high priority, yellow for medium priority, and red for low priority. If you want to use that board to assign topics to content creators, you can add members to each card to assign it to them — and attach due dates, too.5) Keep an Editorial CalendarYour blogging team could be one person, it could involve tens of contributors, or it could be somewhere in between. No matter how many people are writing for your blog, it’s crucial to have an editorial calendar to keep track of which blog posts you plan to publish when. In fact, here at HubSpot, we use Trello (among other tools, like Google Calendar and HubSpot’s built-in content calendar) to organize our own blog’s editorial calendar. And we aren’t the only ones — news sites like Mashable, ReadWrite, and The Changelog use Trello as an editorial calendar, too, according to Trello’s blog.You can create a Trello board for your editorial calendar in several ones. One way is to create columns based on a single post’s progress, like in the example below:In this example, each card represents a single blog post, and you can move it along the progress bar by moving it from “Article Ideas” to “Researching” to “On Hold” to “Writing” to “Editing and Graphics” — all the way to when it’s published. While it’s in progress, you can add notes into each card, assign writers by adding members, and so on, until it reaches that “Published” list.Another way to organize blog posts for your calendar is by creating columns based on post type. If this is the way you like to brainstorm your blog posts, you can simply brainstorm in the Trello board, assign writers and add notes as needed, and use the “Calendar” feature to plan out the actual editorial calendar.To add the “Calendar” feature, simply go to Menu > Power Ups > Enable Calendar.Image Credit: TrelloOnce you’ve enabled the calendar, you can view it by clicking the “Calendar” link in the top right of your board.Image Credit: TrelloIf you want to use an editorial calendar, but would rather not use Trello, download our free editorial calendar templates here.6) Plan a Promotion or LaunchA lot of moving parts go into launching a new marketing campaign, and usually, a lot of people are involved — sometimes from different teams and even different time zones. If you’re not totally organized for the launch, this means a lot of opportunities for things to slip through the cracks.Trello is really good for keeping track of all those moving parts for a launch. When you create a new board for your promotional plan, you can create lists to categorize each part of the plan. Then, you can put cards under those lists and fill them in with things like blog posts, kickback emails, creating click-to-tweets, and so on.You can label each of these cards “Pre-Launch,” “Launch Day,” or “Post-Launch,” add members, set due dates, and use the notes within each card to give details, update members of your team, start discussions, and so on. It’s a great way to keep track of what’s going out when, and who’s responsible for it.7) Do User ResearchIf you’ve done user research before, you know that all those user interviews usually end up in a series of unorganized notes that are tedious to sift through, organize, and find patterns in later. One innovative way to organize these notes and find those patterns faster is by using Trello. I can’t take credit for this idea: I came across this post on Medium from David Ghent, a product designer at Pivotal Labs. Ghent uses Trello to synthesize user research and minimize the time spent organizing Post-It notes onto a board. If you use Trello cards instead of Post-It notes, he says, you’ll come out with a digital version of your user research that’ll make skimming, referencing, and sharing your learnings later much easier.Here’s what it looks like. (You can see the larger version by opening the full article.)Image Credit: Product Labs on MediumThe process starts with setting up a Trello board before your very first user interview. The first column will be your list of users, and you’ll attach a specific color to each user. That color will be used to mark their comments throughout the board.Then, you’ll label each column based on your area of focus. “If it’s an interaction test, each new column title can be ‘Page X,'” he writes. “If you’re at more of a generative stage, then each column could be titled ‘Stage X Behaviors,’ and so on.”When you get into your interviews, you’ll type notes directly into cards on the Trello board (under the right column if you can, although you can always do it later) — with the right color label added to show which user said it.After each interview, you can sort your notes into the correct columns. As you do this with more and more interviews, you can start grouping commonalities by dragging the different cards into the same columns.”You’ll start to see stacks of cards with multiple color labels show up in the same spot. Viola! Patterns.” You can read the whole article here.8) Organize a Scrum or SprintIf your team operates using the sprint or Scrum philosophy, Trello is a pretty decent free option to help you and your team move through tasks more quickly with greater agility. (Learn more about the Scrum philosophy here.)The team over at internet marketing agency The Magistrate uses Trello to organize their Scrum workflow better and faster. To make Trello work for the Scrum, they create one board per client, which they share with that client.Then, they use the same, general framework to start off each project. The framework consists of six columns: “Resources,” “Sprint Planning,” “Current Sprint,” “Blocked,” “QA,” and “Done.” Here’s what it looks like:What do each of these columns mean, exactly? Here’s how they define it, according to their blog:Resources: Assets that will be used in the execution of client deliverables/tasks. As well, we will store our recurring items in the resources list. Recurring items may be assigned a due date.Sprint Planning: This is the column where we all begin planning for the next sprint* without interfering with current sprint activities. More detail can be gathered and applied and projects can be broken down into their final, pre-sprint format. Sprint planning items will be sorted in two ways: 1) From top to bottom, highest priority to lowest. 2) By color. Green = Approved, which means planned and ready for an upcoming sprint. I will explain Trello labels soon.Current Sprint: The Current Sprint is the work that needs to be done right now, or by the end of the sprint, which for us runs 7 days from start to finish, Friday to Thursday.Blocked: Some force (external usually) has made it impossible to continue with this task. We will move it into blocked, until the blockade has been lifted, or the next sprint.QA: Quality assurance (sometimes called QC or Quality Check). Once the task has been completed, the card will be dragged from current sprint to QA. It will be reviewed, and dragged to done when confirmed indeed done.Done: Done means delivered and working (bug free, ideally). If it were a car, it would be ready for driving. Be strict about this.Here’s a video to show you what it looks like in action:They also share their Trello boards with their clients to hold themselves more accountable while encouraging transparency.”Together, Trello and the Scrum framework help our internet marketing agency stay organized, and provide a level of transparency and accountability to our clients that I haven’t seen anywhere,” CEO Adam Steele told Trello.How do you use Trello to organize yourself or your team? Share with us in the comments. Topics:
Don’t forget to share this post! Google’s algorithm delivers arguably superior results for searchers with the help of different ranking tools and signals. Because search engine optimization (SEO) has become a must-have part of any content marketing strategy, more marketers are trying to get content to rank in Google Search. This helps searchers find the information they’re looking for faster when brands optimize website content according to how people try to find information.Like other search engines, Google built an array of complementary apps and services, such as Gmail, Google Maps, and others. Google also made sure to do it right and launch a successful rollout of these newer products after its technology had been completely nailed. Google scaled when it was ready, which resulted in great products people loved to use and share with their friends.Takeaway for Marketers:Two lessons marketers can implement from Google? Design a simple, easy-to-navigate website, and don’t start scaling up too quickly. We have a guide for redesigning your website the right way here. As for the second piece of advice, don’t grow too quickly if your brand starts expanding its scope. In 2011, the Startup Genome Report determined premature scaling was one of the biggest predictors of startup failure, so make sure your primary product — software, goods, or advising — is perfected before you start growing your business further.4) SkypeWhat it Replaced:Video calling and chatting app Skype replaced the term “video chat.”Used in a Sentence:“Skype me when you’re in Europe.”Why it Caught on:One of the most appealing aspects of Skype is how affordable it makes an essential thing (phone calls). Skype eliminated the need for calling cards or international phones — with one app, Skype made phone calls cheaper and video calls easier.A less scientific reason for Skype’s success is the name — it’s catchy and easy to say. Let’s face it, “make a video call” or “call someone internationally” are unwieldy to say, Skype has the advantage of having a short, pithy brand name that is easier to say than the generic term. Shorter names are also easier to remember, which likely helped Skype gain a foothold in the crowded world of messaging apps.Takeaway for Marketers:Marketers can learn from Skype that it’s important to have a clear value proposition for your brand’s product or service. If your brand makes something cheaper, easier, or more efficient for people, make sure your audience knows about it so they can start using it. Make the value of your product clear and easily understood in all messaging, from your website to your social media posts. We’ve even designed templates to create your own calls-to-action (CTAs) to add to your web assets to get the ball rolling.Everyone Wants to Be PopularThere are varied opinions on if brand names becoming verbs is good or bad for business. There’s potential risk for the terms becoming generic as time passes, or for product copyright to be infringed upon. Even Google specifically warns against using the trademark term as a noun or a verb on its website. But isn’t all press good press?We’re not saying if you follow by Google or Skype’s example, your company’s brand name will become the next big verb. Let’s face it — that’s pretty rare, and it’s especially challenging unless your brand is the first of its kind in a particular industry. For now, until your brand becomes the next big thing, try some of the strategies that made these brands so successful for greater brand visibility and recognition. If you’re looking for ideas how to get started, check out our guide to social media and public relations branding.Do you have a lot of brand names in your vocabulary? Share with us in the comments below. Originally published Feb 20, 2017 8:00:00 AM, updated February 20 2017 “Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself.It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.What Is Verbification?Anthimeria is the rhetorical term for what we’re discussing here: It’s the linguistic term for when we use one part of speech as another part of a speech, such as a noun for a verb. When it comes to branded words, there isn’t an exact formula to explain why some brands become “verbified” and others don’t. For example, why has Super Glue been “verbified,” but Gorilla Glue hasn’t?Lots of brands have cracked the code for becoming a household name (or verb), and we’re diving into how we think a few technology brands accomplished it in this blog post.Four Brands That Replaced Product Names1) YouTubeWhat it Replaced:Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”Used in a Sentence:“You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”Why it Caught on:A huge part of YouTube’s widespread popularity is its first-mover advantage — it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. Today, YouTube has more than 1 billion users worldwide, and it accounts for more than 15% of all internet traffic globally.YouTube has maintained its popularity over more than 10 years with a variety of innovative advertising techniques. Because YouTube is a subsidiary of Google, the biggest search engine in the world, it has the advantage of being one of the first search results when users conduct Google searches for videos. Check it out: When you conduct a Google search for “cooking tutorial videos,” YouTube is the first search result:Instead of only advertising YouTube online and on social media platforms, in the past several years, YouTube started advertising video creators with billboards, TV ads, and print ads to broaden its reach.Another factor that’s played a role in YouTube’s popularization is the decline in cable TV subscriptions, especially among younger video viewers. Now that so much video content is available for free online, more viewers are heading to sites like YouTube, Netflix, and Hulu to consume videos, TV shows, and movies they enjoy.Takeaway for Marketers:Mix up your advertising strategies to keep exposing your brand to new audiences. A healthy blend of advertising on social media platforms, search engines, and print publications could help generate more interest and recognition of your brand. Here’s our guide to getting started with social media advertising if you need inspiration.2) PhotoshopWhat it Replaced:Adobe Photoshop software replaced any and all terms related to photo editing and manipulation.Used in a Sentence:“That picture was definitely Photoshopped.”Why it Caught on:Like YouTube, Adobe Photoshop benefited from first-mover advantage: It was one of the first digital photo editing software programs of its kind when it was released in 1990. Because it was first on the scene, other photo editing software created later were judged against Photoshop, which helps spread word-of-mouth recognition further.Additionally, as other Adobe software was created, the new products were integrated seamlessly with Photoshop, making it easier for designers and visual content creators to do their jobs within the Adobe Creative Suite of products. It’s easier to use a product that works well with others you need to use for your job, rather than piecing together a system that requires multiple programs and types of documents to work together.Takeaway for Marketers:Help make it easier for your audience to get things done during the workday. Could you integrate with larger companies, social media platforms, or APIs to make customers’ lives easier? It could be something as easy as partnering with a video hosting company to embed high-quality videos in blog posts, or providing easy links to embed social media sharing buttons on your website that could make the difference in your brand’s stickiness and popularity. Try our Website Grader to see where you could improve the health of your site.3) GoogleWhat it Replaced:Search engine Google replaced generic terms for searching for information online.Used in a Sentence:“Just Google it.”Why it Caught on:Unlike YouTube and Photoshop, Google wasn’t among the first of its kind. There were numerous search engines already available, such as Yahoo! Search, Ask Jeeves, and AltaVista, which Google Search has since come to dominate. Its simple homepage is easy to use and navigate and doesn’t bombard visitors with a ton of ads or images. Here’s a comparison of how Yahoo! Search and Google Search homepages appear to see what we mean. Which site would you prefer to use? Video Marketing Topics:
14 Interview Questions to Ask Marketing Job CandidatesCase-Style Interview Questions1. “Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Now, pretend you’re the CMO for the company, and you have to decide what your marketing team should do to improve on these metrics. Which areas of the funnel would you focus on, and what would you do differently to change these results?”The Follow-Up: The follow-up here is simply pushing on the candidate’s answers. Typically, they’ll pick one part of the funnel to focus on. (And if they don’t, I like to push them to do just that.)Once they pick one area, I ask them follow-up questions like: “Which tactics would you think about changing?,” “What have you done in your past role that’s worked?,” “Do you think our company has any unique advantages to get some leverage out of that stage of the funnel?” I don’t just want them to tell me to “improve the visitor to lead conversion rate” — they need to tell me how.If I have time, I’ll tell them to pretend they’ve implemented their ideas, and I’ll ask them to go back through the whole funnel and explain how they think each of those initial metrics have changed.What to Look For: Everyone on the marketing team needs to be able to understand how to think about and optimize the funnel. Here’s where you assess their thought process, whether they have an intuitive sense of what good and bad conversion rates are, and whether they understand how the funnel steps are connected.You’ll also gain some insight into whether they understand which different tactics you can use at each step to improve that particular step. (For example, if they say the lead-to-opportunity conversion rate is bad, the right answer is not to write more blog articles.)2. “We have two potential designs for the homepage of our website, but we don’t know which one to use. The CEO likes one, and the COO likes another. Half the company likes one, and the other half of the company likes the other. Which one should we use?”The Follow-Up: This type of question should elicit a ton of questions from the candidate, like who the target audience for the homepage is. If it doesn’t, then they’re either making up their answer or don’t have enough knowledge to address the situation. Follow up by answering their questions with hypotheticals and seeing how they work through the problem.If they do pick one side or the other and give you a reason, ask them what the goals are for the homepage. Then, ask them how they’d determine which homepage meets those goals best. From there, tell them that Homepage A performed well based on one of the criteria, and Homepage B performed well based on another one of the criteria. This way, you can assess how they make choices when it’s not possible to get data that’s 100% conclusive, and they have to choose between two, imperfect variations.What to Look For: While it might seem like this question is all about design, what you’re really doing is understanding how candidates approach a conflict of interest. Do they care what each of these people think, or do they go to the data for their answers, such as through A/B testing, user testing, and customer interviews. The best candidates introduce logic and marketing methodology into their answers, while removing opinions. I also like when candidates say you should be constantly tweaking and improving the homepage, rather than always doing a complete redesign every nine or 18 months.3. “Let’s say you have an Excel spreadsheet with 10,000 leads from a few months back — long enough that those leads’ sales cycle has passed. The file contains information about each lead, like their industry, title, company size, and what they did to become a lead (like downloading an ebook). Also in the file is whether they closed as a customer and how much their order was for. Can you use this information to create a lead score? How would you do it?”Note: I often start this question by simply asking, “How should you create a lead score?” This is how I sort out the people who don’t take a data-driven approach. Folks who answer, “You create a lead score by talking to the sales team and then assigning five or ten points to each of the criteria they say they want” are actually wrong. That is not a data-driven approach to lead scoring, and it is way too simplistic to work effectively in most cases.The Follow-Up: Most people will answer by talking about “looking at the data” and “sorting the data.” Push them to tell you how they’d do that in Excel (or another program if they prefer something else). It’s not practical to just “look” at the data when you have 10,000 rows — you need to use statistical analysis.They also might zone in on one factor, perhaps industry, all alone. If they do that, you should ask them what they would say if the small companies in one industry are good leads, but the big companies in another industry are also good leads? Basically, just keep pushing them until they’re at a loss for what to do next.What to Look For: This case-style question is meant to test a candidate’s quantitative abilities, and I’d only ask it for people applying for certain marketing roles (like operations). Here, I’m trying to figure out how the candidate thinks about analyzing data and what their sophistication level is around data.Most people don’t get very far and are either unwilling or unable to look at more than one variable at a time, or understand how to analyze a lot of data in a simple way. At a minimum, you want to find candidates who:Look at the leads who closed in one group and compare them to the leads who did not closeLook at multiple variables at a timeUse statistical functions in Excel or another program to do that, like summary tables, pivot tables, and so onIf you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out … refer them to me.Marketing Internship Interview Questions4. “What is one of your hobbies? How do you do it?”This question will help you assess a candidate’s ability to explain a concept they know intimately to someone who isn’t as familiar with it. If their hobby is training for a marathon, ask them what advice they’d give you if you woke up one day deciding you wanted to train for a marathon. Are they able to communicate it clearly?One candidate taught me how to make tagliatelle, which is hand-cut Italian pasta. She gave me the full run-down on how you make the noodles, how you form them and cut them, and which ingredients go into the sauce. She relayed the step-by-step process to me in a way that was very clear and understandable. I felt like I could’ve gone home and made tagliatelle myself. Not only did this tell me she knows how to convey information clearly, but it also gave me insight into her personality and interests.5. “What brands do you like or follow on social media and why?”This is another casual but useful question, as it can tell you both about a candidate’s personal interests and how they perceive marketing content on social media. The best answers go further than which companies a candidate likes buying from — they indicate why he or she trusts certain companies, what about their content strategy appeals to the candidate, and what specifically about those companies the candidate looks up to (and maybe wants to emulate in their own work).If you need a candidate to elaborate, follow up by asking them to describe a post from a brand they like or follow, and what made that post so memorable to them.Marketing Coordinator Interview Questions6. “What do you read, and how do you consume information?”Marketing is changing constantly at a rapid pace — so anyone in a marketing role needs to know how to stay on top of and adapt to these changes. Do they know where to look for industry news? Are they familiar with and subscribed to top marketing blogs? What do they do when they see a change has taken place, like when Google updates their algorithm?7. “What’s an example of a lead-generating campaign you’d be excited to work on here?”Not every marketing campaign you run generates the same type or quality of leads. This is what makes this question so interesting. It’s a chance for you to see how a marketing candidate thinks about the buyer’s journey and what that journey should look like in your company.If you do pose this question to a candidate, don’t expect him or her to know exactly how your business generates its leads. The ideal answer simply demonstrates an awareness of your customer and perhaps some on-the-spot brainstorming the candidate might be asked to participate in while on the job.Expect follow-up questions from the interviewee, too, especially if you pose this question to a more experienced candidate. For example, they might ask how qualified the leads should be, or how leads are scored as a result of this hypothetical campaign. The specific parameters matter less than the follow-up question itself — a positive sign of an analytical marketer.8. “What are three components of a successful inbound or digital marketing strategy?”There’s no “right” answer to this question — a digital marketing strategy thrives on more than three things — but certain answers show the candidate is up to date on how businesses attract and delight their customers today.”A Facebook page,” for instance, isn’t a wrong answer, but it doesn’t give you context around how a business would use this page in their marketing strategy. Here are a few sample answers to this interview question that are on the right track:A blog with calls to action (CTAs), landing pages for website visitors to download more content, and a defined social media strategy.An SEO strategy, website chat, and an analytics tool to track campaign performance. Buyer personas, a Marketing and Sales Service Level Agreement, and a customer success strategy.You won’t learn everything about a candidate from just these terms and phrases. But you should listen for them as the candidate responds — and expect more sophisticated answers if you pose this question to managers or directors.Ultimately, the value you place on each of these inbound marketing components will depend on how important they are to your business and what the candidate would focus on as your employee. Before asking this question to anyone you interview, talk to your team and define your marketing strategy. Otherwise, you won’t have an accurate measure on which to evaluate a candidate’s answer.Interview Questions for Marketing Manager9. “Why do you love marketing?”Or, “Which aspects of our business are you passionate about?” You want to hire someone who’s both qualified and has the desire to do the work. Otherwise, why would they work for you instead of the company next door?Part of their answer will lie in their body language and enthusiasm. The other part will lie in how concrete their answer is. Get at the details by asking a follow-up question, like: “Let’s say you’re at home, kicking around, and doing something related to marketing. What is it that you’re doing?” Perhaps they’re reading their five favorite marketing sites, or analyzing traffic patterns of websites for fun, or writing in their personal blog, or optimizing their LinkedIn profile. Whatever it is, you want to be sure they’re deeply passionate about the subject matter you’d hire them for.10. “Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest … there’s a lot of potential content our team should produce for inbound marketing. How do we do it all?”The wisest candidates know you should not do it all, but rather, you should start with the content that’s most important to your prospects and customers. They should also have a plan for talking to customers and prospects by way of interviews or surveys to figure out which social networks they use and which types of content they prefer.11. “Let’s pretend we have very convincing data that shows none of our potential customers use social media. Should we still do it? Why?”Look for candidates who understand that being successful in social media is important even if your customers aren’t there today. Here are a few reasons qualified candidates might cite: Originally published Apr 17, 2018 9:57:00 PM, updated May 23 2018 Marketing Director Interview Questions12. “We have a new product coming out in three months. What would you do to launch it?”This’ll show you how well a candidate understands all the different tactics of inbound marketing and how to tie them together into a holistic plan. It’ll also give you insight into how creative they are and whether they can come up with new and interesting ways to do marketing.13. “Our CEO wants you to evaluate our blog. What would you say?”Before giving you an answer, the best candidates will come back and ask you about the blog’s metrics, how many leads and customers it generates, what the goals are for it, how much you’re investing in it, and so on. This is also a great way to test whether they actually prepared for the interview by reading your blog.14. “What’s the main relationship between marketing and sales?”The relationship between Marketing and Sales is known for its unrest (Sales wants better leads from Marketing, and Marketing wants Sales to close more, faster). Similar to question #8, there’s no right answer here, but there are answers you should listen for. “Marketers are the lead generators and salespeople are the lead closers” isn’t necessarily wrong, but the candidate who ends his/her answer here might not be someone who can align both departments around a single, unified approach.The best answers describe the responsibilities that Sales and Marketing have to each other, and the duties each commits to as part of this partnership. They have a plan for forging consensus on what makes leads marketing-qualified versus sales-qualified, creating a shared Service Level Agreement with agreed-upon metrics, and using content at different points in the marketing and sales funnel to turn strangers into customers.The Candidate’s Follow-UpMost candidates know to follow up with each of their interviewers in the form of a thank-you note or email. But part of my assessment is the depth at which candidates follow up with me.The most impressive follow-ups are the thoughtful ones, where candidates call upon details of our discussion to show they’re really engaged in the interview process. Perhaps they did more concrete thinking about a specific question I asked, and they send a long email including research on a question they don’t think they nailed. Many times, they’ll send me a light strategy document with ideas and/or research on something we talked about. These candidates tend to stand out.Well, the cat’s out of the bag. You’ll have to use these marketing interview questions as a basis to create your own, similar questions that are relevant to your industry and hiring needs. Good luck, and happy hiring!Want more interview tips? Learn about some of the questions candidates should ask hiring managers. Your customers will be there in the future, so you should get started now.You’ll gain industry clout. After all, journalists and influencers in your industry are probably using social media — and it’s important for them to follow you even if they don’t ever become customers.Social media activity impacts your organic search presence, helping your content rank higher in search engines.You’ll have more control over your online presence.Your competitors are likely using social media.It may cost less to generate customers via social media. Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for.These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.Qualify top marketing candidates faster with this collection of 100 interview questions.Keep in mind that the best candidates aren’t just qualified to do the job you’re trying to hire them for. You want to look for people who are also passionate about marketing, fit with your culture, and show potential for growth at your company.Here’s a quick look into my interview approach, followed by 14 excellent interview questions I recommend adapting for your industry and hiring needs.My Interview ApproachDuring interviews, I put a lot of stake into each candidate as an individual. My goal is always to find someone amazing who also has great long-term potential, no matter where they are in their career.To uncover this, I like to ask questions that get at the core of who they are, how they think about things specifically, and how they’ve gotten things done in the real world. I then balance these questions with case-style questions, which usually involve a hypothetical business situation, because they give the candidate an opportunity to show how they think about and work on problems.Below is a list of 14 questions that make for an effective marketing job interview, the majority of which I’ve asked candidates with whom I’ve personally gotten to meet.Keep in mind that I don’t ask all of these questions during a single interview. In fact, one case-style question can evolve into a discussion lasting anywhere from 10 to 30 minutes, so I often only have time to cover two or three questions during one session.I also don’t limit these questions to the position levels you’ll see in each section below. This list is just one reasonable way to organize your job interviews based on the average experience of an intern, coordinator, manager, and director. Depending on the candidate and the needs of the role, a question to a marketing manager candidate might be a good question to ask a marketing coordinator candidate as well.Before the interview starts, carefully choose the questions you want to use based on the person’s role and background. For an inbound marketing generalist, you could ask any or all of these questions. For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation.Learn more in the following video, and check out some of my favorite interview questions below. Interviews Topics: Don’t forget to share this post!
Whether you want to add social proof to your content, support a blog with real examples, or extend your website’s reach with a newsfeed, embedding content from other platforms can add a lot of value to your website.But figuring out how to actually embed this content can be tricky.In this post, you’ll find a step-by-step guide to embedding social media and related content onto your website from Twitter, Facebook, Instagram, Pinterest, Google Calendar, YouTube, and SlideShare.Improve your social media post engagement with the help of this free checklist.(Unfortunately, LinkedIn still doesn’t allow embedding capabilities for specific posts — although it does offer plugins so you can embed your LinkedIn profile or page.)Click on a section name to scroll automatically to that section.How to Embed a TweetEmbed Facebook Post or VideoEmbed Facebook FeedEmbed Instagram Feed and PostsEmbed Pinterest PinsEmbed Pinterest BoardsEmbed Google+ PostHow to Embed Google CalendarHow to Embed a YouTube VideoEmbed SlideShare Presentations and InfographicsHow to Embed a TweetFind the tweet you’d like to embed.Click the downward arrow on the top-right of your tweet.Choose “Embed Tweet.”Copy the code that appears and paste it into your website’s HTML editor.Add ‘tw-align-center’ after the words “twitter-tweet” in the embed code.1. Find the tweet you’d like to embed.To embed a tweet onto your blog or website, you’ll need to first find the tweet you want to display in its natural habitat — Twitter. Locate the tweet in your Twitter newsfeed or on the Twitter user’s profile. For this example, we’ll embed a tweet from HubSpot’s Twitter feed, as shown in the screenshots below.2. Click the downward arrow on the top-right of the tweet.Once you’ve found the tweet you want to embed, click the downward-facing arrow icon, located on the top-right of the tweet, as shown below.3. Choose “Embed Tweet.”Clicking this arrow icon will reveal a dropdown menu of options, including one called “Embed Tweet.” Click this option.4. Copy the code that appears and paste it into your website’s HTML editor.Clicking “Embed Tweet” from the dropdown menu shown above will open the code box shown below. Under “Embed this Tweet,” you’ll see a string of text highlighted in blue. Use Command+C on your keyboard (or Control+C, if you’re using a PC) to copy this code to your clipboard.With this embed code copied to your clipboard, return to the website where you want to embed this tweet. Open the source code of this website (some content management systems have a “>” icon where you can access this source code). Here, you’ll paste the tweet’s embed code into your HTML precisely where you want the tweet to appear.5. Add ‘tw-align-center’ after the words “twitter-tweet” in the embed code.Once you pasted this code into your HTML, however, you’ll want to center-align this tweet so it doesn’t automatically appear pushed up against the left or right side of your webpage. To correct this, add the text, ‘tw-align-center’ (without quotation marks) directly after “twitter-tweet” in the embed code. You can learn more about this method here.Here’s what the final code should look like:
Samsung will launch the Galaxy Note 10 and Note 10+ in India today. The company will announce the Note 10 series for the Indian market at the Samsung Opera House in Bengaluru. You can catch the livestream of the launch event via Samsung’s official website starting at 12pm. The Galaxy Note 10 and Note 10+ were first unveiled earlier this month in New York touting new Infinity-O displays, upgraded Exynos 9825 chipset and new S Pen features, among other things.The Galaxy Note 10 and Note 10+ price in India have already been revealed by the company. The smaller Note 10 model is priced at Rs 69,999 and comes with 8GB of RAM and 256GB of internal storage. The Note 10 will be available in three colours – Aura Glow, Aura Red and Aura Black.The Note 10+, on the other hand, will start at Rs 79,999 for the 12GB + 256GB storage version, while the price of the 12GB + 512GB variant is yet to be announced. The Note 10+ will come in three colours as well – Aura Glow, Aura White and Aura Black.Samsung’s newest Note devices have been available for pre-booking in India, which will last until August 22. Customers can pre-book the Note 10 via retail outlets across India and through online channels like Samsung.com/in, Flipkart, Amazon, Paytm and Tata CLiQ. The Galaxy Note 10 series will go on sale starting August 23.Samsung Galaxy Note 10, Galaxy Note 10+ specificationsThe Galaxy Note 10 and Note 10+ succeed last year’s Galaxy Note 9. Samsung has launched two models under the Note 10 series to offer options to the consumer. The regular Note 10 is a smaller device as it sports a 6.3-inch Dynamic AMOLED Infinity-O display. It also comes with a FHD+ resolution. The Note 10+ packs a larger 6.8-inch display with a QHD+ resolution. Both the phones offer extremely thin bezels and curved edges to offer a large screen ratio.advertisementIn addition to the size difference, the Note 10+ also offers an extra camera. Both the Note 10 phones offer vertical triple camera systems that include a 12MP main camera with variable aperture (f/1.5-2.4), a 16MP ultra wide-angle camera and a 12MP telephoto lens. The Plus-sized model, however, gets an extra ToF sensor for 3D depth mapping.The Note 10 and Note 10+ are powered by Samsung’s newest Exynos 9825 chipset, which is based on a 7nm process for better power efficiency. The Note 10 comes with 8GB of RAM and 256GB of internal storage, while the Note 10+ comes with 12GB of RAM and up to 512GB of internal storage. Moreover, only the Note 10+ supports storage expandability via microSD card up to 1TB.The smaller Note 10 houses a smaller 3,500mAh battery and supports 25W fast charging. The Note 10+, on the other hand, packs a 4,300mAh battery and supports 45W fast charging. The new Note phones also come with an S Pen that supports Bluetooth LE and new air gestures feature.ALSO READ | Xiaomi Mi A3 India prices, colours and storage variants leaked: Stock Android fans could be happy
It was the sharp eye of a Brazilian TV reporter that led to Silvia Grecco being awarded FIFA’s Best Fan award in Milan on Monday.The reporter noticed the Palmeiras fan talking to her blind son Nickollas during a derby match against Corinthians and asked a camera operator to film the scene in the stands.By the time Grecco and the then 11-year old Nikollas had left the stadium, the footage had been shown all over Brazil.”He told the people who were broadcasting the game that there was this mother commentating this beautiful scene for her son and it went viral,” Grecco told CBN radio in Sao Paulo.”I didn’t even know we were being filmed. When I left the stadium I realised so many people were talking about it.”It’s not new, we’ve been doing it for years, at least once a month unseen in the middle of the crowd.”Nikollas, who was born four months premature and was adopted by Grecco, is a fanatical Palmeiras fan.His mother stressed she does more than relay the action to her mildly autistic son.She sings along with the rest of the crowd and shouts to players, encouraging them to shoot, pass and change position.”I am not an official narrator mum,” she said. “I describe the details of the atmosphere as well, the characteristics of each player, whether they have dyed hair, or long sleeves, or what colour of boots they are wearing.””Narrating the goal is the most exciting part, I have no doubt about that.”advertisementGrecco won the Best Fan Award with 58.36% of the votes.Also Read | Lionel Messi wins best FIFA player of the year award for record 6th time
India”s Avinash Sable qualified for Tokyo Olympics in men’s 3,000m steeplechase event by shattering his own national record for the second time in three days though he finished 13th in the final race of the World Championships here on Friday.Avinash clocked 8 minute 21.37 seconds to breach the Olympics qualifying standard of 8:22.00. He also bettered his own national record of 8:25.23 which he clocked on Tuesday during the first round heats.But the difference in class with the medal winners was evident as he finished far behind at 13th spot out of 15 who completed the race.Reigning Olympic champion Conseslus Kipruto of Kenya defended his 2017 title with a time of 8:01.35, more than 20 seconds faster than Avinash, while Lamecha Girma (8:01.36) of Ethiopia and Soufiane Bakkali (8:03.76) of Morocco took the silver and bronze respectively. The 25-year-old from Mandwa in Maharashtra had made it to Friday”s finals in dramatic circumstances after he initially failed to make the cut in the heat races on Tuesday.He was later included among the men”s 3000m steeplechase finalists after the Athletics Federation of India successfully protested that he was obstructed by other athletes during the heat race.The race referee, after examining video footages, agreed that Avinash was significantly obstructed on two occasions. India”s protest was accepted and under Rule 163.2 (Obstruction), and Avinash was included for the final.
The Bangladesh Cricket Board (BCB) has called an emergency meeting of its directors after the players went on a strike from all cricket playing activities with an 11-point demand list.The Bangladesh cricketers, senior players like Shakib al Hasan and Tamim Iqbal, have refrained from taking part in any on-field activities until their demands are met. Improvement of payment structure and practice facilities in Dhaka Premier League, National Cricket League and Bangladesh Premier League were the major demands among others.With Bangladesh tour of India scheduled to start on November 3, the BCB has very less time to convince the players to start training in a preparatory camp for the tour.According to ESPNcricinfo, the BCB directors had a mixed reaction in regard the situation, with some blaming the players for blackmailing the board while the other expressing their concern over players’ circumstances.Director Jalal Yunus said, “We had no idea that the cricketers were so angry, disappointed and upset,”.”They could have placed the demands at the board before issuing the ultimatum. However, they went to the media to call off all cricketing activities. This is nothing but blackmailing,” Yunus told Bengali daily Samakal.Mahbubul Anam, another board director, said, “They can have demands but before going to the media, they should have come to the BCB. The board president is always in touch with these cricketers.”However, Akram Khan, the former Bangladesh captain and now a board director in charge of cricket operations, had a different stance.”These things always start with a movement. Once you sit with the board, it is no longer a movement. The board is there to serve the cricketers’ purpose. I hope there will be reconciliation between the players and the board. We will try to solve their issues in the board meeting [on Tuesday].”advertisementEarlier, Naimur Rahman had said that he was ready to resign from his post of Cricketers Welfare Association of Bangladesh (CWAB) president.After Afghanistan defeated Bangladesh in the one-off Test recently, the Bangladesh Cricket Board (BCB) implemented a rule under which every Bangladesh Premier League (BPL) team must include at least one leg-spinner in their playing eleven. The BCB even suspended head coaches of two teams for not following the order.After going down to Afghanistan, experts had said that Bangladesh batsmen’s lack of practice against wrist spinners resulted in their loss.However, the new ruling did not go down well with the Test and T20 captain of Bangladesh, Shakib-Al-Hasan, who feels this rule will suppress the cricketers.”For so many years we couldn’t select a leg-spinner for the senior team, but suddenly we made plans to include seven legspinners in the BPL. This decision does come as a bit of a surprise, but I would still state that the board has taken a decision that it thinks is good.Also Read | BCCI president Sourav Ganguly confident Bangladesh will tour India despite players’ strikeAlso Read | BCCI’s selection committee to meet on October 24 to select India squad for Bangladesh series
World number one Ash Barty and Japan’s Naomi Osaka were drawn in the same group for the round robin matches of the WTA Finals to be held in Shenzhen, China next week, with the year’s four Grand Slam champions split evenly between the two groups.French Open champion Barty and Australian Open winner Osaka were joined by the Czech Republic’s Petra Kvitova and Switzerland’s Belinda Bencic in the Red Group.”I’ve played Naomi and Petra recently in Beijing,” Barty said. “(I’m) looking forward to playing Belinda, I don’t think I’ve actually ever played her before. It’s a really exciting group.”Wimbledon winner Simona Halep and U.S. Open champion Bianca Andreescu were drawn in the Purple Group with Czech Karolina Pliskova and Ukrainian Elina Svitolina.”I played Svitolina and Pliskova once this year, so I kind of know what to expect,” Andreescu said.”Simona, I’ve never played her, but I’ve looked up to her. It’ll be a really interesting match up, so I’m excited.”The tournament, which runs from Oct. 27 to Nov. 3, is being held in Shenzhen for the first time and a total of $14 million in prize money is up for grabs.Also Read | Rafael Nadal can win his 1st ATP Finals title: Uncle ToniAlso See:
No transcripts this week so I had to wait for quotes to trickle out. Credit to the outlets who had them.Raymond Taylor on scoring (twice)“I just enjoyed it. I kind of go into this little euphoria where I don’t even know that I’m running until I get into the end zone. I got really excited.” (NewsOK)Austin Hays on OSU’s moxie“We’ve had so many games like this, there was never any panic on the sideline.” (NewsOK)J.W. Walsh on getting caught on his long runAdChoices广告“I just kind of ran out of gas at the end. I was very disappointed in myself.” (NewsOK)Mike Gundy on Tech paying tribute to Stillwater“It was really nice. The thing to remember, in the Big 12, unlike some leagues in the country, we all have respect for each other. We understand. We would do the same for them.” (NewsOK)Mike Gundy on the win“This is an all-timer. The truth is, we were behind a bunch, on the road, at a place that’s not easy to play, and they just kept rallying back. That’s what I remember more than anything. It’s easy to fold when you’re on the road, man. There’s nobody there to support you. You’re on your own. They’re doing a good job of staying focused.” (NewsOK)Mike Gundy on the Walsh throw to Washington for the dagger“I was cool with that. I thought we had a good chance to hit it. “At some point you’ve got to go for the gusto.” (Tulsa World)Mike Gundy on Walsh“He’s like the energizer bunny. He gets so excited he wants to make a play. Wants to run thru a wall.” (Carson Cunningham)Mike Yurcich on the offense“So we formulate a game plan together. That’s how we always roll. Our guys do a great job of formulating a game plan and playing to our strengths and trying to complement what we’re doing. So the credit needs to go to everybody on our staff. It’s never one guy. It’s a lot of guys giving a lot of great ideas, and smart guys who understand who we are and play to our strengths.” (Tulsa World)J.W. on being 8-0“After each one of these games I just don’t think it’s possible, but we just keep doing it. It’s just unbelievable for our team to fight the way we fight. We just come together and play the way we play.” (O’Colly) While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.