Cut the Clutter: Working Wire-Free with Intel® Technology

first_imgIf you’re reading this at your desk in a typical office, chances are good that you have a ton of cables connecting your monitor and other peripherals to your computer. The more you look at them, the more unsightly you realize they are. In fact, they’re actually taking up quite a bit of room on your desk when you think about it. So much clutter.The cables aren’t just cluttering your desk — they’re everywhere. Get up right now and walk into a conference room. More than likely, you have a large-screen TV or a projector used for sharing your screen. Now quick, off the top of your head, do you know which adapter to use for which screen? Didn’t think so.Let’s say you did know. You bring your laptop into the room and plug in the cord and adapter to the right port on your computer. You fire up the projector and … nothing. Is the cord broken? Is it a bad adapter? Is the port on your laptop dead? With so many cords, ports, and adapters it’s hard to pinpoint exactly where the problem is.Cables can be a joke — ditch unsure technologies and work reliably cord-free.Introducing Intel Pro Wireless Display TechnologyThankfully, we’re entering a world where we won’t need to worry about these things much longer. New Intel Pro Wireless Display Technology (WiDi) is the solution to your cord-clutter-wrong-adapter woes. Intel Pro WiDi allows you to wirelessly connect your devices to screens and projectors for easy collaboration.Soon, display cords and adapters will be a thing of the past. You’ll be able to free up the part of your brain that used to think about HDMI or VGA adapters and put that time you used to spend fumbling and groaning over cords and adapters toward product launch strategy and growing your small business — you know, the stuff meetings are supposed to be about.There is A Better Way to Work. Click here to learn how your business can go cord-free today.last_img read more

It’s less than 100 days to go & city still in disarray

first_imgUsain Bolt may have decided to give the 2010 Commonwealth Games (CWG) a miss. But Delhi will need to draw inspiration from the fastest man on the planet if it wants to be anywhere near the finish line for projects related to the sporting extravaganza.On Friday, the Capital’s race against time entered its last lap as the 100-day countdown to the CWG got off the starting blocks with the Queen’s Baton Relay arriving in India from Pakistan. Even as the Wagah-Attari joint check-post was all decked up for the event, public areas central to hosting the Games lay covered in a haze of dust in Delhi.To be sure, construction work has picked up pace after a sluggish start. Labourers are toiling day and night to get key stadia and roads ready before October, when the CWG kicks off. But the oncoming monsoon – rains are expected in Delhi latest by the first week of July – may put a spanner in the works.Refurbishing Jawaharlal Nehru Stadium in south Delhi, where the opening and closing ceremonies are to be held, is turning out to be the biggest challenge for the organisers. The stadium will also host the athletics, lawn bowling and weightlifting events.Initially, it was to be ready by December last year. Six months after the deadline was overshot, nearly 40 per cent of the construction work remains unfinished. This raises doubts about the authorities’ claims that the stadium will be ready by June itself. What’s worse, the delay has pushed up the construction cost to nearly Rs 961 crore, more than double the original estimate of about Rs 455 crore.advertisementCWG venues aren’t the only projects nowhere near completion. At Hotel Ashok, which is being renovated for the Games, almost 80-100 rooms have been sealed as work will not be finished in time. According to officials, the contractor entrusted with the rebuilding job had stopped reporting for work over the past few days. Consequently, the galleries leading to rooms on the fourth and fifth floors had been sealed by the hotel officials.The Chanakyapuri hotel was originally meant to offer over 500 rooms for the Organising Committee of the CWG. The hotel was expected to be ready by the end of 2009. Later, the deadline was extended to May 31, 2010. According to officials, around 182 rooms, guest corridors, a lobby as well as the major public areas were to be rebuilt. Sources said since the contractor could not complete the job by May 31, he failed to turn up thereafter.ITDC sources revealed that renovation work on the seventh floor had been completed and the fifth floor was also nearly ready. But rooms on the fourth floor were still under construction when the contractor left abruptly. On Friday afternoon, when Mail Today visited the hotel premises, the gallery on the fourth floor was found sealed. A hotel employee confirmed that a similar gallery on the fifth floor had also been sealed.An official said the ITDC would float a new tender to resume work and meet the Games deadline. Chief engineer R. M. Kulwani, however, denied that the work had come to a halt.”You have been wrongly informed,” he said. But on being asked why the gallery was sealed, he could not come up with a satisfactory reply.Another case in point is that of MCD projects directly linked to the Games. While the municipal authority started work on the beautification of 23 roads leading to CWG venues a year ago, only half the job has been done to date. And there is an impending speed- breaker in the form of the monsoon.Nearly 35 per cent work remained incomplete on an elevated road between the Commonwealth Games Village in east Delhi and Jawaharlal Nehru Stadium.But Delhi chief secretary Rakesh Mehta exuded optimism.”Work is progressing fine and we hope to complete it by mid- August. Monsoon isn’t really a major threat since it usually rains in short spells in Delhi,” Mehta said.Commenting on a road near Indira Gandhi Stadium that is expected to provide easy access to this venue where cycling, gymnastics and wrestling events will be held, Mehta said it would be ready by next month.Then there is the MCD’s beautification drive. Four roads are to be beautified around Jawaharlal Nehru Stadium. However, work has made only 60 per cent progress. While the deadline for these roads is June 30, it seems another 45 days will be needed for the project to be executed.The estimated cost of these roads is Rs 38.34 crore.The civic body is also revamping guest houses in three zones – Sadar Paharganj, Karol Bagh and the City area – at a cost of Rs 130 crore. Not only are the roads abutting these buildings to be developed, ample parking space is to be provided and streetlights installed. But the work is still in progress. In fact, about 50 per cent of the 57 small lanes are yet to be worked upon by the agency.advertisementClearly, the CWG organisers need to make a marathon effort to pull it off.last_img read more

Djokovic not worried about blisters with the US Open afoot

first_imgSingapore latest to raise issue on SEA Games food, logistics And then, toward the end of Saturday’s training session in Louis Armstrong Stadium with 2014 runner-up Kei Nishikori, Djokovic stopped a sprint and pulled up short of a ball, raised his right leg off the ground entirely and hopped repeatedly on his left, wincing. Nothing to worry about, Djokovic said later at his pre-tournament news conference: just blisters.“A minor thing,” Djokovic called it. “Like anybody has. … Nothing major that is causing a concern for the event.”FEATURED STORIESSPORTSSingapore latest to raise issue on SEA Games food, logisticsSPORTSPH women’s football team not spared from SEA Games hotel woesSPORTSThailand claims not enough Thai food, drinks for players at hotelWhen the year’s last Grand Slam tournament begins Monday, Djokovic will be in Arthur Ashe Stadium during the afternoon session, facing Roberto Carballes Baena, a 26-year-old from Spain whose career-best ranking was 72nd.Carballes Baena has an overall career record of 43-50. That includes 2-7 at major tournaments, 1-1 at Flushing Meadows, where he made his debut a year ago and lost in the second round. “This sport can be a little bit ‘cruel,’” Djokovic said, using fingers to indicate air quotes, “when it comes to, I guess, marveling or celebrating your own success. You don’t have that much luxury of time to really reflect on everything because the season keeps going.”Sports Related Videospowered by AdSparcRead Next UK thanks PH for rescuing Brit, Filipino wife abducted in Sulu What a relief! Paris show lifts taboo on historic outdoor loos Djokovic, meanwhile, has won 33 of his past 34 Grand Slam matches en route to collecting four of the past five major titles. That allowed the 32-year-old Serb to raise his career haul to 16 trophies, putting him just two away from second-place Rafael Nadal’s total of 18, and Roger Federer’s 20, which is the record for men.He’s not shy about trying to catch those guys.“More or less everything is about Grand Slams, in terms of how I see tennis and how I approach it, because they matter the most,” Djokovic said. “So I will definitely try to play my best tennis — and aim to play my best tennis — at these events.”And while many would attribute Djokovic’s success to his ability to return serves, say, or his mental strength and propensity for coming up big in the biggest moments — such as saving two match points along the way to edging Federer in a fifth-set tiebreaker in the Wimbledon final last month — there’s something else the man himself would point to as his most vital quality.That’s the way Djokovic can cover a court, which is why the state of that right foot is actually a rather big deal.ADVERTISEMENT MOST READ Novak Djokovic, of Serbia, returns the ball as he practices for the U.S. Open tennis tournament Saturday, Aug. 24, 2019, in New York. (AP Photo/Eduardo Munoz Alvarez)NEW YORK — During a break in practice two days before opening his U.S. Open title defense, Novak Djokovic pulled off his blue shoe and white sock so a trainer could look at his right foot.Did it again a little while later.ADVERTISEMENT ‘Ghost guns’ are untraceable, easy to make, more prevalent Renovation of old sports venues not just for SEA Games use Women’s football teams served just egg, kikiam and rice for breakfast PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. LATEST STORIES ‘City-killer’: Asteroid the size of the Great Pyramid may hit Earth in 2022, says NASA Kim Chiu rushed to ER after getting bitten by dog in BGC View comments Sergey Kovalev stops Anthony Yarde to retain WBO light heavyweight title His movement, Djokovic said Saturday, is “the base of everything” and “the most important thing.”“It just allows you to be more in balance. And at the end of the day, that is what you’re looking for as a tennis player,” he explained. “How can you hit the ball, being in the right balance, so you can penetrate the ball with the right speed, accuracy and precision?”Watch Djokovic during a match, and you’ll see him change direction in a heartbeat, twist and turn, contort his limbs, slide — on clay, on grass, even on hard courts — always getting to the right spot at the right time.He attributes his strength in that area to the flexibility of his ankles and is grateful he used to participate in another sport while growing up back home in Serbia.“I credit my childhood spent on the skis. I used to spend a lot of time skiing,” Djokovic said. “That had an effect as well, with kind of coordination and changing movement from one side to another. Even though they’re different sports, in essence, you’re using some major muscle groups and joints and stuff like this in most of the sports.”It’s Djokovic’s right elbow that gave him the most trouble a couple of seasons ago.He missed the last half of 2017, including that year’s U.S. Open because that arm was bothering him, then wound up having surgery in February 2018. It took some time for Djokovic to get going after that. All’s good these days, though.“Novak had a couple years where he didn’t seem like the same guy,” ESPN’s John McEnroe said. “Now he’s back with a vengeance.”Only 1½ months have passed since Djokovic edged Federer in that classic title match at the All England Club.Not a lot of time to savor the victory. Not a lot of time to rest a weary body.last_img read more

How to Make Smart Wardrobe Purchases That Will Last (infographic)

first_imgAccording to the Bureau of Economic Analysis, the average American spends over $1400 on buying clothes and related items per year and it’s been estimated that most people only wear 20% of the clothing they own.Want to look great, keep the closet clutter to the minimum, and stop wasting money on unworn items?The key is building a wardrobe with smart purchases that are simple, timeless, and versatile.The following infographic offers a handy guide to building a smart wardrobe that will really last.Click on “Launch Infographic” for an expanded view. Post navigation Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

The Financial System We Need

first_imgAsk a financial regulator or a central bank governor what role they should play on environmental issues, and most will suggest you’re talking to the wrong person.This is changing, and will change faster after the launch this past week of UNEP’s “Inquiry into the Design of a Sustainable Financial System.” It’s a very important report, and will hopefully help launch a decade of reform in financial markets.The job of the financial system is, of course, to intermediate between savers and investors in a manner that provides transparent and accurate information on risks and prospective returns, so that risk adjusted returns can be maximized and the economy and savers can prosper.The recent financial crisis reminded us that financial markets, sophisticated as they are, can be rather bad at assessing and clarifying risk so that sound allocation decisions can be made. This was true of lending to high risk housing in the United States, for example. But it is much worse for environmental risk.Consider water risk, for example. The annual World Economic Forum survey of 1,000 CEOs ranks water crises as the highest of all risks—even above another financial crisis, terrorism, etc. Surely then financial markets would have a way of assessing this risk, as they would, for example, for the risk of a global recession? Indeed, not. Until now, apart from a few pioneers, there has been an almost complete lack of attention to such environmental issues. This is also true of climate change, which followed closely behind water as a huge systemic risk in the World Economic Forum’s annual survey.This is all now changing for the better. UNEP’s report “The Financial System We Need: Reshaping Finance for Sustainable Development” captures this emerging awareness, and urges much more rapid reform. Slowly but surely financial institutions and those who regulate them are insisting on deeper analysis and disclosure of environmental data. (Bloomberg terminals now carry WRI’s Aqueduct water risk data, for example.) Some governments are passing laws to spur progress. This year, the French government introduced legislation requiring listed companies and investors to disclose their carbon footprint and exposure to climate risks.There’s another point. Traditionally, financial markets have underestimated environmental risks (such as that of stranded assets), but overestimated risks of new technologies (such as those for renewable energy) due to a lack of familiarity. To compensate for this, a growing number of central bankers, regulators and financial institutions are actively intervening to force a shift of financial flows into green investment. The Chinese government is a leader in this area, and in Bangladesh, for example, all banks need to allocate 5 percent of loans to “green” projects by 2016.Emerging and developing country financial regulators are at the forefront of this movement. Innovative thinking is being driven by the countries most likely to experience the devastating impacts of climate change. Financial regulators in Brazil, Peru, South Africa, Indonesia, and Kenya are pursuing a range of initiatives to integrate finance and the environment. In 2011, Brazil’s central bank, for example, asked banks to monitor environmental risks as part of implementation of Basel III’s Internal Review for Capital Adequacy. Last year, the central bank followed that request with a requirement that all banks establish environmental and social (E&S) risk management systems.We have seen this type of innovative leadership first-hand in our respective roles as co-chair of a green finance task force under the China Council for International Cooperation and Environment and Development (CCICED) and co-chair of the French presidential commission for innovative climate finance. In China, for example, financial leaders are already moving decisively. In 2012, the China Banking Regulatory Commission issued the Green Credit Guidelines, which, in addition to calling for stronger E&S risk management by banks, directed banks to increase their support to green sectors. Decision-makers are now actively planning to enable a green bonds market in China, and a range of other measures relating to disclosure and green finance. So, too, the Hollande Commission proposed a number of innovations to improve the efficiency and sustainability of the financial sector.A handful of developed country regulators are also actively incorporating these concerns, particularly with respect to the impacts of climate change, into reforms of their financial systems. This month, the Bank of England’s Prudential Regulatory Authority (PRA) issued a report on “The impact of climate change on the UK insurance sector.” In his speech announcing the report, Bank of England Governor Mark Carney identified the need for better disclosure of climate risk exposure, guidance from governments on potential carbon price paths to enable valuation of climate risk exposure, and stress testing to assess the impacts of climate change on financial returns.In just a few short weeks, negotiators will convene in Paris for final deliberations of a new international climate agreement. Much political attention will understandably focus on the annual $100 billion that has been promised by rich countries to developing countries by 2020. But much more important for long term success will be how to redirect the $90 trillion that will be invested worldwide in infrastructure over the next 15 years so that it will enhance rather than undermine sustainability. Central to success will be an awakening of financial markets to their role.The UNEP Inquiry concludes that a “quiet revolution” is taking place globally, whereby the financial system will help drive asset allocation in the service of sustainability. The revolution will need to become a little noisier if we are to enjoy the financial system we need.Andrew Steer is the President & CEO, World Resources Institute, and Pascal Canfin is a senior advisor at the World Resources Institute and a former development minister in the French government.last_img read more

Climate Science, Explained in 10 Graphics

first_imgWhat have been some of the impacts of climate change to date?The impacts of climate change are already occurring, and occurring everywhere. For example, climate change has already led to: more negative than positive impacts to crops, such as wheat and maize; coral bleaching and species range shifts; more frequent heat waves; coastal flooding; increased tree die-off in various regions; and a significant loss of ice mass in places like Greenland and Antarctica.For example, as a result of ice melting on land, such as from glaciers and ice sheets, as well as thermal expansion of the ocean, we have seen sea level rise 3.4 millimeters per year from 1993-2015, which puts coastal communities at risk of flooding and infrastructure damage. Thousands of people are expected to attend the People’s Climate Movement march in Washington, D.C. and sister cities around the world this coming weekend. They are marching because actions taken to date by governments and others are not commensurate with the scale of climate impacts – both those already borne and those projected in the years to come.It’s a good moment to reflect on the facts. What do we know about global climate change, and what impacts can we expect in the future? The following graphics speak volumes.What is climate change? Are we investing in solutions?Global investments in renewable energy have been growing in recent years to an all-time high of $285.9 billion in 2015, a 5 percent rise compared to the previous year. In 2015, renewable energy (excluding large hydro) made up the bulk (54.6 percent) of new installed generating capacity for the first time. Emissions from fossil fuels and industry have seen a staggering increase in recent years – 63 percent  since 1990.Who are the biggest emitters?From 1850 to 2011, the five major emitters—the United States, European Union, China, Russian Federation and Japan— together contributed two-thirds of the world’s CO2 emissions.Now, China has emerged as the top emitter, and China, the EU and the United States are the world’s top three emitters. Together they emit more than half of total global greenhouse gases. In contrast, the 100 smallest-emitting countries collectively add up to only 3.5 percent of global emissions. Almost three-quarters of global emissions come from only 10 countries. What’s causing climate change?When models only include natural drivers of climate change, such as natural variability and volcanic eruptions, they cannot reproduce the recent increase in temperature. Only when models include the increase in greenhouse gas emissions due to human activities can they replicate the observed changes. What impacts do we expect in the future?The impacts we see in the future will be determined by our emissions pathway and resultant level of temperature increase. The warmer it gets, the greater the impacts – and the lower our ability to adapt. Coming to Washington for the People’s Climate March?Join us for a WRI Teach-In on Friday, April 28. Where is the temperature headed?In the absence of countries’ recent emissions-reduction commitments, known as intended nationally determined contributions, or INDCs, we would see 4-5 degrees C of warming. Even if these INDCs are fully implemented, the average global temperature is still on track to increase 2.7-3.7 degrees C by 2100, according to a range of studies. That’s far short of the global goal to limit warming to 1.5- 2 degrees C. Are there signs of progress?Recently, we’ve seen signs of “decoupling.” According to the IEA, energy-related carbon dioxide emissions stayed flat for three years in a row even as the global economy grew. This flattening of emissions was due to the growth of renewable power generation, fuel switching from coal to natural gas and energy efficiency gains, among other changes.This decoupling can also be seen at the country level in 21 nations from 2000-2014. Whether these are indicative of long-term shifts remains to be seen. We will need to see a deep decline if we are to limit dangerous climate change, and even with existing emissions-reduction commitments, global emissions are not expected to decline until at least after 2030. Climate change is a long-term change in Earth’s weather patterns or average climate, including temperature and precipitation. While the climate has changed in the past, we are now seeing it change at an unprecedented rate. As a result of the build-up of heat-trapping greenhouse gases in the atmosphere – due to our burning of fossil fuels, cutting down trees and other activities – global average temperature is now changing at a faster rate than at least over the past 1,000 years. How have global emissions changed?Emissions have been climbing since the Industrial Revolution, but the rate of annual emissions increase during the first 10 years of this century was almost double the rate between 1970 and 2000. How much should we limit global warming?The Paris Agreement on climate change sets a target for countries to collectively limit global temperature rise to 2 degrees C (3.6 degrees F), with a goal of sticking to 1.5 degrees C (2.7 degrees F) in order to prevent some of the worst effects of climate change. The amount of carbon emissions we can emit while still having a likely chance of limiting warming to 2 degrees is known as the “carbon budget.” As of 2011, the world had already blown through nearly two-thirds of the carbon budget and is on track to exceed it by 2033 if emissions continue unabated. That being said, we need to shift away from fossil fuels much more quickly if we are to have a fighting chance of limiting warming to 1.5-2 degrees C.Marching for ActionLet’s hope that as people take to the streets, it will wake leaders up to the scale of the climate change challenge and the task ahead. Avoiding the most dangerous of climate change impacts — which necessitates phasing out emissions in the second half of the century — will require sustained action well beyond this weekend’s activities.last_img read more

How Long-Term Visions for Climate Can Advance the G20 Economic Agenda

first_imgMinisters from the world’s largest and most powerful nations will convene later this week in Nagano, Japan for the G20 Ministerial Meeting on Energy Transitions and Global Environment for Sustainable Growth. The G20 has repeatedly affirmed its commitment to strong and sustainable growth, recognizing that “a strong economy and a healthy planet are mutually reinforcing.” Without climate action, we face mounting risks to our economies and to human lives of natural disasters like floods, droughts and extreme storm events. The coming year presents a unique opportunity to deliver on this commitment by advancing climate action under the Paris Agreement on climate change. To do so, it’s critical that G20 countries take two actions: Developing long-term emissions-reduction strategies through 2050, ideally targeting net zero emissions, and enhancing their current national climate plans, known as “Nationally Determined Contributions” (NDCs).For the past two years, at the invitation of the Argentine and Japanese G20 presidencies, UNDP and WRI have together advised the G20 Climate and Sustainability Working Group on the key role that long-term strategies and NDCs can play to advance the G20 agenda and address climate change. Six G20 countries have already submitted long-term strategies, and more are on their way. When Japan submits the strategy it published earlier this week, it will bring the total to seven. Notably, the European Council will vote later this month on a proposal to go climate-neutral by 2050 and consider whether it can commit to enhancing its NDC in 2020. Likewise, the United Kingdom has committed to pass legislation calling for net-zero greenhouse gas emissions by 2050. Considering the accelerating impacts of the current climate crisis, we must continue to build on this progress. Here are key things to know from our report launched today:Climate Action Is Core to the G20 Agenda on Economic GrowthWithout stemming rising temperatures, sustainable growth cannot be achieved. The latest science finds that if we fail to limit warming to 1.5 degrees C (2.7 degrees F), the impact of climate change will dramatically increase. This means droughts, floods, sea level rise, extreme heat and extreme weather events will increase in intensity and frequency, putting in peril economic growth, not to mention human lives. In the last year alone, we have seen record-breaking heatwaves and wildfires around the world, and devastating storms wrecking communities and stealing lives. This will only get worse if we do not tackle climate change.Tackling climate change not only mitigates these impacts, but also creates other far-reaching benefits. The Global Commission on the Economy and Climate recently estimated that accelerating climate action would produce $26 trillion in economic benefits through 2030. It would also create 65 million jobs and avoid around 700,000 premature deaths due to air pollution. NDCs and long-term strategies can help deliver these and many other benefits at the nexus of climate and economic development.Long-term Strategies and NDCs Work Together to Advance Climate and Development ActionLong-term strategies and NDCs are both essential. Long-term strategies serve to map out an aspirational vision for the future, laying out pathways for achieving not only a country’s ambitious climate goals, but also Sustainable Development Goal (SDG) targets like eliminating poverty and achieving good health. Taking a long-term view allows countries to prioritize actions that support NDC implementation; avoid locking in carbon-intensive technologies, land use, and infrastructure; and support a just transition for those whose livelihoods are currently tied to high-emission sectors.If a long-term strategy maps out a marathon course, NDCs are the mile markers. An effective NDC translates a long-term vision into the specific milestones countries need to meet in the near and medium term to ensure they end up at the finish line in time. Strong NDC implementation plans, in turn, support countries to achieve these milestones, working in concert with robust NDC governance frameworks, data management systems and budgetary processes.G20 Countries Must Enhance NDC Ambition to Ensure a Sustainable FutureCountries’ current NDCs do not yet align with the long-term vision of limiting warming to well below 2 degrees C or 1.5 degrees C (3.6 or 2.7 degrees F). If all current NDCs are fully implemented, projections indicate that we’ll end up with closer to 3 degrees C of warming, or more. (That’s the difference between 10% and 100% of Arctic sea ice melting, and droughts that last 2 months versus 10 months on average.) Responsible for nearly 80 percent of global greenhouse gas emissions, G20 countries are uniquely empowered to change this outcome.An important step in the right direction will be to respond to UN Secretary-General António Guterres’ call to come to the UN Climate Summit this September “with concrete, realistic plans to enhance their nationally determined contributions by 2020, in line with reducing greenhouse gas emissions by 45% over the next decade, and to net zero by 2050.” Fortunately, remarkable progress since 2015 – for example, plummeting renewable energy costs and unprecedented growth in electric vehicles – means that opportunities abound to enhance NDC ambition.Countries Can Tackle Long-term Strategies and Enhanced NDCs TogetherTime is short to deliver both long-term strategies and enhanced NDCs by next year. Fortunately, the process of developing a long-term strategy and enhancing an NDC is highly synergistic. Both can leverage common governance arrangements and stakeholder consultation processes. Both can draw from the same scenario-development and modeling exercises, translating them into concrete actions.Ultimately, ensuring a coherent package of long-term strategies and – crucially, more ambitious near- and medium-term climate action plans – will help the G20 deliver on its sustainable growth agenda.last_img read more

Working Black Friday: Is Lead Generation on Your List?

first_img How do we achieve our SLA?  It’s not easy, and with at least three new sales people joining the company each month, the SLA grows incrementally because we’ve agreed to make sure that every sales person – no matter how small – gets a certain number of leads to achieve their quota.  That gives the Marketing Team a quota to achieve.  And that quota requires planning.  for tips and tricks to drive moreleads and business to yoursite. The Convert Team continues to focus on the lead generation plan that will  optimize the number of leads we will create for the Sales organization.  We’re responsible for finding opportunities that turn HubSpot thought leadership content into workable leads, opportunities and customers.  (comparatively) to take advantage of conversion opportunities…well, opportunistically.  And, we track every single one of the metrics.  The offer, the form, the visitors, and the conversion rate.      Yes.  I am working today.  And, yes, it is Black Friday.  Why won’t you find me in line with the thousands of other shoppers looking for a super-duper bargain? Because, quite simply, I hope to tie a big red bow on the actions necessary to have a successful December. Primarily, I hope to forecast the expected number of workable leads for the 32 HubSpot sales people on our team. With the Service Level Agreement (SLA) our team has in place with Sales, and it would be fantastic if we could exceed the number we’ve committed to with them.  What a great way to end the year and begin the next one with a pipeline filled with prospects!  Inbound Lead Generation Kit Download the free kit For the many marketers HubSpot talks to, the single greatest obstacle to creating landing pages is a lack of resources, and oftentimes the resource is in-house. In a prior marketing position, I either spent $500 with my agency to get a landing page for my press release, my Adwords campaign, my email program or I went with out a valuable conversion opportunity.  Forget IT, it would take weeks to get anything and then it would not be what was needed.  , featuring HubSpot speakers, with MarketingSherpa, Web Marketing Today, the AMA, and WebMarketing123.  * A fantastic thought leadership webinar, featuring HubSpot’s Dan Zarrella and his new book on Social Media.  * Special offers – featuring the HubSpot founders’ book on Inbound Marketing – extended to subscribers of RainToday, Debbie Weil, Jill Konrath, Ardath Albee and MarketingProfs.  increase conversion rates A small increase in conversion rates can mean a large increase in the number of workable leads for the sales team. The HubSpot Get Found Team works very hard to create remarkable content for ourblogs, newsletters, web pages, and other communication outlets such asSlideShare, YouTube, Twitter, LinkedIn, Facebook…the list is almost endless. All their valuable content forms the link bait to drive visitors, contributing to the valuable source of organic sales leads that convert to customers at a very high rate.   .  Why?  HubSpot knows that conversion increases with a form, a call to action and a very strong offer.  We often tell people that of the hundreds of landing pages we have created – on average – convert around 27%.  As a benchmark, that is a noteworthy percentage of visitors to leads.  These are the things we think about every day, but today I have to wonder…will Sears or Toys “R” Us ever have a Black Friday that lets me get leads at a whopping discount?  That is one bargain I’d definitely get in line for at 3 AM. Originally published Nov 27, 2009 8:00:00 AM, updated March 21 2013center_img * And, we have several nurturing emails going to our customer and prospect lists, offering product demonstrations, and HubSpot application review sessions featuring our bevy of speakers, all under the auspices of our Product Evangelism guru, Kirsten Knipp. * .  And, we try them all.  Again and again, in an effort to find the magic that will get us one more lead. There are many variables we consider for landing pages in an effort to Each of these individual marketing efforts requires a With HubSpot we can What about shorter copy length?  Could it be a simple page with few graphics?  Will we offer a single landing page versus a multi-step page?  Should we consider utilizing an aggressive sales language or go for the soft well?  What if we wrote bulleted copy instead of paragraph copy?   All of these ideas play into the goal of increasing conversion rates.  At HubSpot, because the marketing team uses the HubSpot software for their programs, we’re able to simply create landing pages that enable us to perform all sorts of tests on conversion rates so the relationship between testing and performance is critical to success – for the marketing team and for the sales team. As retailers across the country hope to start the holiday shopping season with a BANG! today, I enjoy the day after Thanksgiving as atime for planning the following month. It’s probably one of the few days of the year thatyou can actually think about the end of the month, and then the end ofthe year.  And, it’s pretty quiet on the work front too. Learn how to generate more inbound leadsusing SEO, blogging, and socialmedia. Yes, it will be a very good December for our sales organization.  Because, we’ve planned, we’ve considered, we’ve discussed, and we’ve agreed to a workable objective via our SLA.  What’s in store for December lead generation? create landing pages on the fly More webinars special Landing Page associated with it Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Talk About Pricing Without Scaring People Off

first_imgSex. Politics. Religion. Now that I’ve gotten those out of the way, let’s talk about another topic rarely broached at the marketing dinner table. Pricing. I know, I know. It’s scary. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy.Many marketers leave it to Sales to handle, preferring to be the “good cop” in the relationship. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service. In fact, they go hand in hand. But when is the right time to talk about pricing, and what’s the right way to go about it? These are all things we’ll tackle in this very blog post, so keep reading, you knowledge hungry marketer, you.How to Talk About Pricing Without Scaring People OffJust as educational content is important at the top of the funnel, useful pricing content that helps leads make a decision is critical as they work their way down the funnel toward making a purchasing decision. And in the right context, pricing materials can be as engaging as your ebooks and blogs.A Note About ToneTo begin with, stop thinking of pricing as something you need to hide from the customer, and start thinking of it as something to bring up for the sake of the customer. Like any good inbound marketing, your pricing page and materials should be designed to help a prospective customer make the decision that’s best for them. Provide them with the simplest explanation of your pricing, and then think about the related questions they would have at this juncture. Don’t sell, explain. A Note About TimingWe’ll provide some additional information about understanding how to time your pricing content below, but in general, there are two moments when pricing is important to a prospective buyer:In the beginning, when they are just trying to figure out if your pricing is even in the ballpark of what they can afford.At the end, right before making a purchasing decision, when they are weighing the cost and benefit of buying. As you can imagine, both moments are important for different reasons. The first is an opportunity for leads to self-select whether they’d be a fit or not. It’s not a bad thing if they look at your pricing page and rule themselves out; in fact, it can end up saving your company — particularly your sales team — a tremendous amount of time and resources.  The second instance occurs when the lead is heavily weighing a purchasing decision and is figuring out their own budget. In this instance, they’ll need more details and a way to communicate the pricing to other decision-makers or budgetary authorities on their team. Consider having a clear, easy-to-understand pricing page for the first scenario, and an additional document that provides more of a breakdown of that price and related information for later in the relationship.Should You Put Pricing on Your Website?Often, companies choose not to include pricing on their website, and instead require the lead to call them up for a quote. The reasoning behind this is understandable. For example, you might not want to run the risk of turning off a potential buyer before you’ve had the chance to demonstrate the value of your product/service. (This is particularly the case for companies that sell big-ticket products or services and have longer sales cycles.) Or maybe you have a complex pricing model that requires a lot of explanation. These are both good reasons … but in many cases, they’re not quite good enough.  As marketers, our job should be to make prospective customers lives easier — to anticipate their needs and make their research go smoothly. Whether you like it or not, understanding costs is a fundamental piece of those prospects’ research. And holding back on pricing information until a prospect talks to a sales rep is a little bit like not telling your new boyfriend you still live at home with your parents. He may be comfortable with seeing your dad in his bathrobe, and he may even like it (wait, sorry… analogy breaking down), but the bottom line is: If you withhold that critical information until he’s already invested days and months, he’ll feel misled.  Now all that being said, there are a few instances when a pricing page on your website doesn’t work out. If your pricing really does depend on a case-by-case basis and requires an assessment, for example, a pricing page probably won’t make sense. But consider giving your website visitors some ballpark figures or another way to get a sense of your rates before making them take the time to call.6 Pricing Page Best PracticesConvinced that building a pricing page is the right move? Here are six best practices to keep in mind when creating one …1) Don’t overwhelm your viewers.They came to your pricing page with one big question: “What does it cost?” Make sure your page satiates that need first and foremost, and then provides supporting information after. Keep the pricing page uncluttered so it’s not difficult to find the figures they need. If your pricing is more complex, at least consider giving viewers a clear starting point for your pricing information — like in the following example from ADT Home Security — so they can get the information they need without having to call.2) Be very clear about the value they’ll be getting for the price.Pricing materials shouldn’t read like an invoice. Make sure the value of your products/services is evident on your pricing pages and clearly aligned with your prices. For more advice on the buyer’s perspective of value in pricing, I asked Patrick Campbell, CEO of Price Intelligently, a price optimization company as well as a HubSpot customer. He explained the concept of a ‘value metric.'”If you’re selling eggs,” he explained, “then you’ll charge a customer for each egg, and you can even give them a deal to purchase one dozen or more.” There’s a clear exchange in value for the price. Even in complex products, there should be a clear definition of what additional value each increment in price gets you. “Pricing in this manner assures you’re charging the customer for the actual value you’re providing,” Patrick says. 3) If you have pricing levels, help them find the right fit.Try to minimize indecision on your pricing page and associated materials. If you provide different pricing packages, give your prospects some hints about how to assess their own fit for each one. Highlighting your “best offer” is one thing, but giving viewers a set of questions or scenarios that will help them determine which package is best for their particular needs can be extremely helpful. Marketing agency and HubSpot partner Brightfire, for example, has a page on its website specifically meant to help people navigate that decision. And HubSpot’s own pricing page has a ‘Compare packages’ drop-down menu that helps differentiate our various packages from each other. 4) Address their questions.Remember, before they ever talk to you, prospective customers are doing plenty of research online. Why not take the opportunity to leverage SEO and turn those unanswered pricing questions into traffic and leads for your company? HubSpot user and partner Marcus Sheridan wrote a great blog post earlier this year about how he turned a common pricing query into a search magnet. In the pool industry at the time, Marcus realized that a number of people were searching Google for information about fiberglass pool pricing. By writing an article entitled “How Much Does a Fiberglass Pool Cost?” he was able to attract those searchers and channel them into scores of leads for his company. In fact, Marcus attributes $1,000,000 in swimming pool sales to that one pricing-focused article. Not bad, eh?5) Reassure their decision.Man, you are smart! Boy oh boy, are you bright! Doesn’t that feel good? In pricing content, it never hurts to integrate social proof or encouragement to assure the buyer that he or she is making the best possible call. Don’t overcrowd your core information, but find places to weave in content that shows how purchasing a product or service pays off. Examples of social proof include:Names of other companies that have bought from you. (Here’s an example from Litmus.) Results your company has achieved, or return on investment data.Hand-picked testimonials.Social media or third-party site testimonials.Customer case studies.6) Make it easy to email and print.This may seem like a minor detail, but purchasing decisions often involve more than one person, especially in a B2B setting. You can help your prospective customer by creating your pricing information in a format that’s easy to share, send around for review, and print if need be. Consider a PDF in addition to your pricing page, or a customized proposal that you can send via email. Pricing is just as much a marketing tool as it is a sales discussion. Instead of shying away from creating content on pricing or avoiding the topic altogether, inbound marketers can benefit from tackling it head on, and putting prospective customers’ needs first.We’d love to hear from those of you who have done so: What lessons have you learned about creating strong pricing pages and other collateral? What challenges have you faced?Image Credit: Victor Bezrukov Topics: Originally published Dec 12, 2012 2:00:00 PM, updated October 20 2016 Website Design Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What Is CSS? [FAQs]

first_imgHere at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives.Today’s question: What is CSS?This is one we get a lot. It’s one of those things where a lot of people have heard the initials but most don’t know what they stand for. Out of the 7 billion people on the planet, we’re guessing that 6.999 billion don’t know what CSS is.Once you do know what CSS is, you may discover that you actually don’t need to know what it is, because you’ll never have to deal with it — you have designers or agencies that are handling your CSS needs. But we get it. You’re curious. Knowledge is power. And it’s good to be well versed in the language your designers and agencies use. So here goes.What is CSS?CSS stands for Cascading Style Sheets. Basically, CSS is a language that manages the design and presentation of web pages — the way things look. It works together with HTML, or HyperText Markup Language, which handles the content of web pages.With CSS you can create rules to tell your website how you want it to display information. And you can keep the commands for the style stuff — fonts, colors, and so on — separate from the commands for the content.They’re called “cascading” because you can have multiple style sheets, with one style sheet inheriting properties (or “cascading”) from others.For a lot of people a plain old blog template is good enough. It’s only when you want to start customizing the look of a site that you need to delve into CSS.Three Style SheetsThere are three kinds of CSS style sheets: external, internal, and inline.External styles control how things look across many pages on a website.Internal styles control the look of just one page.Inline styles control just one element of a single page, even just a single word.For more info on how these style sheets work together or “cascade” into one another, see this great tutorial from simply, you can use multiple style sheets, and they will know how to defer to one another. Basically, inline overrides internal, and internal overrides external.According to this CSS tutorial, you’re better off relying mostly on external styles, and avoiding the one-off stuff as much as possible.You write out CSS commands and create a style sheet using a text editor. Then you link that style sheet to your HTML, and, voila, your site will now obey the rules you’ve set forth in the CSS style sheet.There’s a lot more to CSS than what can be covered in a blog post. For example, as with any language, there’s a syntax that you have to learn, and we can’t cover that here. But if you’re itching to get started …Just Enough to Be DangerousCSS code looks kind of weird at first glance. To give you an idea what it looks like, we’ve cribbed an example from a Mashable article on CSS. Take a look:a:link {color:red;}a:visited {color:purple;}Translation: an unvisited link will appear in red, and a link that’s been visited will be purple. But it’s not as techie as it seems. And again, a lot of people don’t ever need to touch CSS. However, if you do want to do some customization, you’ll need to come up to speed on CSS. If so, your best bet is to buy a book like this one to get caught up to speed, and then — just start hacking away. The more you practice, the better and more fluent you’ll be.Image credit: Stefan Baudy Website Development Originally published Sep 16, 2013 2:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Build a High Performance Marketing Team

first_img Marketing Jobs Topics: Originally published Jan 6, 2015 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Let’s face it: growing a company is as big a struggle as ever. The rules have changed, and will continue to change. What used to be effective, even just 5-10 years ago, no longer works. There’s an oversupply of vendors in most markets and customers have changed the way they buy.For inbound marketers, we’re ahead of the trend in many ways. We embrace the fact that advertising as the sole means of growth is no longer a viable option. We realize that marketing today is about earning attention and trust more than ever. It’s about building a relationship with your customer before, during, and after the sale.However, a lot of reliable and consistent brands have been shocked to see the rapid encroachment from smaller competitors via excellent marketing. Marketing teams that can earn the attention and trust of target customers are winning market share.If your marketing team is winning, life is good. If not, you’re rushing to adapt, realizing the strategic, creative, and technical gaps on your marketing team are a huge limiting factor to company growth. While your competitors watch and wonder in ahh-mazement, you can propel your company forward by building a high performance marketing team, slanting what looks like a level playing field into your favor.How to Build a High Performance Marketing TeamBuilding the ideal marketing team is a process that involves two phases.Phase 1: Evaluate & improve your existing team (steps 1-4 below).Phase 2: Grow your team by filling your gaps (steps 5-9 below).With that goal in mind, here is our 9 step process for building a high performance marketing team:1) Remember RomeIt wasn’t built in a day. Like anything significant, the ideal marketing team starts with a solid foundation. With the right foundation and plenty of grit, you can build (or even re-build) anything.The strong foundation of modern marketing is building towards a team culture with, integrity, character, creativity, love, and loyalty. If your team loves the company they work with, and love serving the customers before, during and after the sale, you have a great foundation to build on. If that culture is not yet in place, focus on instilling the right company-wide mindset that fills these cracks in your foundation and positions your team for sustainable success.The second set of elements that enable you to build anything is a team with grit. Grit is a combination of ambition, perseverance, resilience, flow and commitment.Establishing this culture provides the vision for where your brand is going and it attracts the “A players” you want on your marketing team.Find your voice. Chart your path. And launch with a mission, ripe with passion and authenticity. We suggest Simon Sinek’s TED talk, Start with Why, to be a fantastic starting point for laying this foundation.If you’re confidently able to proceed past step one, pat yourself on the back. It’s all downhill from here!2) Rate Individual Team MembersA simple strengths and weaknesses assessment enables you to establish your starting position for developing each member already on your team. It’s an exercise in honesty and humility (you’ll rate yourself), and it only takes just a few minutes.Assess each team member’s marketing strength, level of expertise, and passion/commitment to the company. Then, objectively rate the priority (or level of importance) of their expertise and their contribution to bottom line objectives (ROI) to date.Here’s an a simple assessment tool to help you, Evaluate Your Marketing Team. Within a few minutes one can identify who needs recognized, who needs coached, and who might not make the cut for the team you’re trying to build. Sometimes moving to the next level will not include bringing along everyone who is with you today. Other times you need only lay out clear expectations. All that some marketers need to be great is for it to be expected of them.3) Rate Your MarketingWith the motto of “what gets measured gets improved”, you can grow your marketing team and their results by knowing your strengths and areas for improvement. After all, good marketing teams become great through a process of continuous improvement.Paul Roetzer and his team at PR 20/20 have developed a fantastic tool that lets you learn your marketing GPA and the tool is free to use. Learn your Marketing Score.After discovering your marketing score, decide how you’ll feed your team’s improvement. There’s a time and place for books, training events, coaching, and strength-building projects/exercises.4) Document Your GoalsGoal setting is important for every marketing team because it provides structure to all your activities. A clear destination brings focus to the team and a clear objective inspires people to do what it takes to achieve the goal. If you haven’t established clear, measurable goals for your team, complete this Goal Setting Guide. It takes only a few minutes.It’s also important to share the reason(s) WHY the goal is what it is. The answer should not be “this is what I think we can do.” Get specific on what will happen if the goal is hit:What changes in the company?Whose lives are affected and how?How does hitting this goal set up a better future for the company?  Also, clearly communicate what happens if you fail to reach these goals. Are jobs lost? Are budgets cut? Are plans canceled? Provide your team a clear goal that has purpose and you’ll find your team will push harder to achieve that goal.5) Transform Blockers Into ProjectsThe reason it’s important to document smart goals is so you can then reverse engineer it and set progress milestones on the path to accomplishing that goal. You can unleash your team, allowing them to achieve each milestone, one at a time.Each milestone is also an obstacle (blocker) that if not overcome, will impede your ability to hit your goal. A blocker can be almost anything. It could be revamping your website, or creating a clear and compelling value proposition for your company. It could be improving your conversion rate, or it could be creating higher quality content for your blog.Once your blockers are identified, prioritize them. Then ask yourself, “which obstacles do we have a team member who can expertly remove this blockage?” These become prioritized projects for your current team; who will be radically more productive once you have them focused on removing blockers.6) Identify GapsGaps are when your marketing team doesn’t have the right skill set or level of expertise to clear a blocker on your path. This means you need to grow your marketing team or you won’t be able to resolve key blockers, and therefore, you won’t hit your goal.Yes, this is the “oh crap” moment!Most companies realize that at least some of their blockers are linked to gaps in their marketing team. Suddenly it’s clear why you’re stuck at the level you’re at. Your talent gaps, whether strategic, creative, or technical, have lead to performance gaps. And performance gaps act as ceilings on your results. Solve your gaps and you’ll unlock new levels of success.What’s most important is that each new marketing hire fills a high priority gap.7) Stay RealisticThis is where some companies balk a little. “Hey I’ve got 5 gaps, but I can’t possibly hire 5 people right now.” Yes, the challenge of every small business, right?If you had unlimited resources, you could create the ideal team in no time, and the cost of the team would be unimportant. However back in this place I like to call reality, you need to create a plan for how you’ll fill gaps while also minimizing waste, maximizing budget, and positioning your team to scale.To minimize waste, hiring people who can wear multiple hats will help. Alot of waste comes either through too many meetings or too many distractions. To address distractions you can ask each team member to install Rescue Time, a free app that helps employees see where they’re spending productive and distracting time.To maximize budget and prepare your company to scale, make sure you hire the right talent in the right position. Not every team member needs to be a FTE. Part time, spare time, contractors, and agencies can often provide a more flexible and scalable solution than a full time employee. Sometimes you need two full time designers for a quarter or two, then only part time maintenance. It’s becoming increasingly common that marketing departments leave 20%-35% of their personnel budget unallocated for contractors and agencies.8) Solve for the gap, not the ProjectRevolving doors of hiring and firing employees, contractors and agencies creates problems. You’ll have the waste of always looking for new talent, delays due to constantly trying to bring new people up to speed, and you’ll never feel fully equipped if you’re always recruiting.Instead of hiring contractors and agencies for a one time job, keep your most talented outside talent close by setting up a subscription relationship. This keeps them involved, but at the same time it gives you the flexibility to ramp up or scale back as your needs dictate. At Lean Labs, we call this a “Velocity Subscription” and it’s covered in our ebook “Price Wars.”Tip: Don’t hire contractors and agencies for what they can do. Hire them for what they do best. [TWEET THIS] Most agencies can do a wide variety of things, but are only MADE to do a few things really well. Hire for what they do best and you’ll realize a far greater return on your investment.9) Start the JourneyRemember that Rome wasn’t built in a day, and building a high performance marketing team is a process.There’s no such thing as perfection when people are involved. Course corrections are necessary in the pursuit of your all star team. However, you’ll never have a high performance marketing team if you don’t eliminate the biggest barrier to progress: procrastination.When looking to find and fill your gaps, don’t miss our 10 Tips for Hiring Top Marketing Talent. The tips discussed have helped me build a team I’m extremely proud of.Not everyone who starts with you will make it to the finish. Realizing that priorities and needs change in team members as well as the company helps rationalize what will inevitably be tough decisions ahead.Team building has always been a passion of mine. I knew I could not build the company I envisioned unless I had a system of recruiting people smarter than me to act as force multipliers in my company. I hope this system produces the results for you as it has for me.last_img read more

How to Manage Your Content Marketing in 30 Minutes a Day

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 19, 2015 8:00:00 AM, updated February 01 2017 Content marketing takes time, effort and dedication.But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list — much less invest the time required for effective content marketing.So, you just give up. If you can’t do it 110%, you might as well not do it at all? Right?Wrong.Yes, it would be great if you could spend hours on content marketing everyday. And it’d be even better if you had the budget to hire an expert.However, just because you don’t have that kind of time or money doesn’t mean that you can’t make an impact with content marketing. After all, the best results don’t come from massive, one-time initiatives. The most successful content marketers do a little bit each day, and it adds up over time.So even if you only have 30 minutes in a day to commit to content marketing, you can make a meaningful impact. Today, we’re going to learn what exactly you can do in that small amount of time. It doesn’t sound like a lot, but you might be surprised by what you can accomplish when you have the right priorities.Write Blog PostsTotal Time: 10 minutesTen minutes might not be enough to finish a whole blog post, but even devoting small investments of time can yield consistent, powerful content marketing results. That’s what Buffer does — it’s their key to producing quality content at scale.You just have to figure out how long it takes for you to create a blog post, and work backwards to find how much time every day you should devote to writing.Let’s say, on average, it takes me about one hour to complete a 600-word blog post. That means if I only spent 10 minutes a day writing a blog, I could finish a 600-word post in six days. It’s amazing how the small things add up.Develop a ProcessAs a professional marketer, I’m publishing several articles a week. As you might expect, this would take up quite a bit of my time if I didn’t systemize the process. Below’s another example from Buffer on setting up this process. So once you have a list of all the things you need to do to produce a quality post, how do you actually do it? Here are my four tips for producing quality content fast:Disconnect. Close out of your Facebook tab and turn your phone on silent. You’re only dedicating a few minutes a day to this process. Don’t let the time slip away by becoming distracted by external factors.Set a timer. You can get a lot done in 10 minutes, especially if you put yourself into a time crunch (ever heard of Parkinson’s Law?). Setting a timer helps me stay focused and churning out words as fast as possible.Create an outline. Before every post, I create an outline with every section heading and sub-heading I intend to write about. This helps me tackle the post in sections, which makes the whole process a lot less overwhelming.Don’t stop for editing. You can always come back and edit your work later. For now, focus on getting your thoughts onto the page. Don’t waste time second-guessing yourself, re-reading for grammar or rewriting entire sections.If you can apply these four tips, you’ll be able to make a big dent in your post during these few minutes each day.Update Social MediaTotal Time: 5 minutesIf you want to make an impact with content marketing, you’ve got to set up a strong social media presence. This requires you to keep your profiles updated with engaging posts on a daily basis.But the biggest misconception out there is that this requires a huge investment of time and effort.Respond to Your FollowersIf people have responded, commented, or shared your posts, take a few moments to engage with them. It shouldn’t take more than a few seconds to respond.You don’t have to elaborate in-depth. Sometimes all it takes is a small acknowledgement:These small conversations will go a long way in developing solid relationships with your audience, and your acknowledgment will encourage them to keep engaging and sharing.Write Some Engaging Posts for the DayNow that you’ve caught up on your responses, it’s time to write your own posts for the day. Then, use a social media scheduling tool to disperse them throughout the day.Your optimal frequency for posts totally depends on your industry and audience, but if you want a suggestion on where to start, we’d suggest publishing one post on Facebook and five on Twitter.When you’re first starting out, you’ll have a wealth of knowledge about your business and expertise on your industry to pull from for these posts. And after spending a few months on this content marketing strategy, you’ll also have a repository of branded content. That’s plenty of things to pull from for creating effective posts.Dive Into ResearchTotal Time: 5 minutesWriting powerful content starts with a deep knowledge of the subject and strong supporting research. I’ve found that level of content comes much easier when you do a small amount of study and research each day.I can’t tell you how many times I’ve gone to write an article and blew through it because I could recall a lot of research and study from the past days and weeks. Here are a few tips I’d recommend following to set up your research arsenal. Build a RSS Hub for ContentTo make the most of these five minutes, you need to set up a place to source the content. In my experience, RSS readers like Feedly accomplish this really well. Once you have your RSS reader set up, you should:Identify websites that craft data-driven content on a regular basis.Subscribe to their blog through your chosen RSS reader.Quickly digest and skim the content each morning.Do this to help you stay ahead of your competitors, industry developments and breaking research in your field.Sign Up for Relevant NewslettersRelevant industry newsletters are another way to keep ahead of research. I subscribe to several experts that curate interesting research, articles and content. Here are a few resources to help you find some really great newsletters:15 Email Newsletter Examples We Love Getting in Our Inboxes14 Newsletters You Should Have in Your Inbox50+ Fantastic Email Newsletters Everyone Should Know AboutSave Your Research With PocketNothing makes my morning better than coming across an awesome article I’ll want to read and refer to again later. I’m like a kid on Christmas morning!But I can’t tell you how many times I’ve found something great, then lost it.That’s why I’m so glad I discovered Pocket a few years ago. It’s an application that makes it possible to easily bookmark and save the articles you come across during this research period.If you tend towards the scatterbrained, give it (or any other note capturing system like Evernote) a try.Conduct OutreachTotal Time: 10 minutesAs a content marketer, I believe this is one of the most important aspects of your entire strategy. You need to get the word out about your content and start making a name for yourself in the industry.Yes, this happens partially through a strong social media presence.But the biggest wins I’ve ever had with content happened when I developed a one-on-one relationship with someone. Nothing’s better than that.Here are a couple tips to make this outreach process easier:Build targeted Twitter lists. Twitter lists make it possible to segment Twitter users based on anything you choose. Need to build relationships with B2B marketing managers? Make a list for it, then retweet, @reply, and connect with those users on a regular basis.Reach out to bloggers. While you’re reading through blog posts, take a moment to find the email of the blogger that wrote the piece. Reach out, compliment their work, and open up the doors of communication. I’ve had a surprising number of opportunities come from doing this — even when I wasn’t trying to make a deal.Don’t have a lot of time to commit to content marketing? Use this breakdown to get the most bang for your buck each day. You may not move mountains, but you’ll certainly build momentum that generates success. Content Marketing Topics:last_img read more

How New Technology Is Changing the Way We Earn (And Retain) Customers Online

first_img Topics: Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?  One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.  The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online — paid search, email marketing, etc. — there’s a whole new wave of exciting technologies that are emerging right now. What are they? And more importantly, how can you leverage them? To find out, let’s take a look at some of today’s most promising new technologies for earning new customers online, and how these new channels can influence retention. 3 New Technologies for Earning Customers Online1) Native Advertising Native ads are designed to “look and feel” like they belong with the content on the rest of the page. According to research from Dedicated Media, native ads are viewed 53% more than banner ads. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page. Not to mention, spending on native advertising is expected to grow to $21 billion in 2018, rising from just $4.7 billion in 2013.Source: Business InsiderMore specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. It serves as an excellent way to engage site visitors by crafting material that they’re genuinely interested in reading about. In fact, when done correctly, it can even be difficult to figure out which content is sponsored.Here’s a version of the Buzzfeed homepage which was highlighted in August 2014 in TechCrunch:Can you spot the ads?Were it not for the small yellow tags which read “Promoted By,” it would be nearly impossible to distinguish between ads and the rest of Buzzfeed’s content, right?Here’s another example from The New York Times of how leverages sponsored content:See how the advertisement adheres to the card design used on the page to blend seamlessly into the rest of the content?“Many publishers like Allrecipes are also offering native advertising products, which are increasingly seen as an effective way to reach consumers. Excluding ads on social networks, the research firm Forrester estimates that native display ads will increase to about 15 percent of the online display ad market by 2020 …The goal is to give consumers something that feels less like an ad and more like content they would choose to read or watch,” explains advertising and marketing reporter Sydney Ember.Native ads are also becoming increasingly popular on mobile. For example, Deadspin — a popular sports website (and a favorite of yours truly) — intersperses sponsored content with the rest of its articles:This ad fits both Deadspin’s formatting and writing style exceptionally well — it has the same layout, some type of graphics, and same writing style.2) Social SharingSocial sharing has the potential to dramatically increase the reach of your important posts. And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. This involves a bit more strategy. Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. I like to call it the “Multiplier Effect.”Let’s say that your business has 1,000 followers on Twitter. Those followers alone are greatly valuable; with each one of your posts, you earn up to 1,000 impressions at virtually no cost.The Multiplier Effect comes into play when your followers retweet or share content about your business. Now let’s say that you send out a tweet asking for retweets or shares, and 50 of your 1,000 followers take part. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. In this example, that’s more than 10x your followers alone.As you’ve likely realized, the most important variable in the above equation is the number of people that choose to share your message. While I hope that your content is so good that people are naturally inclined to share it, there’s another powerful way to increase sharing rates: give your followers a reason to share in the first place.Recognizing the power of the Multiplier Effect, many businesses have started to provide small rewards — points, discounts, prizes, etc. — to earn more retweets or shares. Here’s an example that Twitter referenced where a business promises a compelling discount once a certain number of followers retweet their message:While Twitter’s example is effective, the only issue is that Alternative’s message is about a sale, not the business itself. In other words, it doesn’t necessarily educate viewers, but simply attracts people in search of a deal.  As another option, there are some companies out there that can help you increase the reach of any of your social media messages — not just those that promise a discount. For example, at Swell, our service allows you to offer a small financial incentive to your followers and site visitors in exchange for follows, shares, retweets, posts, etc.Lastly, consider trying “influencer marketplaces” such as Speakr and TapInfluence, both of which connect companies with influential social media personalities to boost reach.Keep in mind that you should be willing to pay for posts from influencers based on how many followers they have (and how many impressions you’ll earn in return.)3) Buy ButtonsToday, many people see products on social media, only to have to go to a separate online store to learn more about it and make a purchase. As a result, ecommerce businesses have it tough, considering they lose revenue when people don’t click over to their site or abandon their cart.The solution? Buy buttons.Buy buttons let consumers make that purchase directly from the social media platform they’re on in just a couple of clicks. Here’s a look at how they’re used on Pinterest:Source: ShopifyTo give you a better idea of how buy buttons can reshape your customer acquisition and retention strategy, consider these benefits:They reduce the friction that normally occurs between finding and actually purchasing a product. Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product … they’re already there. Instead, it’s simply a matter of going from impression to conversion. Expect conversion rates to increase too, as stored credit cards remove the hassle of having to enter payment details.  They improve the mobile shopping experience for users. “Buy buttons bring discovery-based e-commerce to mobile via social apps,” explained Shopify CMO Craig Miller at this year’s INBOUND event. Put differently, buy buttons allow a user to explore products they might be interested in on the social network(s) they’re already on, and then buy directly from their phone.  Have a Shopify store? As of July, you can purchase buy buttons to turn your Pins into Buyable Pins on Pinterest.Want to sell your products directly on Twitter? This September, the payment processor Stripe got into the buy buttons game as well. Using its Relay tool, users can connect their Twitter to their ecommerce system. (Right now the tool only works if you use SAP Hybris, but expect more technical integrations to come soon.)What New Technologies Mean for Customer RetentionWhile the above examples focused more on customer acquisition, retaining your customers is of equal (or greater) importance. By encouraging people who buy once to buy again, you can substantially increase revenue and decrease marketing expenses: returning customers spend 5X more than first-timers, and it costs 7X more to acquire a new customer than it does retain an existing one. The good news is that many of today’s emerging technologies are better suited for repeat purchasing.For example, social media is an incredibly valuable way to communicate with customers who have already signaled their devotion by liking your Facebook Page or following you on Twitter. In fact, Twitter has some interesting stats which show just how powerful social media can be as a medium: 74% of people who follow small-to-medium sized businesses (SMBs) do so to get updates on future products.85% of Twitter users feel more connected to a business after they begin following them.Now, let’s take the notion that social media is a good way to talk to your customers, but add the concept of a buy button. This is just one example of how things are going to get really interesting for marketers — both now and in the future. We’re reaching a point where not only will you be able to communicate with your customers directly on the social media platforms they love, but you won’t even have to make them leave the page to take action.By making it easy for your existing customers to reengage and make another purchase from your brand all in one shot, customer retention just got a whole lot easier. What Did I Miss?The landscape for digital marketers is certainly undergoing some exciting changes at the moment.  For marketers in organizations of any size, the key will be to find the mix of technologies that work for your business; it’s not necessarily about dropping what’s worked for you in the past, but about determining whether there’s anything else worth adding in.Which technologies you’ve tried for customer acquisition and retention? What’s working? Let us know in the comments section below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Strategy Originally published Oct 9, 2015 8:00:00 AM, updated February 01 2017last_img read more

Wish you were president while yoyo test was in demand: Yuvraj Singh wishes new BCCI Chief Sourav Ganguly

first_imgWith the stage clear for former India captain Sourav Ganguly to become the next BCCI President after the elections due on October 23, the congratulatory messages for Indian cricket’s new boss haven’t stopped pouring in. The latest being that from Ganguly’s former teammate and twin World Cup winner Yuvraj Singh.The former India all-rounder took to Twitter on Friday posting a heartfelt message to his yesteryear captain along with a cheeky reference to the now infamous ‘yo-yo’ fitness test, after failing which Yuvraj’s entry to the Indian team had been blocked in 2017.”Greater the man greatest the journey! Frm IndianCaptain to @BCCI president.Think it will b a gr8 insight 4 a cricketer to be an administrator & make others understand admin frm a players point of view Wish u were d president while d yoyo was in demand good luck dadi @SGanguly99″ was Yuvraj’s message for Ganguly.Greater the man greatest the journey! Frm IndianCaptain to @BCCI president.Think it will b a gr8 insight 4 a cricketer to be an administrator & make others understand admin frm a players point of view Wish u were d president while d yoyo was in demandgood luck dadi@SGanguly99yuvraj singh (@YUVSTRONG12) October 18, 2019Ganguly didn’t waste much time in replying either: “Thank u the best .. u have won India world cups .. time to do good things for the game now .. u r my super star .. god bless always”.Thank u the best .. u have won India world cups .. time to do good things for the game now .. u r my super star .. god bless alwaysadvertisementSourav Ganguly (@SGanguly99) October 18, 2019Recently, Yuvraj had opened up to India Today regarding the circumstances that led to his retirement from the sport and also the failed yo-yo test which had played an important role in that decision. Here are excerpts from that interview.”Never thought that I would be dropped after being the man of the match in 2 games out of the 8-9 I played after the CT 2017. I got injured and I was told to prepare for the SL series. then suddenly, the yo-yo test came into the picture. It was a u-turn in my selection. Suddenly I had to go back and prepare for the yo-yo test at the age of 36. Even after I cleared the yo-yo test, I was told to play domestic cricket. They actually thought that I wouldn’t be able to clear the test due to my age. And that it would be easy to decline me afterward…yeah you can say it was an exercise in making excuses.””I think it was unfortunate for a guy who has played 15-17 years of international cricket to not being made to sit down and being talked to. No one told me and no one told Virender Sehwag or Zaheer Khan either. Whichever player it is, the person who is in-charge should sit down and talk with the player that we are looking at the youngsters and we’ve taken this step. This way, you do feel bad at the beginning but at least you give them the credit of being true to your face – sth which doesn’t happen in Indian cricket. It has been like that forever almost. I have seen it happen to big names. Took it personally then but not now as there is a time for everything to move on and I made my peace with it,” said Yuvraj.Also Read | Sourav Ganguly will continue to serve the nation with same passion: Sachin TendulkarAlso Read | What has he done now? Sourav Ganguly’s cheeky response to question on Ravi Shastri in presserlast_img read more

Bhuvneshwar Kumar trolls ‘Bala’ Shikhar Dhawan for mimicking Akshay Kumar

first_imgTeam India chased down a 154-run target with ease against Bangladesh in their must-win 2nd T20I in Rajkot. Shikhar Dhawan was involved in a century stand with Rohit Sharma to help India keep the series alive.Rohit was in good touch in the second T20I, scoring 85 off just 43 balls in an innings that was punctuated by six fours and as many sixes. His 118-run opening stand with Shikhar helped India chase down a target of 154 with more than two overs to spare.With this century stand, Shikhar Dhawan also broke the record for the most number of 100-plus stands in T20I cricket along with his opening partner Rohit Sharma.After the victory, Dhawan took to Instagram to share a video where he, Yuzvendra Chahal and Khaleel Ahmed can be seen recreating a scene from recently released Bollywood movie “Housefull 4” starring Akshay Kumar.In the 30-second video, as soon as Chahal makes a loud sound, Dhawan forgets everything for a brief moment. Soon after Dhawan posted the video along with the caption “Bala ke side effects”, Bhuvneshwar Kumar came up with a cheeky response “Bhulne k acting k kya zarurt wo to natural talent hai,” he said. Bhuvneshwar might not be playing at present for India but he is keeping a tab on his teammates through social media.India were under considerable pressure after having lost the 1st T20I in Delhi but Rohit Sharma made sure there were no scars of the Delhi defeat in Rajkot as he bulldozed the Bangladesh bowling attack. India and Bangladesh will now lock horns in the series-deciding third and final T20I in Nagpur on Sunday.advertisementAlso Read | Chasing victories in T20Is: India better than Australia and Pakistanlast_img read more

Notebook: Oklahoma State-TCU

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. • OSU had a LOT of coverage sacks and TFLs. That’s as good as its secondary has played all season.• I did enjoy Boykin’s Indianapolis Colts two-man backfield formation. They actually used it appropriately, unlike the Colts.• This was their Doctson issue.Is TCU running prevent offense? No shots down the field. Slow pacing. Just trying to move the chains.— Josiah Meints (@jophime) November 7, 2015• This is what I love to hear.#OKState LB Chad Whitener: “Everybody’s buying in and it’s awesome.”— Mark Cooper (@mark_cooperjr) November 8, 2015 I posted my 10 thoughts here but needed to empty the rest of my notebook after that rout of the Frogs in Stillwater on Saturday afternoon turned evening. Buckle up, it’s going to be a long one.• I didn’t think Raymond Taylor was going to start. Not that I disagree with it, but that caught me off guard. He was OSU’s leading rusher with nine carries for 28 yards. Yikes. Who needs running backs?• The face masks made the entire uniform. I mean, this is insane. Screen Shot 2015-11-07 at 10.04.57 PM• Speaking of unis, TCU’s helmet was elite as well. Really well done.Screen Shot 2015-11-07 at 10.05.34 PMAdChoices广告• Mike Gundy compared Trevone Boykin to Michael Jordan, LeBron James and Kevin Durant. At least he didn’t go overboard.• Joel Klatt is really good at his job. I give enough announcers a hard time (that’s a tough job), but Klatt knew his stuff, used advanced stats and spoke intelligently when he needed to speak intelligently. Bravo.• Josh Doctson is what you would get if you crossed a less athletic Dez with a less physical Rashaun.• How about Mike Yurcich whipping out the middle finger page of Dana’s leftover playbook with the double pitch in the third quarter when he went for the throat. That was nice. I wish it had worked.• Yep.Gus Johnson is a hog in slop when two undefeated Big 12 teams decide to stop playing defense— Robert Wheel LLC (@BobbyBigWheel) November 7, 2015• Am I crazy for think RayTay’s bad runs are better than Chris Carson and Rennie Childs’ bad runs? I’m not, am I?• Zach Sinor for Heisman. But seriously, how good was Zach Sinor? He pinned TCU deep in its own territory over and over. Actually, he’s probably one reason they ran 110 plays. So Glenn Spencer might not be a fan. But I am.• He ended with four.Mason Rudolph has 3 TD passes thrown 25 yds or longer, matching the total TCU had allowed all season entering today.— ESPN CollegeFootball (@ESPNCFB) November 7, 2015• Mike & Mike pretty much struck gold with every single play call in the first half. It was just lights out every call. Remember when everyone wanted Yurcich fired?• OSU’s secondary was insanely physical. I’m fine with that ending in some pass interference calls. Let them know you’re there early and often.• I laughed at this.Single ladies, get yourself a TCU lineman. They’ll hold you right.— Southwell (@JustinSouthwell) November 7, 2015• Maybe Gary Patterson should have asked Dana Holgorsen about OSU instead of Baylor?• I watched the game with Mrs. Pistols. The only thing she said all day was, “this is actually fun.” She doesn’t watch much of the games but I thought that was the perfect summary. This is actually fun.• Chad Whitener is a boss. Kyle Fredrickson mentioned this on Twitter, but OSU’s ability to plug and play at linebacker and defensive line is astonishing. Deep and good. What a world when OSU is deep and good at linebacker and defensive line.• Gundy iced TCU’s kicker in the first half. That was great. Gundy is the best. He was pimping his visor walk so hard at the end of the game.VISOR TIME!— Pistols Firing (@pistolsguys) November 8, 2015• The Jordan Sterns targeting call? That would have been a huge loss. I get where they’re coming from (I guess), but that was pretty soft (then again, so was the call against Texas Tech last week).This was right after the targeting call, by the way.• It’s going to be difficult to move LSU and Alabama up this week as well as OSU down, but surely the College Football Playoff committee will figure it out (OSU scored too much, didn’t allow enough et al.)• I wish I parented as hard as Glenn Spencer coaches.All #okstate fans right now.— Pistols Firing (@pistolsguys) November 7, 2015• TCU’s nine points in the first half was the fewest it has scored in a first half all season.• I thought Gundy needed to let the Commander in Chief do paperwork for most of the game after those first few Rudolph drives. Get his 6th season in order, maybe sign a few bills into law. Whatever. Just let No. 2 ride a little bit.• Mason Rudolph at home: 13 TD | 2 INT. Mason Rudolph on the road: 8 TD | 9 INT.• Leave, Mike. Leave!• How great is the 2:30 game in November when daylight bleeds into those damp, chilly fall evenings? It’s basically the perfect weather/time slot for college football.• The only teams to beat OSU in Stillwater since 2010? OU, Texas, WVU and Nebraska.• Blake Jarwin might be the most underrated player on OSU’s team.• Yes.last_img read more

Tuesday Poll: Who Should Be The Starting RB For Oklahoma State

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Carson Cunningham thought of this week’s poll question, and it’s a good one. We got a taste of all the running backs on Saturday against Southeastern Louisiana so which one do you think should start?I’m genuinely curious to see what everyone says, and I have a more clear-cut opinion after one week even if it was one of the worst opponents Oklahoma State has ever faced. You can vote on Twitter. Sorry to Jeff Carr for not including him. Twitter limits you to four choices.Tuesday poll question: After Week 1, who should be the starting RB for #okstate? Limited to 4 choices on Twitter.— Pistols Firing (@pistolsguys) September 6, 2016last_img read more

The Reload: Top Running Back Target Picks Vols; Dead Period Begins

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The Reload is PFB’s recruiting recap catching you up to speed with the latest Oklahoma State recruiting news, with an ear to the ground for what to expect.2018 running back target commits to TennesseeOver the weekend, Oklahoma State missed on yet another top running back target as Georgia all-purpose back Lyn-J Dixon pledged to the Tennessee Volunteers over OSU, Michigan State, Texas, Alabama and others.AdChoices广告Dixon had 18 listed scholarship offers but was considered a heavy Vols lean, even after naming the Cowboys in his top 12 schools recently.With Dixon out of the mix, Texas star Keaontay Ingram committed to Herman’s Horns, and Tae Provens committing to LSU over the weekend, the list of OSU’s top options at tailback are basically wiped clean. Which could open the door for. ….Ta’Zhawn Henry could be tailback targetThree-star all purpose back Ta’Zhawn Henry does not have an OSU offer according to recruiting services, but one could be coming soon after OSU missed on several of its top targets. Henry is a 5-foot-8 prospect from Houston with offers from TCU, Arizona, Baylor, Colorado, Iowa State and others. Henry announced this weekend he will make his college decision on August 8, where in-state TCU figures to be the favorite. Right now, though, I expect OSU to give the full-court press to Fitzgerald (Georgia) athlete James Graham, who OSU wants to bring in as a tailback. SMU pledge Jahmyl Jeter, who was offered this month, remains in the conversation as well.2019 linebacker Marcel Brooks names top 132019 outside linebacker Marcel Brooks dropped his top schools over the weekend and included OSU in the mix along with OU, Florida State, TCU, Texas, Oregon, Penn State, Florida, Baylor, Texas A&M, LSU, Alabama and Clemson. (In other words, every school that’s offered him is in his top schools except for Colorado, Houston, Illinois, Utah and SMU.)Brooks is an outside linebacker/safety offered by OSU to fill its star linebacker position. He’s a star recruit from Marcus High School in Flower Mound, Texas.Recruiting dead period in effectFrom now until July 9, the football recruiting dead period is in full effect. Unlike the quiet period, which simply prevents off-campus contact or viewing, the dead period is extremely restrictive as far as NCAA rules.What’s not allowed: No in-person contact allowed, even if a recruit visits campus.What’s allowed: Written and electronic communications are still permitted.I can hear Mike Gundy thumbing through his snapchat filters as we speak!last_img read more

Desiree Ellis named Banyana head coach

first_imgTransfers Desiree Ellis named head coach of Banyana Banyana Safa Media 19:24 22/2/2018 FacebookTwitterRedditcopy Comments(0) Desiree Ellis - Coach of South Africa Backpagepix Transfers South Africa Slovakia Cyprus Women’s Cup Ellis has been in charge of Banyana Banyana on an interim basis since 2016 – after the Rio Olympic Games. She takes over from former coach Vera Pauw Desiree Ellis has been appointed permanent head coach of the Sasol-sponsored Banyana Banyana with immediate effect.SAFA President, Dr Danny Jordaan made the announcement in Johannesburg on Thursday, 22 February 2018.“We are glad to announce the appointment of Desiree (Ellis) as Banyana Banyana coach; she fully deserves the appointment as she has come through all the ranks of our national teams. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp “Desiree has three tasks to achieve; qualify for AFCON 2018 in Ghana, qualify for FIFA World Cup and the Olympics. I am confident Banyana Banyana will be up to the task,” said Dr Jordaan.Ellis took over on an interim basis soon after the Rio Olympic Games.At the time, the former Banyana Banyana captain was the assistant to the Dutch-born Pauw.“It is still sounds unreal; I honestly can’t believe it is really happening. It has always been a dream of mine to be the head coach of Banyana Banyana; nothing comes bigger than this. Being in the acting role since 2016 has probably prepared me for the most daunting task of them all in women’s football. I have always believed, and now it is a reality,” said Ellis.“I will be failing in my duties if I did not thank the South African Football Association (SAFA) for entrusting me with this job, even in the acting capacity. This appointment can only mean we are doing something right in women’s football, and I hope it becomes a symbol to many girls and women out there that if you dream it, you can live it. I will do the best of my ability to make sure we continue on growing this beautiful game.”Her first assignment as head coach will be the Cyprus Women’s Cup, a tournament she is very familiar with.Banyana Banyana depart for Cyprus on Friday, 23 February and will play their first match on Wednesday, 28 February against Slovakia.The other nations in Group C are Korea DPR and Hungary.The 54-year-old Ellis is well aware what is at stake.“Banyana Banyana has a very hectic 2018, and this Cyprus Cup could not have come at a better time. Because of the nature of the tournament, we are unable to win it but will instead use every opportunity to get ready for the upcoming AFCON qualifiers and the tournament proper – which also doubles up as a World Cup qualifier. But we are confident we will not disappoint as I believe we have a very solid team that will do the business,” added Ellis.“I will also like to take this opportunity to thank everyone who has supported me on this journey – all the players, the coaches, colleagues. I also need to make a special mention about Vera Pauw, from whom I have so learnt so much, as well as our proud sponsor Sasol, without whom we would not be here today. I believe with South Africa behind Banyana Banyana, 2018 is going to be a great year for all of us. We have a lot of work ahead, but I am confident we will get to our destination, which is qualifying for the World Cup in France.”Ellis has been in charge of Banyana Banyana in 15 matches, starting with the friendly international clash against Egypt (22 October 2016), which ended with South Africa winning 3-1 at the Dobsonville Stadium.In total, she has won eight encounters, drew two and lost five. Her side has scored 27 goals and conceded 15 in the 12 away and three home matches.Ellis is the only person to win the COSAFA Cup as both player and coach, and during her acting role, Banyana Banyana was voted the 2017 CAF African Women’s Team of the Year.South Africa finished fourth at the CAF African Women’s Cup of Nations in Cameroon in 2017.last_img read more

Higuain in, Icardi and Dybala out of Argentina squad

first_imgArgentina Higuain recalled but no place for Dybala or Icardi in Argentina squad Dom Farrell 02:37 2/3/2018 FacebookTwitterRedditcopy Comments(0) Messi and Higuain - Cropped Getty Images Argentina World Cup Argentina v Italy Spain v Argentina Spain Italy Friendlies Paulo Dybala Jorge Sampaoli has once again shuffled his all-star Albiceleste forwards, with the two Serie A stars the men to miss out this time Gonzalo Higuain has earned a recall to the Argentina squad for this month’s friendlies against Italy and Spain but Paulo Dybala and Mauro Icardi miss out.Higuain is sidelined with an ankle problem and is a doubt for Juventus’ crunch Champions League clash with Tottenham next week.Nevertheless, his 14 Serie A goals this season have been enough to persuade Jorge Sampaoli to select the frontman for the first time since September. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Higuain’s Juve team-mate Dybala has made a pair of substitute appearances since returning from a hamstring injury but misses out alongside Icardi, the Inter captain who has only scored once since the turn of the year.Sergio Aguero was, like Higuain, dropped earlier this season – reflecting the considerable strength Sampaoli enjoys in forward positions, even allowing for Dario Benedetto’s cruciate knee ligament injury – but his prolific recent run for Manchester City made the 29-year-old a safe selection this time around.Giovani Lo Celso is retained in midfield, having made his full international breakthrough in the November friendlies with Russia and Nigeria, but there is still no place for his Paris Saint-Germain colleague Javier Pastore.Everton defender Ramiro Funes Mori is included after returning to training following two knee surgeries, although the centre-back has not played competitively this season.Ajax left-back Nicolas Tagliafico and West Ham midfielder Manuel Lanzini will have the opportunity to add to the caps they won in last year’s end-of-season tour to Australia and SingaporeUncapped Chelsea goalkeeper Willy Caballero, 36, has been called up alongside Sergio Romero and Nahuel Guzman.Sampaoli will later add players from the Argentine Primera Division to what is presently a 22-man group over the coming days.Racing Club’s Inter target Lautaro Martinez is expected to earn his first call-up after scoring a hat-trick in front of Sampaoli in Tuesday’s 4-2 Copa Libertadores win over Inter, while Boca Juniors star Cristian Pavon is also in line to feature after impressing during Argentina’s last friendly run-out against Russia and Nigeria.[SELECCIÓN MAYOR] Estos son los jugadores del exterior convocados por Jorge Sampaoli para los amistosos ante Italia y España.— Selección Argentina (@Argentina) March 1, 2018Squad in full: Sergio Romero (Manchester United), Nahuel Guzman (Tigres), Willy Caballero (Chelsea); Javier Mascherano (Hebei China Fortune), Nicolas Otamendi (Manchester City), Federico Fazio (Roma), Gabriel Mercado (Sevilla) Marcos Rojo (Manchester United), Ramiro Funes Mori (Everton), Marcos Acuna (Sporting CP), Eduardo Salvio (Benfica) Nicolas Tagliafico (Ajax); Lucas Biglia (AC Milan), Ever Banega (Sevilla), Leandro Paredes (Zenit), Angel Di Maria (Paris Saint-Germain) Manuel Lanzini (West Ham), Giovani Lo Celso (Paris Saint-Germain); Diego Perotti (Roma) Lionel Messi (Barcelona), Sergio Aguero (Manchester City), Gonzalo Higuain (Juventus)last_img read more