Another controversy, CWG identity card to cost Rs 4,000

first_imgThe list of Commonwealth Games (CWG) organising committee’s (OC) irregularities is getting longer by the day. Days after it was exposed that the organisers are procuring things like treadmills, refrigerators, tissue rolls and soap dispensers paying much more than their actual prices, it has now come to light that the OC has also approved a deal for identity cards meant for the Games for a whopping cost of Rs 4,000 a piece. With Games being just 50-odd days away and the city far from ready, Headlines Today has now unearthed a new scam and possesses documents pertaining to the I-card deal. The Suresh Kalmadi-led OC gave I-card contract to a company called Gold Medal System. According to the agreement, company is to supply 50,000 I-cards at the cost of Rs 20 crore. Ironically, there is nothing special about these I-cards to justify this exorbitant cost. Moreover, the contract for these cards was awarded despite the finance committee putting forth strong objections on record. A quick comparison of the cost of some I-cards will explain the scam. An Olympic Games I-card costs Rs 1,000, while one for Cricket World Cup costs just Rs 800. Even the hi-tech Parliament I-card costs Rs 2,500. Then what is so special about the CWG I-card? While a Parliament I-card is equipped with radio frequency tag, the CWG card has no such feature. The Parliament card also comes with a multi-layer security strip attached to it, while the Games card has only one code bar. Headlines Today accessed the minutes of the OC meeting that cleared the deal. Documents prove that initially three companies came forward for the project out of which two backed out. So, the contract was awarded to Gold Medal System at the last moment. The members of finance committee opposed the move but its warning was ignoredadvertisementlast_img read more

SPORT-PCB-ASIF 2LAST

first_imgAsif took a hard shot at his critics in a recent Asif took a hard shot at his critics in a recent interview given to a cricket website where he said cricketers, who are opposing his return along with Butt and Aamir, may not be in the team in future. “This is not a local village team where some players dont want others to play. If one or two players dont want to play alongside us, then who knows, they may not be in the team themselves,” Asif said. “Players come and go,” he said insisting that nobodys selection was guaranteed. Asif stepped up the ante when he said that those former players, who are speaking out against him or Butt and Aamir, had a right to their opinion but they were not selectors and he didnt think they could influence the selectors as what mattered was our performances on the field. Asif apparently has also rubbed the Pakistan cricket board the wrong way by indicating to them through some channels that they should let him know whether they have any plans for him in future and if not they should allow him to try his luck in the foreign leagues. PTI CORR FK FKlast_img read more

Prez to inaugurate Diu tourist festival on December 1

first_imgAhmedabad, Nov 28 (PTI) President Pranab Mukherjee will inaugurate the first edition of Festa-de-Diu festival being organised by the administration of Daman and Diu on December 1.The over 2-month-long festival aims to promote Diu as a tourism destination and eyes to attract 32 lakh tourists, including foreign tourists.”Last year the footfall of tourist to Diu was 17 lakh. We aim to increase this footfall to 32 lakh and that is the reason we have organised this festival,” Director of the festival Manish Agarwal told reporters here.The President has consented to inaugurate the festival, he said.”We will organise many cultural, social and musical events and have called leading bands and musicians to perform in Diu during the festival,” he said.”We will also build 60 tents for special accommodation of tourist,” he added.The Administrator of Daman and Diu and Dadra and Nagar Haveli Ashish Kundra had said the festival will have several attractions, including beach tents, bungee jumping, adventure sport, hot-air balloons.”During the festival, tourists can also enjoy cultural nights to be held every week. We have lined up several top singers to perform here during the festival, such as Kailash Kher and Shaan,” he had said. PTI PD NRB AARlast_img read more

SPORT-WAWRINKA-FEDERER 2 LAST

first_imgFederer said he was well ahead of his target of reaching Federer said he was well ahead of his target of reaching the top eight before Wimbledon and said he was enjoying the very different feeling of success late in his career.”At 25 I was winning 95% of my matches and eventually you are just on this train where you just keep rolling and you just expect yourself to win a lot, you play many more tournaments and you are just racing from one to the next, it was an incredible experience to be able to keep that high level for so long and be beating so many other guys and win so many finals in a row, I had some unbelievable records,” he said.”It is definitely very different, this year is very different to any other year that I have had, last year was also very different with the injury. But with the age, the comeback, I think this is very very special for me and I definitely see things differently to how I ever have (in the past), it is normal when you realise that you are not going to have another 15 years to play on tour,” he said.Federer could face a strong challenge from old rival Rafa Nadal who is seeking his first ever win in Miami after losing in four finals at the Key Biscayne venue.The Swiss, a winner in 2005 and 2006, is the only former winner in the field and is looking for a third sweep of Indian Wells and Miami titles. AFP AH AHadvertisementlast_img read more

360i is on Ad Age’s 2019 A-List

first_imgToday, we’re excited to share that 360i has been named to the 2019 Ad Age A-List of the top shops in the country, marking the 9th year in a row that the agency has been honored in the annual A-List issue.Credit: Photography by Stephanie Diani360i’s placement on the 2019 A-List arrives after a busy year filled with evolving leadership, ambitious wins, and bold experiments with new technologies. The honor is a testament to our ability to drive value for clients with our integrated service model, and underscores our track record of delivering best in class service across Creative, Strategy & Insights, Integrated Media, Performance, Search, Social, Analytics, PR, Voice and more – all under one roof.Ad Age emphasized this in their A-List feature profile of the agency, saying: “[360i] began as a regional search agency based in Atlanta, later evolved into a digital creative and media firm and now does work ranging from comprehensive integrated assignments to very focused search, analytics and martech consulting. The combination of comprehensive offerings and flexibility served the Dentsu-owned agency well in 2018, when it did attention-grabbing work on new platforms like voice and began rethinking how clients and agencies work together. ”The Ad Age A-List issue highlights the very best players operating in the modern advertising industry, with coverage devoted to celebrating everything from top multicultural agencies to the finest production companies. 360i was placed on the eponymous “A-List,” which ranks the top ten advertising agencies operating in the United States.Ad Age first revealed that 360i would be featured in this year’s A-List issue in March, when it announced the full list of 2019 honorees. However, the publication didn’t disclose honorees’ exact placement in the issue until Monday evening, during the Ad Age A-List and Creativity Awards Gala. In addition to earning a place on the A-List, 360i also took home the Creativity Award for Best Use of Voice Technology for our work on HBO’s Amazon Alexa skill, “Westworld: The Maze.”Read the full article in Ad Age.last_img read more

8 No-Heat Summer Recipes

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

What Men Want: 7 Traits Men Look For In The Women Of Their Dreams

first_imgFor years, we’ve talked about finding the right woman — someone we can ride the waves of life with, who will stand by our side for better or for worse.As a man, committing to The One is among the most important decisions we make in life; some may even argue it is the most important.The woman we decide to share our world with is the one who will mother our children, help us plan life, pick us up when we’re down and make us better men than we are right now.But, what does the right woman look like in our eyes?For years, women have been sharing what they want in men, but there’s this widely-held stereotype that all we want is the so-called “trophy wife.” I don’t agree with that notion.You see, there’s so much that should go into deciding whom to share your life with — characteristics, in a sense, that stand the test of time.So, what is it we men want in a woman?1. CharacterBeing truly beautiful has nothing to do with what you look like, but everything to do with who you are.I’ve met quite a few beautiful women in my life whose personalities were as appealing as the dirty concrete in a New York City subway station.I’m sorry, but it’s true.We want people who put as much time and energy into ensuring they look good as they do into being genuine and real. You know “that girl” you are around your girlfriends?That’s who you really are. Don’t be so hesitant to be that way with us.We see you laugh uncontrollably with your friends, so laugh with us. We love women who have senses of humor and don’t take life so seriously.Be yourself. Order a cheeseburger for lunch. Get ketchup all over your face.Put on sweats and a t-shirt when we come over. Skip makeup and don’t do your hair. It’s all okay; we actually like that.You know that Drake song when he says, “Sweatpants, hair tied, chillin’ with no makeup on, that’s when you’re the prettiest…”?Well, he’s right.We love when you get dressed up and feel beautiful, but know that you don’t need to flip a switch from your real self in order to gain our acceptance.If there ever comes a point when you feel a need to do that, well, you’re just with the wrong man.2. RespectHow you present yourself says a lot about who you are.Wearing clothes that accentuate your body is nothing new, nor do I believe it’s disrespectful. But, that’s not where I am going with this.In today’s society, there’s something called social media, and it’s basically your résumé for men. Where you go, whom you go with, what you say and how you say it reflects you as an individual.And, truthfully speaking, men don’t want someone who is everywhere, doing everything, with everyone.Little boys who want the popular girl might, but real men don’t play those games.You can’t respect a man if you don’t respect yourself. It’s not a knock, but seriously, how would that be possible?We prefer the woman who’s sitting home, reading a book as opposed to getting drunk with her friends on the weekends; we prefer the one who’s life is kept more low-key, as it makes her more intriguing.The less we know about someone’s life, the more interesting that person becomes. It forces us to engage, to inquire, to seek out.Our conversations with you gain substance, and this becomes appealing.If we know everywhere you’ve been and everything you’ve done, where does that leave us?3. AffectionMen are very physical human beings. Everything for us elevates with touch. By nature, we’re drawn to it.It goes without saying that a woman who is very free with her offerings of affection will entice us. It’s very warm and welcoming to a man.Just like you, we want a woman to reach out and grab our hand; we want for you to come over and kiss us randomly; we want for you to hug us and ask us how our day was. It evokes this feeling of being wanted.It just strengthens that connection we have with you and opens up lines of communication, but more importantly, makes us feel comfortable — invited in, so to speak.4. IntelligenceStimulating conversations make a man go crazy.Intelligent women are ones who know so much about the world around them, but even more so, have a keen interest in making it a better place.They think critically and engage our senses. Furthermore, they have this drive to be successful, which in itself, can be the biggest turn on there is.There’s more to life than the latest handbag, designer shoe or next episode of your favorite reality TV show.We’re guilty of it, too, bombarding you with football on Sundays or even forcing you to watch “SportsCenter” every night.The decisions we face in life can often present us with uncertainty and having someone insightful by our side can help us make the right ones.This doesn’t require a degree from Harvard, or any degree for that matter, just intellect, reasoning and understanding.5. ConfidenceLife is difficult.Every day is a struggle to get through and having a confident woman by your side is key to pursuing your dreams.A woman who loves herself, regardless of her own flaws, will love a man for all of his. Beyond loving you, she will knock down the doors of resistance and reach for the stars with you.There’s something sexy about a confident woman, and it has nothing to do with looks.To be truthful, we don’t notice every one of your flaws. You know, the ones you spend hours in the mirror pointing out to yourself.If we found ourselves attracted to you, know that we aren’t analyzing every inch of your body to find perfection. That doesn’t exist, and we aren’t looking for it.Knowing she understands her worth is innately appealing. In essence, you’re looking at someone who can complement you, not just be a trophy at your side.She knows what she wants and isn’t waiting for you to give it to her.Beyond that, she’s content with herself and her body.As crazy as it may sound, confidence is something we can feel from a sexual point of view. It’s almost like an energy that draws us in and makes for an even better sexual experience.6. AmbitionMen love to be caretakers and “planners” for our families, but we also love a woman who can plan that life with us. We don’t want to have to make every decision alone. We need a visionary, one who can see beyond today.Determined women are more committed, simply due to the fact that they have laser focus.There are no uncertainties about their futures because they understand what it takes to get there.Failure isn’t a choice for them.Ultimately, a woman who is willing to push forward to be the best mother to her children or have a successful career is one who will strive for a successful relationship.When things get tough, she won’t be so easy to quit and walk away. If she lacks ambition, however, odds are that result might look a bit different.Aspiring people, in general, usually figure out how to make things work.7. HumilityNaturally, humble people focus their energies outward. When searching for a life partner, this becomes very attractive to a man.Humble women exude this compassion for others, putting others’ happiness before their own. But, they do this in such a way that brings them peace and protection.Knowing that someone has this desire to put us first immediately shows that your ego won’t get in the way of creating a strong partnership.I think we understand the whole “let’s play hard to get” mentality, but tell me how wasting all of that energy really serves you well? It doesn’t.If we decide to tell you how we feel about you, or even tell you how beautiful we think you are, don’t look at us as if we have 10 heads.It takes a tremendous amount of courage to do that.Be humble and have the decency to acknowledge it, even if you don’t necessarily feel the same way.There’s this misconception that looks, popularity or even social status will find you true love, but it won’t.So, stop trying. What matters is whom you are — that’s what a real man wants.Just you, flaws and all.Sourcelast_img read more

You Get What You Give: Social Media Engagement Translates Into Sales

first_imgFor those of you still hesitant to launch your brand’s involvement in social media, here’s another wake-up call: A new Learn how to use social media to manage your company brand. be there people are more likely to purchase and recommend products/services from brands they follow in social media The study proves a valuable point: Successful online relationships are just like successful offline relationships.  You wouldn’t expect to develop a mutually beneficial relationship by always taking and never giving something back, would you? out there to sign up for Twitter and Facebook accounts, I don’t know what will. study released by Chadwick Martin Bailey and iModerate Research Technologies it’s not enough just to People are 51% more likely to purchase products from brands they follow on Facebook. If this doesn’t 79% of people are more likely to recommend a brand once they become a follower of it on Twitter. People are 67% more likely to purchase products from brands they follow on Twitter. 60% of people are more likely to recommend a brand once they become a fan of it on Facebook. Social Media Engagement Our suggestions? It’s simple, really. in social media Rather, you need to be engaging your followers and fans with valuable content and marketing offers in order to be successful in keeping them — many of which are potential customers — engaged with and excited about your brand.  Followers desire a brand presence that is worthy of their support and appreciation.  In exchange for their support, you need to give them something in return. center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Download the free video . Sign up for Facebook and Twitter if you haven’t already. Start creating interesting content Video: How to Use Social Media to Manage Your Company Brand Online While these statistics alone are impressive, perhaps the most important takeaway from the study’s results is the motivating factor behind people’s social media engagement with brands.  You guessed it: offers.  While some indicated they followed a brand just for the sake of showing support, most people are in it for the goods.  They want something in return, such as a discount, new information or remarkable content.   Topics: convince all the social media skeptics Specifically … Originally published Mar 18, 2010 12:48:00 PM, updated October 20 2016 and learn how to manage your company brand effectively using social media. , whether in the form of blog articles, webinars, videos, etc. Share this content with your social media followers. (We think you’ll find that you’ll be rewarded with more followers, more leads, and ultimately, more sales!) . surveyed over 1,500 people to reveal thatlast_img read more

The Future of Foursquare: Understanding Location-Based Marketing

first_img Foursquare proactive notifications is something else Crowley would like to build. When a user walks by a coffee shop, for instance, they would receive a notification that a friend visits that shop often and recommends it. Foursquare would also be looking at new technologies like Location-based marketing can be a valuable customer aquisition and retention tool for brick-and-mortar businesses. Many Web platforms will be competing to offer services bridging the gap between online and offline marketing efforts. With fewer than 8 million users, Foursquare is fighting an uphill battle against some of the Internet’s most successful companies. Creating Serendipitous Experiences Foursquare At SXSW Interactive, Marketing Takeaway founder Dennis Crowley and Crowley is working on partnerships and not looking to sell the 50-person company at this point. He explained that 250,000 businesses use Foursquare and the company will be charging businesses for some advanced marketing opportunities. While Crowley isn’t planning on including ads in Foursquare, he did not completely rule out the possibility. During the interview Crowley announced that the service was going to expand its venue API and is working to create a standard for venue identification numbers. Crowley also elaborated on the recent launch of Foursquare’s 3.0 version. This new version, he said, is all about recommendations and resurfacing user data to help improve serendipity for users.  NFC Topics: Prompting People to Be Proactive that will help users checkin to locations more easily in the future. Originally published Mar 15, 2011 6:00:00 PM, updated October 20 2016 Do you like the direction Foursquare is going with version 3.0? As a business with a retail location, you should claim your business on location-based networks like Foursquare and test out some of their marketing features to see if it impacts foot traffic into your business. After this type of testing, you can determine if a bigger time and monetary investment is needed. If you don’t have a physical location, it is probably best to monitor the changing opportunities in the location-based marketing industry while investing time and resources into tactics that are currently a better fit for driving results for your business. The new app adds an Explore tab which is Foursquare’s first attempt at becoming a true recommendation engine. The addition of that feature throws Foursquare into the competitive land dominated by Yelp, Google and Facebook. In a year, Crowley stated, Foursquare should be a tool that knows what people like and recommends new things for them to do. founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. Mashable Foursquare Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Rules for Creating Great Presentations from @NancyDuarte

first_img Topics: Originally published Jul 22, 2011 1:17:00 PM, updated July 28 2017 Presentations With over a quarter million presentations under her belt, including notable ones like Al Gore’s An Inconvenient Truth , Nancy Duarte reigns supreme as the world’s most sought-after presentation expert. Recently, Nancy paid a visit to HubSpot in preparation for her appearance as keynote speaker at 2011 HUGS , and shared a bit of her wisdom on what sets apart great presentations from average ones.Nancy Duarte’s Five Rules for Creating Great PresentationsFace it. Most presentations are not great. Many of us have come to rely on tools like Powerpoint to facilitate meetings and convey ideas—yet more often than not, we fall short.  How in the world is a slide like this going to inspire action?Great presentations can and do inspire change. They make meaning. They move people. Use these five simple but powerful rules to elevate your next presentation from mundane to magnificent.RULE #1: Treat your audience as king. Like any good content, great presentations focus less on the author and more on the audience. Don’t just throw together slides that force your point of view on the audience; design slides that meet THEIR needs. What does your audience want? What unites them? What incites them? What can you do for them? Why should they adopt your view? And finally, what steps do they need to take? Don’t forget that the last slide is the one they’ll most remember, so take extra care to be very clear on that final page.RULE #2: Spread ideas & move people. Don’t just share your ideas or your data; make meaning. Don’t focus solely on changing minds; put some effort into changing hearts. Powerful imagery and though-provoking video are excellent tools for connecting your audience to your message emotionally—which after all is how humans ultimately make decisions, and what separates man from machine.RULE #3: Help them see what you’re saying. On average, half your audience will be verbal thinkers, and half will be visual. Cater to both by brainstorming graphics that will effectively communicate your words. Then apply a consistent look that helps attract, not distract your audience from your message.RULE #4. Practice design, not decoration.Nancy rightly points out that 90% of the creative process is actually de structive. You create a slide—and then slowly but surely see what you can peel away. Do you have one main point? Consider using just a single word on a slide to convey your core message. Want your audience to remember several ideas? Don’t plop them all bullet-style on a single slide; reveal them one at a time, creating story, and share an example or anecdote to illustrate each one. Have an image or quote that accurately expresses your idea? Let it! Don’t be afraid to remove everything else from the slide, and let that one powerful image say it all.RULE #5. Cultivate healthy relationships with your slides—and your audience.Too many of us “hide” behind our slides. We overload them with text and complicated diagrams, hoping they’ll reduce the communication burden—when actually they increase it. Reduce the amount of text on your slides as much as possible. Put all of the details in your notes, and practice like crazy! Get in the habit of using slides only as ‘digital scenery’ and connecting eye to eye with your audience. Remember: the Audience is King.You can hear Nancy share more wisdom in person at the 2011 HubSpot User Group Summit next month where she’ll be the lunchtime keynote speaker. Better yet, consider attending BOTH the Inbound Marketing Summit —where you’ll hear from folks like Guy Kawasaki, Dan Heath and Chris Brogan—and HubSpot User Group Summit, so you can meet Nancy in person AND up your overall inbound marketing game. The two events are back to back in Boston this fall.In the meantime, take a moment to ponder Nancy’s Golden Rule: Never deliver a presentation you wouldn’t want to sit through yourself.  Amen! image credit: from Nancy Duarte’s best-selling book,  Slide:ology The Art and Science of Creating Great Presentations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Develop an Unforgettable Voice in Your Writing

first_img Topics: Writing Skills To be a successful writer, you must possess an unforgettable voice. This is the mysterious “knack for writing” that people talk about. It’s not just about stringing words together in a pretty way. It’s about having a voice that is powerful, unique, and unforgettable.Cultivating a voice isn’t easy, but it’s possible. It lies within your power to hone, develop, and sharpen your writing voice. In this article, I’ll share seven of the techniques that helped me to develop my writing voice. I’m confident they will work for you, too.1) Give every article a laser focus. Every article should have a focus. It needs to be about one thing. Even if you have fourteen points, the article itself should have a single, focused theme.Let’s say you’re writing an article right now. If I were to look over your shoulder and ask, “What are you writing about?” You should be able to tell me in just a couple seconds what the article is about. No pausing, no thinking, no stopping. You know.  The article you’re reading right now has a laser focus: How to create an unforgettable writing voice.That’s seven words. Sure, I have seven points within the article, but the article itself is about one thing. If you can state your big idea in fewer than 10 words, then you’re on the right path. Your laser focus needs to be short.This is what successful landing pages do, too. They have a headline that explains succinctly what the product or service is all about. As an example, let me share some data from HubSpot’s roundup of successful landing pages. These landing pages are good. Each of them use a laser-focused headline to communicate the big idea — just check out those word counts.Having a good voice is as much about the overarching subject of your writing as it is the specific words that you use. Your voice — strong, authentic, and unforgettable — depends on your ability to express a single laser-focused theme.2) Be opinionated and dangerous. You’ll do your best writing when you write about something you feel strongly about.I saw this in action a week ago when my friend told me he wrote the foreword to a book. I didn’t know he could write. In fact, I knew he couldn’t write, because I’d seen some of his attempts. But when I read his foreword, I was blown away. This guy killed it!Here was the difference. The stuff I had seen him write before was content on a topic he wasn’t passionate about. The foreword that I read was a book about his hobby. He had strong feelings on the subject matter, and he let his unforgettable voice shine through.Readers love a good opinion piece from someone who knows what they’re talking about. You don’t have to be unpleasant or harsh about it, but you can certainly let people know what you think.Writer Jeff Goins recommends that you “write something dangerous.” Caution stifles you. It totally ruins your voice. Throw some of your caution to the wind, and write something riskier that you normally would.I’ve done the dangerous thing before. I’ve also tracked my metrics to see if my dangerous blogs made waves. (They did.)3) Write from the first person.Always write from the first person. Few things are as unreadable as a “voice” that is from some disembodied corporate entity.People don’t want to read what a corporation is saying when they’re on your blog. They want to read what you are saying — from one first-person individual to another.The awkward third-person voice is one of the reasons why some corporate blogs fail often fail. Some cubicle dweller with a bachelor’s degree in English is told to “blog about our company, and oh-by-the-way, use a formal third-person voice because our editorial guidelines insist upon it.”She tries — she really tries.But no one is going to read it except her parents. Because it’s boring as heck. If she decides to buck the editorial sacred writ and be herself, she might get 400X more traffic and quadruple the engagement level.I always use a personable and first-person tone on my blog, Quicksprout.com. I do it on my site, Neilpatel.com, which is little more than a landing page for my consulting business. It’s not narcissistic; it’s strategic.Buffer writers do this this on their blog, which is wildly successful. Buffer’s co-founder Leo Widrich has mastered the first-person storytelling voice. So when you write, ask yourself “Is this how I talk?” If the answer is “Um, not really,” then you probably need to try again.4) Tell a story.Everyone loves a good story. When you free yourself to write a story, you’re freeing your own unique and unforgettable voice.Some my most popular blog posts are stories. People connect with stories. They are carried along with the narrative flow. “Storytelling is central to human existence,” as a Wired.com article put it. Adam Gopnik of The New Yorker had this brilliant snippet of prose regarding stories:”Stories, more even than stars or spectacle, are still the currency of life, or commercial entertainment, and look likely to last longer than the euro.”You may not think of yourself as a “good writer,” but can you tell a story? Can you tell a story to your four year-old daughter? Can you share an anecdote at a party? Can you tell your life story to a mentor? You’re a natural storyteller, because it’s wired into our DNA.It’s when you’re in storytelling mode that your authentic voice comes through. When you write a story, it activates your brain, as a Lifehacker article explains. And when that happens, you’re able to create a line of direct communication with your readers.Try the “once upon a time” technique. Write those four classic words, the opener to any story, and just let it flow. It doesn’t matter whether you think your industry is boring or not. Your story can be about a business success, a personal discovery, an event that happened, or whatever.When you edit your article, you can delete the “once upon a time” bit. What remains is a story that your audience will identify with.5) Sit on it for a day.After you write your article, wait a little while. Let it get cold. Let yourself forget about it. Let your mind freshen up. Then, go back and rework it.“The first draft of anything is garbage.” Ernest Hemingway said that, not me. So you need to write quick, then edit slow. I always go back and edit the crap that I wrote the first time around so I can make it uncrappy after a day passes.Jennifer Egan, a very good writer, said this about writing and first drafts:”I haven’t had trouble with writer’s block. I think it’s because my process involves writing very badly. My first drafts are filled with lurching, cliched writing, outright flailing around. Writing that doesn’t have a good voice or any voice.”In order to have a good voice, you have to edit your writing. Your rush of writing doesn’t have perfect voice its first time off the keyboard.The best approach is to wait a day. Your subconscious mind is editing your article as you go about your other daily routines, arranging your memories while you sleep, and sharpening your ideas. When you come back to edit your rough draft a day later, you’ll be able to nail it.6) Think about your reader while you write.  I’m going to write something in the next sentence that might sound a little touchy-feely. I was thinking about you when I wrote this article.Don’t get weirded out. Before I wrote this article, I spent a lot of time reading other HubSpot articles. I even conducted a search to find out which of HubSpot’s articles were the most wildly popular over the past six months.The reason why I did this was because I want to find out what HubSpot readers want to know. I want to write to a person — the HubSpot reader, the ever-learning marketing professional. I want to write this for you.Speaking to one’s audience is half of the process of communication. Communication, whether written or spoken, consists of two symmetrical halves no matter who’s doing the talking or writing. It looks like this: I, as the writer of this article, am one of big circles. You’re the other big one. We are engaged in a cycle of communication whereby each of us gains information from the other. The challenge for me was that I had to receive your information beforehand by becoming familiar with your site. The rest of the communication cycle will go forward in the comments (if you choose).In order to be truly successful, I try to write in such a way that my message is as direct as possible, with no interference or negative feedback. The only way I can do this is by understanding the reader.When I write on my blog, I use a specific voice, because that’s exactly what my readers want and expect. I’ve come to know my readers really well, and I’m able to communicate with them like no one else can.My advice is is this — know your audience. And then write something for them.7) Read a lot of stuff. This final point has nothing to do with writing, and it has everything to do with writing.Your voice will start to sound like the stuff you read. That’s a good thing, as long as you’re reading good quality stuff.I read a lot, because I’m passionate about digital marketing, entrepreneurship, and helping other people succeed in their businesses. I read blogs like this one, plus books galore. Reading is what fuels my creativity and forms my voice. If I don’t read a lot, I don’t write well. It’s just that simple.Here is some of the reading that helps to shape my writing voice:Classic novels. These guys — Dickens, Hawthorne, Hemingway, Joyce — they knew what they were doing. Say hello to high school lit class again. You may not pull a James Joyce stream-of-consciousness technique in your next blog post, but simply reading good writing will help you develop a voice that is strong and unforgettable.Nonfiction best sellers. If there’s a book on this list that catches my attention, I read it. A book lands on a list like the New York Times Best Sellers because it’s popular. When I read books like these, I learn what people like reading.Really technical detailed stuff. It may be boring, but reading well-written technical posts is a powerful mental workout that will sharpen your own mind and writing voice. Do yourself a favor and dive into some deep stuff in your niche.Fun stuff. Go ahead and indulge your Buzzfeed fascination, laugh at The Onion, or check out The Oatmeal. Fun content like this is crucial to a well-balanced blogger’s diet. ConclusionReally good writing has an unforgettable voice. Anyone who takes the time and has the intention to cultivate their writing voice can do so.Here’s the process: Give every article a laser focus. Be opinionated and dangerous. Write from the first person.Tell a story.Sit on it for a day.Think about your reader while you write.  Read a lot of stuff.Follow these tips, and you’re bound to discover your unforgettable voice. Then other people will discover it, too.What tips do you have for developing an unforgettable writing voice?Image credits: communicationtheory.org Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 28, 2014 7:00:00 AM, updated July 28 2017last_img read more

Inbound Marketing’s Next Industry Disruption: The IT Reseller World

first_imgFrom outbound marketing to inbound marketing Macro ShiftMarketing Agency CommunityIT Reseller Community Solution From Project to RetainerThe first parallel is how modern marketing agencies are moving from projects to retainers as their main revenue model.Marketing agencies of old offered outbound marketing projects, typically advertising campaigns. But in an inbound world where buyers don’t want to be interrupted but rather are the ones initiating interaction with a brand, agencies are realizing they need to offer content marketing services so that buyers find this content when researching a brand. And such services need to be recurring because the volume of searches expand each day to cover new topics.Similarly, IT resellers need to move to a recurring revenue model and offer services on the software most in demand today — inbound marketing and marketing automation software.In my last gig at SunGard Availability Services, we ran a huge managed service offering which allowed SMBs to affordably get ongoing support for hardware maintenance. In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. hosting support becomes irrelevant and instead software services become vital because SMBs cannot economically support the myriad applications of today’s IT infrastructure.In this SaaS world, IT resellers can provide a managed service consisting of change management, process reengineering, reporting, and analysis, and move from $20k – $100k up-front projects to $2k – $10k/month retainers, just as marketing agencies did with their move to retainers.The Shift to InboundThe second parallel is how the marketing agency community has had to grow beyond its traditional channels of generating business: referrals, events, and cold calling.  Enough has been written about the ineffectiveness of trade shows and cold calling to generate business so I won’t belabor the point. Referrals worked well in the past (unpredictability aside) but increasingly buyers are researching solutions online rather than blindly trusting referrals. Indeed, a statistic from Corporate Executive Board, and cited here by Microsoft Dynamics CRM’s Seth Patton, suggests 57% of buyer research is completed before a vendor is ever contacted; you can bet this includes referrals as well.For marketing agencies, this has meant that they need to be found online — easily and quickly — for the terms CMOs are searching for. Marketing agencies in the HubSpot program determined that they needed to implement inbound marketing for themselves and blog consistently on topics of interest to their target CMO persona.Historically IT resellers have done a poor job of marketing themselves, often seeing marketing as a necessary evil. A major shift in mindset is required for IT resellers to reach their new buyer persona — the CMO.And the shift will happen in two steps: 1) Market yourself better, and 2) Use the knowledge of how you marketed yourself to become an expert in answering the CMO’s questions on technology decisions. The most economical way of doing both is to implement inbound marketing for the reseller’s own businesses, the same way marketing agencies did. And if resellers can make the shift, they can grow much faster than the rest of their industry — we’ve seen this happen already with agencies that have adopted inbound. Of the 60,000 odd agencies in the U.S. we’ve only seen 2,000 adopt inbound as a core offering, but they grew on average 40% last year. A similar small fraction of the 300,000 IT resellers worldwide will adapt and thrive to the coming changes — but the trend will need to start with a visionary.  Originally published Oct 13, 2014 6:00:00 AM, updated February 01 2017 From On-premise to SaaS offerings Topics: Change #1 CMOs complete 57% of their research before contacting agencies From CIO to CMO buyer Changing from projects to retainer services Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Implementing inbound marketing for oneself Change #2 This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. Industry giants like Microsoft, Cisco, IBM, and hundreds more have built their empires on the backs of this group of entrepreneurs.However, there are two major shifts that are threatening the viability of this community and it’s likely that the majority will cease to exist in the next five years.The Switch to SaaSThe first major shift is the move from on-premise to cloud-based software and hardware, typically delivered in a Software-as-a-Service format (SaaS). This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects — the bread and butter of the reseller community.Deploying SaaS software may still involve setup but the size of this up-front investment is a fraction of its on-premise brethren and why this model appeals especially to SMBs (the IT reseller’s target segment). In a world where most software and hardware is in the cloud, how will resellers earn money?  Surely it will not be from margins granted by the software or hardware they are reselling, which while significant, are the minority of a reseller’s revenue stream.CMOs Will Control the BudgetThe second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software:Salesforce buying $3.5B of assets to build out its Marketing CloudIBM buying CoreMetrics and Unica for $1BOracle buying Vitrue and Eloqua for $1.2BMicrosoft buying Marketing Pilot and Netbreeze to bolster Dynamics CRMBut the reseller community has grown up selling to the CIO and has all its contacts there. What happens when the primary buyer for resellers is no longer the main spender?Addressing these challenges is not for the faint of heart and it’s quite probable that most resellers will not be able to adapt. It will demand a rethinking of what services resellers offer and even how they generate business.A Similar ModelOne way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. Let’s take a look at how that community adapted.last_img read more

10 Analytics Red Flags All Marketers Should Look Out For

first_img8) Page Performance, Most Popular Page and Least Popular Page: These are two items that I follow closely with any website. After all, you want to rank for the pages that you planned to drive the most traffic. Under performing pages might have great content, but perhaps they are hard to find, lack a decent mobile presentation, or just aren’t linked within the content of your site and blog.9) Monthly Visits from Referrals: Aside from generating content to rank organically, we’re also creating content to other websites will link to us. Those links can become gold. But what if referrals from a great link are starting to trend down? It could mean that your competition is also listed with the referral, or the referral’s website has changed and your link is now buried.Either way, it’s usually a matter of finding out what changed and responding to that change. If you were guest blogging on another site, maybe it’s been a while since your last post. Or maybe you need to create some fresher content on your site for the referrer to link to.10) Overall Marketing Cost Per Lead: Factoring in all marketing expenses, what is the total marketing cost per lead? This is the most important analytic that your company is going to look at when measuring your performance. This number will fluctuate throughout the year but you want to keep an eye on it. This is why it’s so imperative that you keep track of all leads generated from marketing. Obviously, you’ll want the cost per lead to stay the same or go down.You should track this monthly and year-to-date.First, calculate the monthly cost of marketing. This includes everything such as salaries, software fees, AdWords fees, trade shows, etc.Secondly, determine the number of MQLs (Marketing Qualified Leads) that were generated in the last month.Then, divide the first number by the second number.Therefore, if the total cost of marketing is $10,000 per month, and in the month of January you produced 180 leads, then the Marketing Cost Per Lead is $10,000 / 180, or $55 per lead. Marketing Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Originally published Mar 10, 2015 2:00:00 PM, updated February 01 2017 In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is “What report should I be viewing?” and “What data matters most?”While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. If these numbers start to look bad, it’s a clear sign that something has gone wrong and your digital presence may not be performing as it should be.Let’s dig in:1) Keyword rankings versus your competition:While many people focus on their own keyword rankings, which is a good thing, don’t forget to focus on your competitor’s rankings as well. You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. As we all know it takes time to rank well for keywords, and once you start to see your competition move up, you have to act fast to stay in step. If you’re using HubSpot, you can find this information in the Keywords tool. Be sure to click the ‘With competitors’ ranks’ in the drop down next to the date range.2) Organic Query Search Terms:Make sure to install Google Webmaster Tools. Google is very stingy with sharing this information, and as of today, Google Webmaster tools is the only place you can get a comprehensive report on the search terms people are using to find your site. You might find some wonderful gems in here that you didn’t know people would use.If you’re blogging and writing great website content on a regular basis, then you will start to rank for all sorts of phrases that you never even thought of. Use this knowledge for developing keywords and phrases that you should write more content for, and add these gems to the keywords tool in HubSpot to better keep track of them!Don’t forget that you can install Google Webmaster Tools on your main website (such as www.inalign.com) and your blog (such as blog.inalign.com).3) Visits to Leads Ratio: If you’ve been doing Inbound long enough, you know that there’s a certain amount of traffic that produces a certain amount of leads. While increasing traffic is usually a good thing, if it’s not producing leads than you are attracting the wrong people.Likewise, this ratio will become glaring if you find that blogging has slowed down for a month (like in December when everyone is out of the office).4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot. It’s a recipe, so you’ll have to add it yourself, but it’s well worth it. Don’t forget that the goal of blogging is not just traffic, but creating leads. So which blogging efforts paid off the most? Look under attribution reports.5) Mobile Usage: There will come a day when web designers will develop the mobile website first, and the desktop version will be an afterthought. Depending on your industry, that day might be today. Google Analytics will show you the percentage of mobile visitors, and anything over 10% is cause for making sure your site is responsive.The HubSpot COS is very mobile friendly, but you should checkout the conversion path from Google to Blog to Landing Page to Thank You page and make sure that the entire content stream is very mobile friendly.6) PPC Cost Per Lead: It’s easy to turn on PPC and then forget about it. In a good inbound strategy, PPC helps to get traffic while you wait for blogging and content writing to boost your organic rankings.There comes a point though when PPC just isn’t worth it. Every company’s PPC campaign is different, but if you’re in a competitive space you need to watch this number closely. Competitors can start up a PPC campaign overnight. The more competitors, the more you’ll pay. Watch this ratio at least once per month.7) Social Media Clicks, Interactions, and Visits: There’s a lot to look through on this one, and if you’re using HubSpot, it’s easy enough to do for all of the major social media channels. The first place to look in HubSpot is the sources report-which gives you a great report on the number of Contacts and Customers that are coming from social media. But what if those numbers are falling, or are still at zero?You may be focusing on the wrong channels, or publishing information that just isn’t resonating. Within HubSpot, go to Social, Reports, and select ‘Compare Channels’. Take a look at the Clicks, Interactions and the # of Visits from your Social Media channels.Not all social media channels perform the same for all industries. Use this report to figure out which channels are producing the most clicks and interactions, and focus your efforts on those channels.While fans are important, I do not focus a lot on that metric (unless you’re just starting out and you have zero fans). What we want most from Social Media is engagement, which I just from Clicks, Interactions, and Visits.last_img read more

How to Analyze The Performance of Your Display Ads [Free Guide]

first_imgContrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads. The key to creating “inbound-y” display ad campaigns is proper planning and positioning. In this article, we’ll cover how to define performance metrics for your display ads, set measurable goals, and ultimately analyze success.Download Now: Free Ad Campaign Planning KitAnalyzing Ad Performance and Setting GoalsThe following is an excerpt from Display Ads & Inbound Marketing, a free guide we created with our friends at AdRoll. If you’d like to access the full guide, click here.Before you dive into building your first ad campaigns, you’ll need to ensure you understand what constitutes success for each ad, which performance indicators to track, and how to measure your progress in real time. In this section, we’ll help you do just that.Setting Campaign GoalsOne of the biggest mistakes marketers make when setting up a campaign is using the same success metrics for every stage. This causes a number of problems:Under-investment in acquiring new customersOver-investment in campaigns for customers who buy again and again regardless of marketing effortsLimited investment in mid-funnel nurturingHere are the key performance indicators (KPIs) you’ll need to track in order to measure the success of your campaigns.Also known as the awareness stage, where prospects are looking for answers, resources, and research.New site visitors: The number of new visitors who came to your site after you launched a campaign. This KPI helps you understand how successful your campaigns are at increasing brand recognition and overall site traffic.Engagement: Engagement, including time spent on your site, or number of pages viewed, is a good indicator of the quality of new traffic to your site. Be sure to compare engagement on a product-by-product basis, too. If your new visitors’ bounce rate is high or their site duration is low, you may need to adjust your strategy.The middle of the funnel, also known as the consideration stage, is where prospects are evaluating whether your product or service is right for them. Marketers will want to start focusing on converting their customers into paying accounts in this stage.Number of conversions: The total number of conversions driven by a campaign. Prospects at this stage are already aware of your brand and your content. Use retargeting to convince them to convert and adjust your campaigns based on how many of them actually do.View-through conversions (VTCs): Conversions that resulted from customers who viewed ads but did not click. The truth is, no one likes clicking ads — but that doesn’t mean they don’t influence conversions.Once prospects arrive on your site, take a look at how many of them convert after being served an ad — even if they never clicked one — to get a fair and accurate picture of the effectiveness of each adAttributed closed deals and new sales: The total number of deals closed from prospective customers who interacted with an advertising campaign. In addition to the total number of conversions, you should measure campaigns at the middle of the funnel by the number and quality of deals they’re closing — as well as the number of new sales and overall new customers that they drive.Cost-per-acquisition (CPA): Your overall campaign spend divided by the total number of conversions. CPA is an important KPI to keep track of across the entire funnel, as a helpful proxy for how effective your teams are at closing, retaining, and cultivating customers. Topics: Last-click tracking incentivizes finding users who would buy without advertising: Last-click attribution models are fundamentally incentivized to find users already likely to purchase—a practice referred to to as “funnel jumping.” Ideally, advertising should influence users to consider purchasing a product or service they wouldn’t otherwise have been exposed to. Advertising ROI Also known as the decision stage, this is the stage where prospects are deciding from whom they want to buy. As a marketer, you want to focus on closing deals that grow your customer base, while also up-selling or cross selling existing customers. KPIs at the bottom of the funnel help marketers evaluate the ultimate revenue consequences of their efforts.ROI and LTVReturn on investment (ROI): The net profit generated by your campaign, calculated as the difference between the total revenue the campaign generated and the total cost of running the campaign.Lifetime value (LTV): The net profit attributed to a customer over their lifetime. There are many ways to calculate LTV, but a model that is tailored to the specifics of your sales cycle will be most effective. LTV is important because it helps marketers calculate their ROI over time.How to Calculate LTVLTV = (AVERAGE MARGIN PER ORDER X REPEAT SALES FREQUENCY X AVERAGE RETENTION TIME)Example: $300 = ($100 x 0.5 purchases per month x 6 months) – Lifetime value is $300.In this first equation, we’re shown how to calculate the lifetime value of a customer. Here we’re looking at the average margin per order, the repeat sales frequency, and the average retention time. Let’s break this down.Average margin per order means the average amount of money a company brings in after processing and delivering a product. The next two metrics are meant to determine how often someone will purchase your products throughout the entire time they remain your customer. When combining these metrics, we were able to determine a LTV of $300.How to Calculate ROIROI = (LTV-CPA)Example:LTV = $300 (calculated above)CPA = $50 (what we pay to “buy” high-quality customers)ROI = ($300-$50)OVERALL ROI IS $250, A 400% INCREASE ON THE CPAFor this example, the situation is reversed. Here we already know the LTV, but are looking at understanding the return on investment of our advertising efforts. For this equation, we’ll look at the lifetime value minus the total cost to acquire a new customer (CPA).Here we see that it cost $50 to acquire one single new customer and this customer had an LTV of $300 (taken from above). Once we subtract the CPA, we reveal an ROI that is 400% higher. Quite an improvement.By gaining a deep understanding of the LTV of your average customer, and using that metric to determine how much to spend to get them to convert, you can get a more accurate sense of what your ROI is for your ad campaigns.Why Do KPIs Matter? The Short Answer: AttributionAttribution is critical because it allows marketers to evaluate what ads or marketing efforts are driving results and measure the impact of their advertising. Yearly trends continue to show that marketers (and their bosses) are placing more and more importance on marketing analytics and attribution.AdRoll’s recent State of Performance Marketing Report found that almost 75% of marketers believe attribution is critical or very important to marketing success. Over 40% said that they spend the lion’s share of their yearly budgets on campaign measurement.Despite this influx of interest, many marketers continue to exclusively track ad clicks to measure their campaigns. Tracking ad clicks alone completely misses a large portion of your audience — those who don’t click on ads, but may still be influenced to convert later.Why Last Click Doesn’t Tell the Whole StoryA small portion of people click on ads: Only 16% of users click on ads, and half of those — 8% — account for 85% of all clicks on display ads. This means that this pool of what the industry calls “natural born clickers” is the only audience you track.center_img Originally published Apr 4, 2017 6:00:00 AM, updated October 29 2019 Credit is not accurately assigned across publishers: last-click gives all the credit to the final click and ignores any other marketing that occurred before the purchase. This means any previous messaging users were exposed to, in addition to any content they consumed that discussed your brand, isn’t appropriately valued.In fact, in the same survey almost 65% of respondents said that they currently employ a click-based attribution model. However, over 90% of them said that they plan to or are considering changing their attribution model in 2017 — signifying a large shift away from click-based attribution in the coming year.The AlternativeUnlike click-based attribution models, blended attribution allows marketers to take into account both views and clicks when measuring the success of their campaigns. This metric retains the simplicity and immediacy of click-based attribution while accounting for the cumulative effect of views. More importantly, it takes into account what advertisers have always known: that viewing ads influences consumer behavior.By combining views and clicks, we reveal a more nuanced, and ultimately more accurate, picture of how advertising affects users. This helps marketers allocate their budget and take into account all the effort that goes into both media planning and creative development.Want to learn how to create your own ads? Click here to access the complete guide: Display Ads & Inbound Marketing Don’t forget to share this post!last_img read more

Stop Obsessing: Here Are 7 Areas Where Perfectionism Hinders Good Writing [Infographic]

first_img Originally published Nov 22, 2017 8:00:00 AM, updated November 22 2017 Writing Skills Don’t forget to share this post! 193Save193Savecenter_img Not long after I began working at HubSpot, my manager introduced me to a term that was new to me: analysis paralysis.How had I never heard of this concept before? I was certainly familiar with what it described: the paralyzing nature of habitually over-analyzing one’s work in an unrealistic quest for it to be perfect.Breaking news: No one’s work is perfect. Okay, maybe Beyoncé’s is. But mine certainly isn’t.Download our free guide here for tips to become a better writer. It’s one thing to hold yourself to high standards. As marketers, we all know a thing or two about tearing something down and starting it from scratch again and again because there’s something about it that’s just not quite there. The problem is, as marketers, we also enjoy streamlined processes. And analysis paralysis? Well, that ain’t it, folks — especially when it comes to writing.Luckily, the talented Henneke Duistermaat of Enchanting Marketing is here to help. Not only has she identified seven key areas of the writing process where our perfectionism tends to get the best of us, but she also compiled it into this extremely helpful — not to mention, adorable — infographic that explains simple ways to overcome it.Overcoming Perfectionism in Writing: 7 Areas to Focus OnIdea generationResearchThe outlineThe first draftRevisionsEditing and proofreadingPublication Topics:last_img read more

Winston Salem Open: Prajnesh advances, Bopanna-Sharan knocked out

first_imgIndia’s top single’s player Prajnesh Gunneswaran advanced to the second round of the Winston Salem Open ATP 250 tournament with a straight set win over Cedrik-Marcel Stebe in North Carolina.Prajnesh, ranked 89th in the world, beat his German rival 6-3 6-4 in a match that lasted one hour and 13 minutes on Sunday night.The Indian utilised two of the five breakpoints he earned while holding his serve throughout the match.He will next face top seed Benoit Paire of France, who received a first round bye. Paire is ranked 30 in the world.The Indian will fancy his chances in the next round as earlier this year, Prajnesh had stunned Paire at the Indian Wellls ATP Masters event for one of the biggest wins of his career.In the doubles event, the Indian pair of Divij Sharan and Rohan Bopanna crashed out in the first round.The Indian duo lost to American pair of Nicholas Monroe-Tennys Sandgren 3-6 3-6.Meanwhile, wild card entrants Leander Paes and his Israeli partner Jonathan Erlich, will take on the duo of Rajeev Ram and Joe Salisbury in the opening round.Also Read | Cincinnati Masters 2019: Daniil Medvedev downs David Goffin for maiden ATP 1000 crownAlso See:last_img read more

Roger Federer vs Sumit Nagal Live Streaming: When and where to watch US Open 2019 1st round match

first_imgFormer junior Wimbledon champion Sumit Nagal will face tennis legend Roger Federer in the US Open 1st round at Arthur Ashe Stadium on Monday.Nagal entered his maiden Grand Slam main draw when he won the final qualifiers of US Open 2019 against Joao Menezes of Brazil in New York on Friday.Sumit Nagal, World No. 190, defeated lower-ranked Menezes in a 3-set thriller. Nagal showed character and determination as he came back from behind to beat his Brazilian opponent 5-7, 6-4, 6-3. The former Bengaluru Open champion was trailing 1-4 in the 2nd set before staging a strong comeback to make the main draw of the season’s final Grand Slam tournament, starting August 26.Meanwhile, Sumit Nagal will face tennis great Roger Federer in the 1st round at Arthur Ashe Stadium on Monday.Sumit Nagal had beaten higher-ranked Tatsum Ito of Japan and Peter Polansky in straight games in the previous rounds of the US Open qualifiers. Nagal only won his maiden Grand Slam qualifying match in this week and he has gone the distance to join Prajnesh Gunneswaran in the main draw.Sumit Nagal was elated as he celebrated his landmark win with a huge roar. Nagal came back from being 1-4 down as he broke Menezes twice in the 2nd set before taking early breaks in the decider.The 22-year-old joins an elite list of men’s singles players from India — Pranjnesh Gunneswaran, Saketh Myneni, Yuki Bhambri and Somdev Devvarman — who have featured in Grand Slams in the ongoing decade.advertisementNotably, the last time two Indian men’s singles players were in the main draw of a Grand Slam was in 1998 when Mahesh Bhupati and Leander Paes featured at Wimbledon.Prajnesh Gunneswaran, who made his Grand Slam main draw debut at Australian Open 2019, will face 5th seed and Cincinnati Masters champion Daniil Medvedev in the first round of the hard-court Grand Slam tournament.What time is the US Open 1st Round match between PV Sindhu and Nozomi Okuhara?Roger Federer vs Sumit Nagal, US Open 1st Round match will start from 5.45 AM IST on August 27 (Tuesday morning).Which TV channels will air the US Open 1st Round match between Roger Federer and Sumit Nagal?You can watch the US Open 1st Round match between Roger Federer and Sumit Nagal on Star Sports Select 1, Star Sports Select 2, Star Sports Select 1 HD and Star Sports Select 2 HD. Hotstar will provide the live streaming for this match.Where can I watch the US Open 1st Round match between Roger Federer and Sumit Nagal live online?You can also watch online coverage on Indian streaming service, Hotstar. You can also follow the match live on https://www.indiatoday.in/sports.Also Read | Virat Kohli to Sumit Nagal ahead of Roger Federer clash at US Open 2019: Will be cheering for youAlso Read | Roger Federer god of tennis, super happy to play him: Sumit Nagal on US Open 1st round tieAlso Read | Roger Federer feeling better than ever heading into US Openlast_img read more

2nd Test: Good effort from India on a challenging wicket, says Mayank Agarwal

first_imgIndia opener Mayank Agarwal who played a knock of 55-run against West Indies in the second Test said that the wicket was challenging for batting as the ball was moving in the first session.”It was challenging initially, I thought in the first session the ball was doing a bit. Roach and Holder bowled on great areas. It was not easy to bat on as there was a lot of moisture in the pitch,” Agarwal told reporters during a presser here.After being put in to bat, India had a steady start as openers KL Rahul and Agarwal laid down a foundation for the team. Both the batsmen put up a stand of 32 runs, but their resistance was cut short as Windies skipper Jason Holder had Rahul (13) caught at first slip.India vs West Indies, 2nd Test Day 1: Highlights | ReportAgarwal hailed Holder’s bowling spell as he scalped three wickets and bowled six maiden overs. He returned with the figure of 3-39.”I think Holder was bowling on great areas and not giving us an inch to score. He does not give many free deliveries to score runs. The pressure is always there. As a batsman you know, you are not getting much out of him,” Agarwal said.Very important Kohli and I got a partnership going: AgarwalWhen asked about the debutant Rahkeem Cornwall’s bowling Agarwal said that his bowling is very consistent and it was not easy to score runs off him. Cornwall bagged one wicket and bowled eight maiden overs.advertisementVirat Kohli scored 76 runs before he was scalped by Holder. Agarwal and Kohli stitched a partnership of 69 runs for the third wicket.He continued, “I think Rahkeem forms good clusters and is very consistent. It was not easy to score on his bowling. It was very important for me and Virat Kohli to actually get a partnership going.”India posted a score of 264/5 on day one of the second Test of the two-match series against West Indies here at Sabina Park on Friday.Both Hanuma Vihari and Rishabh Pant remained unbeaten on 42 and 27 respectively at the close of play on day one.Also Read | Jamaica Test: Virat Kohli delights fans with selfies and autographs after hitting fifty on Day 1Also Read | Good feeling to get Cheteshwar Pujara as my 1st Test wicket, says Rahkeem CornwallAlso See:last_img read more

ACU will look after alleged corruption in TNPL: CoA chief Vinod Rai

first_imgThe Supreme Court-appointed Committee of Administrators (CoA) chief Vinod Rai on Monday said that the alleged corruption in Tamil Nadu Cricket League (TNPL) is Anti-Corruption Unit’s (ACU) part and they will investigate the matter and as of now, nothing has come to the CoA.”It is an ACU’s part. ACU will look after the matter. Nothing has come to us. We are on track for elections,” Rai told ANI after the CoA meeting here.The Board of Control for Cricket in India (BCCI) has initiated inquiry over the alleged corruption in Tamil Nadu Premier League (TNPL), Anti-Corruption Unit’s (ACU) chief Ajeet Singh confirmed on Monday.There have been reports of an unknown person approaching some of the players during the league and the players then complained to the ACU to deal with the matter.”Yes, some of the players have approached us and based on their statements, we have initiated an inquiry. We have also recorded their statement on how and when they received messages from the unknown person,” Ajeet Singh told ANI.”Actually, there was a WhatsApp message that was sent by some unknown people and then the players approached the ACU. It can be anyone but we are sure that there is no international player involved,” added Singh.The TNPL has become an annual event, which features star players like Ravichandran Ashwin, Murali Vijay, and Dinesh Karthik.The matches are centred around the Chepauk Cricket Stadium in Chennai. The tournament was initially inaugurated by former India skipper and current Indian Premier League (IPL) franchise Chennai Super Kings captain MS Dhoni.advertisementOn the National Dope Testing Laboratory, Rai did not make any comment as it was banned by the World Anti Doping Agency last month.”No comments on the dope test of cricketers as the NDTL is banned by the WADA,” Rai said.Earlier, after the suspension of NDTL by WADA, the BCCI had written to the National Anti Doping Agency (NADA) seeking clarity over the future course of action.In a letter addressed to the Director-General and CEO, NADA, the cricketing body had also expressed concern over the previously collected samples by NDTL at BCCI domestic tournaments.”It has come to our attention through media reports that NDTL has been suspended by WADA for a period of six (6) months owing to “non-conformities with the International Standard for Laboratories (ISL) as identified during a WADA site visit,” BCCI had stated in its letter to NADA.”We request you to kindly let us know how this suspension will affect samples collected by NADA at BCCI Domestic Cricket tournaments. Since NDTL is unable to test the samples of our cricketers, what is the way forward to ensure a strict chain of custody and timely analysis of all samples,” it added.last_img read more